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Show jCMKBV ' 'Between' You and Me "Common sente is the most uncommon kind of tense." J? II HAROLD BT a BELL WRIGHT m Boosting and Boosters There ain t nothin' llyln" in the woods what can make more (use than a blue jay an' there ain't nothin' that anybody ever heard tell a blue Jay was good for cept to trim wlmmen's bonnets, maybe." Preaohin' Bill. of course, one should always Yi:S, oue's best foot foremost. At the same time, wlieo one essays a good long step ahead, one should be reasonably sure that one's lilnd foot Is uot stuck fast in the mud. But speaking of boosters: There are several varieties of the genius One of the most common fs the kind that perches on the corral fence and flaps- Us wings and crows from sunup till sundown. Nobody knows exactly what all the commotion Is about; nobody cares, except that It Is annoying. We suspect that somebody has laid an egg or something, but we are dead fure that the bird making all the Dulse didn't Perhaps some neighboring rooster may have remarked that their corral is larger than ours. Indeed, t lie noisy oue. himself, doesn't appear to know exactly the reason for his excitement He seems to have started tits mouth to talking and then gone away and left ft The most detestable of the boosting breed are the professionals. They are enthusiasm prostitutes selling them selves to every stranger who Is unwise enough to fall for their charms. One of these creatures lands In a community Just before noon In time to get himself Invited to the Rotary, Klwanls, Wednesday, Thursday, or Friday club luncheon; and before the chamber of commerce banquet that evening he has sold the town to Itself. In Its delirium the town expresses Its (tratitude to the booster by delivering Itself without reservation Into his hands. When the dust has settled the professional Is well on his way to fresh fields. The citizens sober up to find themselves exactly where they were . The most detestable of the boosting breed are the professionals. e They are enthusiasm prostl tutes selling themselves to every stranger who Is unwise enough to fall for their charms. The slogan of the booster: up your hammer and get a horn," nptly epitomizes the e of philosophy boosting. "Put down-to-dat- e It seems never to have occurred to these vociferating pests that the hammer Is mainly a tool for building nnd that horns are mostly toys with which thoughtless and Irresponsible children make a distracting racket. Suppose we think thinks and see If we find that nil glittering not golden; and that. golden talk very seldom a few not do talk In Is fact glitters. Talk Is disgustingly cheap when there Is nothing to back It. I have never heard that a barnyard full of cackles ever raised the price of eggs. Most of ns who go broke get that way by spending not wisely but too well. before, minus the expense of their boosting debauch. Very different is the good citizen who honestly believes that his hometown has peculiar advantages, who sincerely loves his neighbors because lie thinks they are the finest people In the world, and who. out of a full heart, wants others to share the community blessings which lie so enjoys. Such a booster Is- a delight and a sitiKin pure nsst-- t to any community- providing-o- il jes, providing, our boosting friend does not permit every butcher and b;iker and candlestick mnker to use him and his unselfish enthusiasm to boost their Individual and wholly selfish interests. sits Many a wily old luwn back out of sight and unostentatiously urges tite.se community Interest heroes on, while it never occurs io the loyal boosters that nil they aie doing Is to boost silly Mies Into the spider's carenet. fully The flogan of the booster: "Put up your hummer and get a born." aptly philosophy epitomizes the tit boosting. It seems never to have occurred fc these vociferating pests that tile hummer Is mainly a tool for building and that horns are mostly toys with which thoughtless and Irresponsible children make a distracting racket. Suppose we think a few thinks and see if we do not lit id that all glittering talk is not golden; and that, in fact, golden talk very seldom glitters. Oratory often goes "blah" for the simple" reason tlait It Is "blah." Talk is disgustingly cheap when there Is nothing to bofc it I have never heard that a barnyard full of cackles ever raised the price of egfcs. Between you and me, many a rooster who can crow right lustily a! e chamber of commerce bun - down-to-dat- e high-cheste- "" 11 ' " " " " COUNTY PRnr.TiESS. CAST1.K DALE ITTAF - .a I ,. - i i next to nothing qoet, contributes toward the community omelette. And the only argurant ever ad vanced for all this extravagant and ridiculous community boosting Is that there Is money In It for everybody. I agree that there may be money In It for some. But I contend If tltel money spent annually by the average boosting community for that type of boosting which convinces only credulous fools, were spent In substantial and genuine community Improvements, the harvest would be abundant for A WEOT It East 2.4 Sorth. SALT - Valves - Fittinc Pipe HAW USED DfiL&DPEGD SALT LAKE Pies W. Sixth South St Salt U& J Cy Utah Auto Parts Co Automobile Part "W hay It, Can est It or try m ua. Ftaooa Waa. - So. Main St, ' It L tlil V Salt C. f Lakcugl SERVICE GARAG? W. BREWER MODEL 40 ELECTRIC $81 O. Oteb Urt- -i tsruRint atb so. and Tat ing lull I. Require til A. C. tuba aate rectorial tube, fSl(withe Abe MadeM2 withaMematie Tehafe rfilalar,t9l.aa4 Model 44, axi tub) "distance" aet, an 1110 (wit boot tubal). Far aired enrrtat, Mad el 41f91 (witaata tubal). fey ul fv Y'Pi JJp fl jj T! R4Y fl.W. 0.r.r., Garftl OT Salt Lai. Main Ntrect Adjoining Newhouae Newly threaded and coupled for all Monsoy Iron- and Metal 700 So. 3rd Wert Salt Lake Co City J. J. S34Coan Wrecking Weal T.n.nl. . jt, Co. Salt Lake City Vtah. Phoni w asattk New and used Building Material. kinds. Humbln. Pine. Paint. "' , nrQ' What a comfort to know your radio is faithful VIaRY, turn on the radio and see what the weather man says. Then let's see if there isn't a good male quartette somewhere, or a brass band What a satisfaction it is to Jtnow your radio will do its duty. Good, reliable Atwater Kent Radio! That a host of friends its dependability has made! "You can always count on an Atwater Kent" wherever radio is known, that's what they say. This quality of steadfastBAITER SETS, (53, t?2 ness is built in, and doubly assured by 222 factory tests or inspections. Hence the common remat k,"If Atwater Kent makes it, it's right" On lAa Salirl anahegany cabinet. Panal satin finished ia (eld. Model 48, $53; Model 172. Prkes do not in49, clude tube or batteries.. air every Sunday night ATWATER 4764 Wieaafaiekoa Treasure for America? California may soon gain the altar from the famous Stoke Poges church. It was In the churchyard of this church that Gray wrote his "Klegy In a Country Churchyard." If the suggestion now before the local church council receives the final approval of the chancellor of the diocese, the altar will soon cross the Atlantic to adorn the "Church of the Little Flowers," near Los Angeles. The Unpardonable Crime. Arrival Here, here I Whnt's the trouble? Bystander They're running Jones out of town; he was caught minding his own business. New A. .. 174' 4 South Main Street set is powered wholly from The 1929 Atwater Kent the house lighting circuit You snap a switch to turn the current on and off, just as you do with an electric light Always ready to operate. Current costs only a fraction of a cent an hour. U money-savin- g re TV Hospitality price POPULAR d t, Better to be envied than pitied. PRiOjj PICKLES ARROW BRAND For those who want the best UTAH PICKLE CO- - SALT LAKE Cm. "Radio"! Truest Volet" Cutting Critique. salt ua cut ..M.rrHit.i..u...!:U satisfaction that Ton cannot buy the Atwater Kent Radio irives. for less than the fig ures quoted here. You can pay a great deal 6 more without getting more. Amour Cent Radio Hour Jinan M Philadelphia, Pa. Hotel Loner Stat uj Secoodiooliili. or from batteries at u CD) Atwater Kent Radio Speaka Models E. E-3, earne finality, different in eiaa. Each t2Z. Salt Lake Costume Gulls Liked Strawberries. Strange picnic guests were entertained at a clambake on the shore at Belfast, Maine, when a flock of seagulls, after circling about, swooped down and made an attack on a plate of strawberry tarts, although they left the apple tarts on the plate. Ouly one of the birds succeeded in getting away with one of the tidbits of dessert, and he was followed for some distance by the others trying to get a bite. Memory of Animals. It Is said that the memories of certain animals are longer and more trustworthy than those of humans. Woman's Home Companion. Co. Costamea, Operas, Play Books, Masks, etc. SS W. 3rd S,Wae. SM.Sak Lak.Cti.Dlai FURS WANTED We can nay more for yonr fan than yon can pontblr obtainelaewnere. Atrial shipment will convince Jul IrWta for price Utt m Fun or IVapt AMERICAN HIDE ft FUR CO. 137 Weet South Temple, Salt Utkellty.Utak . To Read More Is to Learn More at Publisher's Prlcei them CO.D. if you say so. Well send DESERET BOOK COMPANY All Books .... 44 East Sooth Temple St. 1793 Salt Lake P.O. Box City Imitators are a servile race. eliminates AaMs !! !3Ck ik ''"fro "A want I am older, now. And ray years of painfully acquired experience, together with a habit of observation, have taught me that the one who sells a person that which the person does not want Is the real fool. In my young man days I had a friend who had a curious complex. He would rather .acquire a silver dollar for which he gave nothing, than to gain a five dollar bill for which he had rendered five dollars' worth of service, lie seemed, to feel that to give nothing for something was a mark of superior Intelligence. He was never so happy and proud ns when he had Just, as he said, "gypped" some- body. Well, cleated tires that grip like a cleated shoe CHAINS this winter? NO! Yet, safety all the time not just when chains are on! And quietness all the time not just when diains are off! Cleated tires are the tire industry's answer to winter's most annoying problem. What an innovation! The picture tells the story. Cleated tires . . . grip wet roads . . . bite into snow ... are d in slush and mud . . . respond effectively to the demands of four-whebrakes. AND THEN, after the trying conditions of winter have worn down the deats,comes into play the standard long mileage Dunlop non-ski- d balloon tread . . . ready when spring comes to take over the changed road demands brought about by the difference between winter and spring road conditions. The winter mileage provided by the cleats themselves is entirely idditional to the standard tread mileage. Ounlop considers this winterized tire one of the greatest of its any inventions for the safety and comfort of motorists. have watched that man's progress through all the best years of his life and I never knew the time when he was not dependent. In one way or another, upon friends or relatives. He is practically a beggar today, existing on charity. No oue will trust him for a meal. He Is forced to All of sponge even his cigarettes. which would be torture to a person; but of course, long ago ceased to count for anything to this miserable failure. And this man was the most convincing booster I ever heard. To him boosting was a fine art He could, would, and did boost anything for anybody, at any time. Of course it was often best for h I in to be somewhere else when the sticks of his skyrockets began to come down I All his life, you see, thl9 man has tried to do business on the plan of talking people Into giving something for nothing. In the end he has for all his efforts nothI sure-foote- el g self-respe- To Dunlop dealers: If the Dunlop representative bat not bad time to reach you, wire your orders to the nearest Dunlop warehouse. DUNLOP TIRE AND RUBBER CO.. BUFFALO. N. Y. ing. Some say that a knock Is a boost. Perhaps that But 1 am still of the opinion If we could knock some of these reckless, unprincipled, shameless nineteen twenty-eigh- t variety of boosters dead, we would all do a better bus! uess. (3 192S. by the Bell Syndicate, too.) 1 ifli I I I Der.tit Salt Laki SemloH The 1929 battery set also has clear tone, selectivity, great range and plenty of volume, plus beauty and compactness. Robert professor of painting at the Fontainebleau school, was shown over a very blatant new apartment house the other day by Its owner, a New York builder. "Yes," the man said, at the end of the visit of inspection, "I guess there ain't an apartment house like this in the world. Twenty-fou- r stories, 7 elevators, 3,000 rooms, 8O0 bathrooms, and best of all" here he paused ltn pressively "best of all, sir, the place is fireproof, absolutely fireproof, throughout." "Oil, what a pity!" said Mr. Saint-Huber- Painless Parker From the house current Amour Kant, Pre Jt "Be true to y0Ul teeth, or your teeM will be false to you" KENT MANUFACTURING CO. An. 1 HoteL Used Pipe, Fittings &Valvei & two-third- and damning makes no difference. And so the great question of the age Is not what you are, but what is your Income? The great problem of life is not why are we here, but how can we manage to stay here? The great fear of our existence Is not fear of death, but fear of notice from the bank that we have overdrawn. The fight to pay our bills, and the dread of the deadly deficit these are the nightmares that keep us awake. The red-intragedy Is a very real tragedy a tragedy In which most of us at one time or another have been forced to play a part But chin music alone will never draw a large flock of dollars to your box office. Too often we study our financial problems from the one standpoint of how to get money. At this date It appears that the shortest way out of our difliculties Is to learn how to spend the money we do get If a restauraut keeper were to Invest all his capital In flowers to decorate his tables, hi? bill of fare would not attract a hungry crowd with cash to spend. Most of us who go broke get that way by spending not wisely but too well. Certainly, I know the old saying: "Doing business without advertising Is like winking at your girl In the dark. You may know what you are doing but no one else will." But advertising Is not simply making any old thing pound attractive. Those leaders who rank high In business Intelligence discovered long ago that the advertising which Is 90 per cent lie Is less than 10 per cent effective. The salesman who is long on gab and short on truth loses more business than be gains. The selling talk that is based' on a policy of rarely scores a second time on the same customer. The hook that is baited with guff lands only minnows. The fish are only attracted by more substantial bait. No hunter ever yet bagged big game with a blow-guOnce, when 1 was a boy, I worked in a store. And the boss explained to me that any fool could sell a customer something the customer wanted, but that it took a salesman to sell a person something the person did not tAKsT FOR ANT PtTSDrv mh-take- n much. Money Is of value not because it Is money, but because It stands for all that Is dearest and best In life. That It stands also for all that Is debasing J ir.t.Lt?eiis,Optc YES EXAMINED 475 alL True, the harvest might not be In actual dollars that could be deposited In a bunk. But tbere are community Interests yon know, which, while not directly bankable, are beyond price. No, I am not so Impractical as to Ignore the universal need of bankable dollars. Bankable dollars are a great comfort I wish I could' make myself more comfortable I The Teacher says, "The love of money is the root of ail evil." It Is just as true that a desire for money may be rooted In a sincere purpose to accomplish a great good. But those saints who hold that we ought not to think of money, need not worry. We dou't think about s of our It and therein lies financial troubles. If we could only be persuaded to really think about money, money would not worry us Salt Lake GtyDfo. ; ill new WENTEMZE1D) TUBE |