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Show tad SUSHISSS The strategic moves made by a skilled chess player have a purpose to maintain the most advanta- geous position in relation to the opponent and hence to never be caught in a difficult spot. There's quite a bit of similarity between this line of reasoning and the situation confronting a businessman. He must be mentally "on his toes" at all times and maintain good position with relation to his competition'. Mr Playing loara tin ill moves his pawn. MM Factor en in n sot n that business patronage goes where it is wanted and where it is properly treated. There's ho guesswork in this; no moving pcrwns from space to the competition or the customer It's a simple factor space; no every good businessman knows the man who walks in the door to buy is the most important asset of any business. Treat him properly, he'll return. Treat him otherwise and he won't. is: Buosubss w . . . Customers know this as well as do businessmen. They realize they're vital, " V they know why they keep going back to the same place. That's why Murray businesses strive to offer the. "hidden factor" to their potential patrons; why, after carefully analyzing the "chess board of business", he relies on his willingness to serve the customer more personally 4. out-witti- K Vita So it is, oddly enough, with the man in business. Before he selects the items he will stock, he weighs their marketability and potential volume. He must decide whether their margin of profit is adequate to help meet his costs of operation. And he must mentally duel with the customer on these things, for no one can ever be certain what the buyer will choose. However, position is not everything. The good chessman utilizes the knowledge he has gained in many previous matches to make certain his chessmen are protected. He methodically deliberates each problem, weighs all factors which will result from his action and ony after such deliberation, fl n Frft to warrant his patronage. Have you shopped in friendly Murray lately? ai ! Bysoimess9 These Local Firms Believe in Murray and Its Future! CO. WALKER BANK & TRUST llrol . Murray 4920 South Stat CARS-NE- AM 11 end Vine 4907 Poplar St. r GIASS CO. MURRAY I(rlilrntll iilntmttl r I "nrmnrrrlal-- 4771 South Stat Ywir Murray nrral I.'lrrtrit' AM 4700 South Stolt MUUh, qiiHllly 4873 South Stat llrNiitl-rtrftl- 120E. Vin$l. fprlng t'rr 266-47-61 for rrnlttlttg tiniili at 4914 South Stat 4969 South Slat AM BANK ' lk tort 4S00 South AM ' 6100 South Stat , - tYh 53 Murray lm. 4780 South Slot t rlf NEWSPAPERS Hiillillng BLAIR MURRAY CAMERA inr iVilmllo; l ull Him Nwl AM with mnniVrnv AM !W tillable Trr wir ! BUTLER'S SHOE STORE Vmir Itrtl Wing hril(iitrlrri AM 4948 Soulh Stat Toll Ill tTAIIH toU 4800 ftt.WT So. innw-li- AM i 4906 Soulh REALTY llf4ijnrlrr tt rr Slot AM GOODS SPORTING LOWELL'S CtNIER 262 2411 "w- - it .ttt WlHt l"tt 4863 RESTAURANT Vittif Own lirl Stot SAVINGS & LOAN Ph. MIM & TAINT ' I'rmliHl AM 6 036,2 LOAN 'III Snnm AM SUPPLIES COMPACT SERVICE, INC. all ml.r Htplir nd rrtl 4915 Soulh & & AM BIGLER'S 266-887- 9 ASSOCIATION Itjutt n1nt!H 4901 Soulh Slot Soulh Stat VACUUMS (nfrrtng RrrtliT 4338 Soulh ltnr nnd Ifimlll) RESTAURANTS UNlltD MODEL 4830 South Slot AM Slot TEINERT'S MEN'S STORE HON SAVINGS . . HECKEL'S SHOES , rnrml Trim Trl Kami HENDRICKS SHOES I ihiIu Inf Ihf I itmllv Mi ml t. Vtll .Vr liral l.ollr IIimM AM 3645 5ouih Stale PAINTS AM MURRAY CHAMBER OF COMMERCE . . In ,rr CHEVRON SERV. Mr In! Ih IIi t mrr of yniir inr AM 4740 South Stat ESTATE RICE OPTOMETRISTS MURRAY VISION SERVICES rtntri) AM RAY SMITH 4883 Soulh THE MURRAY EAGLE Mtterm I lUr 135 tott 4905 South AM Si ..).. .l.,H.mlal,lr 58o4 South Slat AM AM 120 tott 4800 South 3461 South SERVICE CHEVRON 1T.HHI.I, MURRAY CITY CORP. DORAL JEX IGA 266-33- MUNICIPAL rlplliMi AM 4905 Soulh Stat 01 GLENN & CARL'S MARKET lllthr! quality im!J w tHt & TRUST County )in DON . . . AM J. IEO JENSEN AGENCY FOOD MARKETS . S l or nil )nur 3320 South Stat tiilnrr MURRAY FLORAl CO. Tor Wrly mrngni ami nil tlnwrr . TRACY-COLUN- INC. AOAMSON'S, "InMimmv U mir only 4973 South Stat AM FLOWERS MURRAY STATE BANK 111 t .C m'$ SHOES CO. MURRAY MUSIC INSURANCE ; SECURITY BANK m Murray DA 8 8282 4901 South Slot. Hull AM DRUG PHOTOGRAPHY OTTIEY DECORATING BANKS J South Stoi 8 SUPPLIES REAL 13 50(1 nr tm-n- ' DRAPERIES FIRST MUSIC pn-- 4874 South Slat I lrilr PLATO KANEll HUllmlUr .hih lurnitilns AM 4949 South Slot AM AM HARDWARE ' .' I'riKtipl, MR. DEBB'S BRINTON ELECTRIC .T'T. Unir ' MURRAY CITY PHARMACY CLOTHING APPLIANCES ft EX ALL DYCHES Tlir 4877 South Slat GLASS SERVICE STATIONS PHARMACIES R AM RAMBLER Vwir cwinty Aiwritun Mutant ttrnlrr AM 4681 South Stat Twtoy'n PorcDlIrn Man Wn)M'4 AdvrrtKliiff YrolrrtUy AM 4180 South Stat READY-TO-WEA- U RIE'S rwrn In I ttsllloii TOWNE & COUNTRY PACKER OUTDOOR ADVERTISING LADIES' lnc Murray X USED W wlllUr.rontliM.TrmiH-M-4.M- .Stat DMlnrt Always LAURY MILLER, INC. ADVERTISING SAFEWAY STORES, INC. Ilntm-- Slot 266-882- 3 WESTERN SUPPLIES BUNKHOUSE EXCHANGE iiMlhlng tor Hm haw nltd Htrf 4834 South Slat I 166-535- 5 |