OCR Text |
Show Sixteen The Daily Utah Chronicle, Friday, May 12, 1978 11" oimtaineering1 is an "Before the evening was war, fwveralof them ware bending the slue rules. oral tradition. Over the years, it has been passed down TtJM teacher to Skfrom father to son, sheer courage, W. Dexter Poole must rank in lore among the top mountain eers. Fond of saying "The road to truth goes through bad neighborhoods , Poole enjoyed skirting with danger and approached mountaineering as a test of survival skills. In his most package pupil, store owner to customer. As a result, a folklore - a mythology, if you will -- has formed around the mountains of Busch. You, being a student of mountaineering, no doubt wish to acquaint yourself with these truths and these stories both accurate and apocryphal. A wise decision And, as luck would have it, this ad is just the ticket. One of mountaineering's earliest legends is Bennington BaxtBeimingt international bon vivant and inventor of the phrase "your check is in the mail" it was he who perfected the finer points of expedition financing. While other mountaineers resorted to such bizarre extremes as half-truth- s, famous challenge, Poole, equipped only with 30 water proof matches and a major credit card, parachuted into a remote area known as Cleveland He was up to the task. Within 24 hours, Poole was basking under the hot sun of Antibes, downing the smooth, cold, refreshing mountains of Busch Beer. A credit to his . colleagues and a col league on credit. What becomes a legend gainful employment, Benning- ton subsidized assaults on the Busch mountaintop with cre- If ative economics. An amalgam of paper schemes, franchised dreams, dummy corporations and corporate dimmies kept him in clover for nigh on 20 13 fiscal years. Asked at th ru culmination of his WW t LTz W dreams, schemes, "paper career to reflect upon the se- cret of success, Bennington revealed his first rule: "Keep dLtmmte kept him ta fSffV Jcfi most? That all your assets liquidl' H. Another frequent subject of mountaineering lore is the wildlife. Numerous franchisee! corporate dumnccjipoilansaiid clover." "I can make you a mathematical model, baby!' Talk about your wildlife! But when looking for frll tales abound, but perhaps the most famous story is that of the 1973 Muncie Mathematics Convention. ALL 75 prodigies, whiz kids and befuddled geniuses initiated is (one) a matter of subjective judgment and (two) in a conof flux. Keep in mind It began harmlessly enough. stant state legends are created every day So But soon, the Busch moun mountain taineers reached the Mobius when you flex your eering muscles, be Strip, a racy nightspot catering to highbrow hijinks. Before the true to the tradi-,tion.Abbest, evening was over, several of you'll be part them were bending the slide of history. rules. Others were smoking big At least, cigars and telling every woman you'll be a in sight they were agents with near-myt,an eye for figures, claiming, an after hours expedition. ; h. 'Mountaineerings the science ai due to the snowy, icy peaks sported by the label outside and perpetuates due to the cold, naturally refreshing taste Inside. The above mountaineers and these scenes of their exploits are legendary, any similarity to actual people, living or dead is purely coincidental. r nn n nn ri Dorit just reach for a beer. Head for the mountains. Anheuser-Busc- h, Inc. St Louis. Mo. |