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Show Win Since carpet represents about 20'. of the home furnishing budget, it is certainly one of the most important considerations when building. remodeling, or refurnishing a home. It is important that you choose the right carpet construction, the right color, even the right fiber, and that can be very confusing. Your Armstrong carpet retailer would like to help. As you begin to shop for carpet, here are some general guidelines to follow: 1. Go to the store prepared. Many of the shopping decisions should be made before you even leave your home. On Page 3 of this booklet, we have listed ten questions you should ask yourself and on Page 1, we've listed eight questions you should be prepared to ask the salesperson once you are in the store. When you can define your needs, a qualified salesperson can be a lot more help. 2. Buy your carpet from a reputable retailer. He has salespeople who are trained and experienced in analyzing all kinds of carpet situations. 3. Buy the best carpet you can afford. Price is usually a pretty fair gauge of quality. Very inexpensive carpets do not wear so well or last so long and can cost you more in the long run because you end up replacing them. Pick your carpet from the biggest sample you can see. Small 4. swatches of carpeting are sometimes difficult to choose from because it's hard to judge color and. in some cases, the overall effect of pattern. Ask your retailer to show you room scenes of Armstrong carpets so von see how the carpet will actually look in your home. Learn how to care for your new carpet. On Page 6. we have 5. listed some important lips for carpet care and offer a I! I f. HOOK we would like to give you entitled "A Guide to I'.asv ( are of Armstrong Carpet." six rooms - r oi imiiiiiroiii carpel or one oi twenty Xsy other Armstrong carpet prices A A winner of six gorgeous rooms the grand-priz- e of Armstrong carpet including installation. Or, you could be one of 20 regional winners of Armstrong carpet for your favorite room. Enter now! No purchase necessary. Just take this official entry form to your participating Armstrong carpet retailer. Hurry, sweepstakes ends May 14, 1977. You could be OFFICIAL RULES To enter the Armstrong Spring Spectacular Sweepstakes, bring the official entry form to your participating Armstrong carpet retailer 2. Winners will be selected in a random drawing conducted by Goodway 1. Corporation, Inc. an independent judging organization whose decisions are final. Only one prize per family. Liability for taxes will be the sole responsibility of the winner. 3. All winners will be personally contacted by the Armstrong Cork Company and given all the information that they require to choose the carpet they desire for each room. Carpet choices must be from the following qualities: Sultry, Dreamspun, Park Lane, Seclusion, Clouds, Designertone" and Perky Prints", 4. The grand prize consists of six rooms of Armstrong carpet including installation (Maximum 200 sq yds retail value approximately $2. 400. 00 depending on carpet selected ) Twenty second prizes will be awarded, consisting of enough Armstrong carpet of the winner's choice to completely carpet a selected room in the home, including installation. (Maximum 33 sq yds retail value approximately $400 00 depending on carpet selected ) No alternate prizes will be available; cash is not offered in lieu of prizes 5. The sweepstakes is open to all residents of the continental U.S.A. 18 years or older except employees of the Armstrong Cork Company, their immediate families, its subsidiaries, its advertising agencies, Goodway Corporation, Inc., distributors of the Armstrong line, and participating retailers Void in Missouri, Boise. Idaho, or where prohibited by law; subject to all federal, state, and local laws and regulations. 6. Wisconsin and Maryland residents need only complete the coupon and mail to Armstrong Carpet Spring Spectacular Sweepstakes. Armstrong Cork Company. Lancaster, Pa 17604. Attn: Advertising Mgr 7. Only one entry per family All prizes will be awarded All winners will be notified by mail For a list of winners, send a stamped envelope to Armstrong Carpet Spring Spectacular Sweepstakes Winners, Armstrong Cork Company, Lancaster, Pa, 17604, Attn: Advertising Mgr, 8. No purchase necessary. mstrong OFFICIAL ENTRY FORM SPRING SPECTACULAR CARPET SWEEPSTAKES Yes want to enter the Spring Spectacular Carpet Sweepstakes Please print clearly If am a big winner here are the Armstrong carpets M like tn my home (Choose from the six carpets shown on the following pages Sultry Dream spun Seclusion. Clouds Park Lane, Designertone and Perky Prints ) iV'N'.i H'HW I !):!j!Nr, I AMU HO'jM i ROOM Armstrong carpel values and some fun We look forward to working with you in choosing just the right carpel for your home. Metal tint t'i ..r,ff cur PAI'TI(.IPAIIN( CITY 1 o, (; We hope this magazine will be helpful to voii: in addition to useful information, we have included some great ,'illi sq !', , siati STOUt ip S NlAMI. SIAFI |