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Show RONALD REAGAN FEATURES THURSDAY, along the bear river TO THE NEWS EXAMINER, PRESTON CITIZEN CACHE CLASSIFIEDS TV GUIDE PAUL HARVEY 20, 1975 CITIZEN. GRACE CITIZEN AND THE LEADER GARLAND TIVIES m o, ;r SUPPLEMENT FEB. r AFTERNOON ON vi WJ m c BY u4S WASHINGTON'S BIRTHDAY PEOPLE WERE STILL STREAMING OUT ...V OF THE SMITHFIELD STORE AND INSIDE r '2v THE PLACE WAS JAMMED WITH THOSE . WAITING MERCHANDISE THEIR FOR PAY TO . f.;-l- IN SMITHFIELD Sf cure aretes mm traffic j There is one time a year when Smithfield can expect at least a near traffic jam and that is on Washington's Birthday when Smithfield Implement stages the annual Krazy Daze sale. Not only do cars line up to get into the parking lot, but people have to park two and three "Mormon" blocks away and walk to the store. They then jam the doors to get in when the store opens, wait in line for as long as an hour to pay for the goods they have decided to buy and then buck the crowds to get out of the store. l ii-- i ill rSi ? s Ttj If) RALPH ROYLANCEi PILE "YOU ASSISTS (TOP) THEIR SEE SHOULD : I UP . BUYS MY :y I ON PICKUP A THE GROUP TRUCK J- - LOAD," WHILE CUSTOMERS CHEKCKOUT 'A ' OF A GROUP STAND A OF WOMEN "I HAVE never seen anything like it," one customer remarked as she patiently waited to pay for an armload of merchandise in a line that reached to the back of the main part of the store. Another woman cheerfully greeted friends, visited with strangers and window shopped the merchandise while waiting for her husband to get through the checkout line. Some yars more than 200 persons have waited two and three abreast at the front door of the store for the store to open for the day . . just to get there ahead of the crowds. Members of the Cache County Sheriff's office assigned to the store for the opening day just to make sure that there was no trouble. . CONTENTED ril CUSTOMER . SAYS THE KRAZY Daze sale was started by the present owner of the business, Ralph Roylance, who took over from his father. Ralph said that he realized one day that there was considerable merchandise in the basement, some of which was bought during the second World War. Much of it still had the OPS ceiling price stickers. Soon after he read of a large hardware store that staged a Krazy Daze sale on Washington's Birthday and people line up for blocks to get in the building. "I decided that would be a good way to clear out a lot of dead stuff." He placed a full page ad in , , iM m wi w ' ' the area daily newspaper, gathered up some small baking pans that were included in the World War era merchandise to give away to the women as free gifts, marked other merchandise down to clear, and with two clerks waited for the special day's business. "The store opened at 8:30 a.m. and by 9:30 a.m. all of the baking pans were given away, and there was nothing to give away for the rest of the day. I could have given away 1000 of them." football game and people from as far away as Boise, Salt Lake City, Bern, Coke-villSt. Anthony, Brigham City, Ogden, Declo near Burley, and the area in between came to buy. "Last year's sale was a smash, but this one was even bigger," said a relaxed Ralph Roylance after the first day was over and there was only the comparative quiet of the second day when the store was crowded even then. "THAT SALE," Ralph said, "just about caused a divorce between me and my father." Each year for the next three or four years, the company continued to give away special gifts to the women, which included a pan scraper or a spatula and even had drawings for gifts such as bicycles. And each year the response to the sale grew and each year the area of promotion grew, with advertising being sent out to a large area of Northern Utah and Southern Idaho. The sale was recently extended to the U 4 -- Ml- li y mix, r-- i xti Smithfield Implement's branch store, R & R Hardware in Tremonton. Now the free gifts and registeration for gifts have been dropped and emphasis is placed on special sale A CACHE IN DEPUTY COUNTY CASE WHILE SHERIFF OTHERS STANDS BY JUST I I CHECKOUT merchandise, clearance items and the lowering of most of the prices in the store for the two day event. the WEEKS sale, Ralph along with the personnel get ready. This year some 89 typewritten pages were necessary to cover the price changes, the instructions to the staff and othe.- - items connected with the sale. Some 23,000 circulars were direct mailed to the entire area surrounding Smithfield, and advertising was carried in at least eight newspapers and on area radio stations. And this year, once again (he staff got ready and waited for the "thundering crowd." And once again, Smithfield business district took on the appearance of the traffic waiting for a college 1 lJ " BEFORE v ;i r i t tfv fa 4 I |