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Show PAGE THREB BEAR RIVER VALLEY LEADER, THURSDAY, DECEMBER 27, 1934 WORK PROGRESSES RAPIDLY ON NEW U. OF U. LIBRARY to trank A te Frederick E. Murphy, Publisher of the Minneapolis Tribune says: "We have often beard about personality in advertising. This expression has been overdone to the point that very often too much personality is put in advertising. Through it becomes obnoxious to the very person it was meant to impress. "What is generally meant by personality (a fond expression that not all advertising men fully understand or appreciate), is the application of certain human elements to the promotion and selling of advertising. For instance, we know that courtesy, tact and attractive presentation are primary considerations. But actual personality is more than skin deep. The intelligent mind is not always impressed by simple blandishments. "It is all very well to possess these primary qualities, but they must be backed by sterner stuff. The man who sells newspaper advertising should be ambitious to the point that no one shall know more than he knows of the product he sells. He should be able to meet every logical question with a logical answei. If he cannot be logical, he may be tempted to try deception. And deception is nothing more than dishonesty. In this modern day dishonest methods will never prevail for long. "The advertising man should be sure of his product; that is, of its merit by comparison with rivals. Otherwise he will fail before he begins. In the newspaper advertising field this requires a constant and studious dey attitude toward the velopment of his newspaper. Knowledge thus gained becomes a part of his 'personality' if we may use that word, and we certainly may for it becomes part of the personality of the intellect. "This type of personality, in fact, will reflect favorably not only on the advertising salesman himself, but on his newspaper. It is the type of personally that can never be ridiculed or contradicted because it is founded on the immutable ground of truth, logic and frankness." ss over-stre- day-to-da- J- SALT LAKE CITY When the new $500,000 University of Utah library is completed, the university will have one of the must libraries in the country, according to Miss Esther Nelson, librarian at the university. The library building is scheduled to be completed about March 1, but the books will not be moved until after the close of the school term, according to present plans. The building is being erected as a PWA project. The engineering library, receiving room, one stack room, and the University press will be located on the basement floor. On the first floor will be two stack levels, two reserve book rooms, the medical library, the "treasure" room, and one lecture room for library classes. The main reference room, with the delivery desk, periodical room, administration offices, and one stack room will be on the second floor. On the third floor will be five rooms for seminars, 12 small studies which will be assigned for temporory use, and two graduate reading rooms, one of which will store the books purchased by the $10,000 Rosebaum gift. "Although the building will be adequate for present needs, provision has been made for expansion at a limited cost," said Miss Nelson. "Space is provided for approximately 250,000 volumes at the present time, while room may be made for 100,000 more at a comparatively small cost. The building has a seating capacity of about 1,200 persons." The new library building will help to alleviate the shortage of classrooms at the university. The old library quarters on the second floor of the John R. Park Memorial building will be used by the School of Law. The engineering and medical libraries, which will be moved from their respective buildings to the main library, will make additional room for classes. - DEWEYVILLE By Mrs. Thomas Ault 8 Bishop and Mrs. Mari6n G. Perry announce the marriage of their son, Ellis, to Miss Leola Baruss, of Black foot, Idaho. The marriage took place in the Logan temple Thursday, December 20. Mr. Perry is a graduate of the U. S. A. C. at Logan, and the bride is a junior at the U. S. A. C. Following the ceremony, a dinner in their honor wa3 given at the home of Bishop and Mrs. Perry for the im. mediate families. Friday, Mrs. James Burbank entertained at a family dinner in honor of her husband's birthday anniversary. Mrs. J. W. Spackman is spending a few days with Mr. and Mrs. Joseph Johnson at Ogden. The Deweyville school presented their play, "The Toy Shop," choruses, "The Give Away Game," in one act. "Jumba Jum," in one act, to a well pleased audience, Thursday evening. Monday afternoon the ward was entertained by the Primary children with a Christmas program. Santa Claus and a dance for the youngsters. 911 received candy and peanuts. Mr. and Mrs. Peter Jensen of Logan, spent Christmas holidays with Mr. and Mrs. Lloyd Lish. Monday night, December 17, Mr. and Mrs. Alvin Norr entertained several young folks at their home here, in honor of their son, Charles' birthday. Mr. and Mrs. John Becker of Ogden were dinner guests of relatives here Christmas day. Mrs. T. R. Ault returned to Ogden with them where she will spend a few days. A Christmas dance was given Tuesday night. The hall was decorated in the Christmas colors. The music was furnished by, the girls orchestra. SNOWVILLE Miss Annie Hurd By i Mrs. Nellie Arbon and family are spending the holidays in Logan. Mr. t.nd Mrs. D. G. Nelson, Jr., were shopping in Ogden, Saturday. Mrs. Annie Showell spent last week in Brigham and Ogden. and family spent Joe. J. L: Chrisu-.a- a at mithfield with Mrs. J. E. Larain and family. Mrs. E. A. Peterson is ill this week. Mr. and Mrs. E. J. Robbins spent the weekend in Brigham and Ogden. The school presented a Christmas program Thursday night. Mr. and Mrs. Dee Cutler spent the weekend in Ogden. On Sunday night the ward conference was held in sacrament meeting.The stake presidency were in attenMr. and Mrs. Wm. Hurd, Jr., were in Ogden Saturday. They brought home a new car. O. V. Olson and niece, Cora Daley spent Christmas with Mr. and Mrs. Fred Hurd at Stone. ah th rtrla and bovs who are at tending high school are at home for the holidays. The building of better roads is not only a matter of convenience, but a matter of economy. EAST GARLAND I By Mrs. David Larson j w The largest attendance of the year was registered in Sunday school last Sunday, the building being filled.. An excellent Christmas program was presented instead of the regular class work. The ward appreciates the faithful service of the officers and teachers which has been the main factor in bringing to the school the stake efficiency prize for first place during the closing year. On Saturday afternoon the Primary children, with their parents as invited guests, enjoyed a pleasant social consisting of a program, games, dancing and a treat of nuts and candy. L. R. Shaffer, sons, Vernon and Jasper, have gone to Oklahoma to visit Mr. Shaffer's relatives, whom he has not seen far many years. Mr. and Mrs. Leland Watt, of. Thatcher, Mr. and Mrs. Grant joined their families at the J. L. Van-fle- et Atkinson home for Christmas dinner. The basketball boys went to Clark-sto- n Saturday where they won the game with the team there. The family of Mr. and Mrs. Fred Petersen was made happy by the arrival of a fine baby boy at the home litearly Sunday morning. The three new tle sisters gladly welcomed their brother. Arthur Johnson came home from Oklahoma to spend the Christmas holidays with his parents and other relatives. Mr. and Mrs. Wildon Grover and Christdaughter, of Bothwell, were Mr. and mas guests of their parents, Mrs. Lafayette Grover. Mr. and Mrs. F. G. Korth and family were dinner guests of Mr .and Mrs. Edwin Isaacson Christmas day. Fred and Ira Somers, Keith Rhoaes, Orvil Cheney, Dean Grover, Glen Larson, Marie Larson and June Rhodes came home from college to spend the Christmas vacation with their parents. Mr. and Mrs. L. M. Holman and chil dren spent Christmas day with relatives in Ogden. Miss Maud Adams came up from Salt Lake City to spend the week with her parents. Miss Rhoda Larson is visiting with her sister, Miss Marie Larson m Salt Lake City. Mr. and Mrs. Tom White and children, of Ogden, spent Christmas with their parents, Mr. and Mrs. J. W. Rhodes. ELWOOD By Mrs. 11. P. Kasmussen j t f, J. P. Christensen, son of Mr. and Mrs. Parley W. Christensen, returned last week from the Canadian mission where he has been working as a mis. sionary for the last two years. He spent all his time in Ontario working in different branches. He is feeling fine and bore a very good testimony in Sunday school. We are always happy to welcome the boys home after a successful mission. Jessie Coffin of Arimo, Idaho, was a weekend guest of his college chum J. P. Christensen, at the Christensen home. Mr .and Mrs. Elias Andersen went to Logan Saturday to accompany their son, Milton and daughter, Norma, home from college for the holidays. Mr. and Mrs. Herbert Currier of Salt Lake, were home for Christmas Mrs. Currier was formerly Miss Ver-ia- n Andersen. Mr. and Mrs. Walter Wuthrich of Logan, also spent the holidays with Mrs. Wuthrich's parents, Mr. and Mrs. Lewis Hunsaker. Mr. and Mrs. Parley W. Christensen entertained at a Christmas din ner in honor of the return of their son, J. P., from his mission. All their children and families were present ex cept Dorothy, who is still in the mission field. Mr. and Mrs. C. L. Wilson of Ogden, visited their niece and family, Mrs. Abe Hunsaker on Friday. The Primary gave a party for the children last Wednesday. A very good program was enjoyed by some 150 children and officers!, Games were also enjoyed and a. ' Santa completed the day. "The Noble Outcast," was presented here Friday evening. A large and appreciative crowd attended. The Sunday school gave a very Mr. and Mrs. O. A. Seager and Mrs Bplendid program Sunday morning. At night the Deweyville genealogical O. L. Brough visited the temple on society rendered a splendid program. The M. I. A. sponsored a splendid program on Christmas day, also a dance for the children at which time Santa appeared with his usual sacks of nuts and candy. Nearly 300 people enjoyed the day. The decorations and Christmas tree added cheer to the day. The dance at night was also well attended. Ira Andersen, accompanied by Mr. and Mrs. Fred Barf us, went to Preston on Monday to visit relatives and attended to business matters. Peter and Luby Rasmussen. came home from Salt Lake Monday evening to spend Christmas day. They returned early Wednesday morning. Trellis Jones of Tremonton, was a Sunday guest of Helen Thompson. Helen had the misfortune to her ankle just before Christmas.sprain Mr. and Mrs. Andy Jensen and children visited at the home of Mrs. Jensen's parents, Mr. and Mrs. Scholer of Tremonton on Christmas. EAST TREMONTON By Mrs. P. E. Ault Elwin Garfield of Salt Lak Oirv is spending the holidavs with his moth er, Mrs. Ada Garfield. The Misses Leona and Lavern Garfield and Miss Lillian Morrison of Tremonton were dinner nf Miss Wanda Garfield on Christmas day. Mr. and Mrs. O. L. Brmifrh snd Mr and Mrs. George Brough of Tremon- iuii ien w eanesaay ror a short visit at Spring City. Denny Andreason of Cleveland Td- ho, is spending this week with his granaparenis, Mr. and Mrs. O. A. Seager. Austin Seager left Thursday for Sugar City, to spend the holiday season. at Flour Hard Wheat 48-l- 3J45 Bag .... b. By Mrs. You should light the match of enthusiasm with the fire of energy. The success of your city will be in direct proportion to the interest your citizens put into its development. Economy is a fine thing when ed to wise expenditure. join- To put a man in office because he a "good fellow" is an expensive bit of folly. Now is the time to change frowns for smiles. I WILL PAY HIGHEST PRICES FOR Cbrvult the HIDES - PELTS AND FURS J.W.GARRETT BELL PHONE . - 146 B. R. VALLEY PHONE - 113 19c Pound W. Brailsford Mr. and Mrs. Arnold Nelson of this city, announce the marriage of theirdaughter, Alice Deloris, to Ned Crau- , er Marble, son of Mr. and Mrs. Lyman Marble of Corinne, the marriage taking place Friday, Dec. 21, in the Salt Lake temple. The young couple will make their home in Corinne. Mr. and Mrs. Moroni Lundberg of ' Evans announce the marriage of their daughter. Vera, to Alfred John, son of Mr. and Mrs. Thomas John of Tremonton, the marriage being performed Wednesday, Dec. 19th in the Logan temple. They will make their home at South Tremonton. Lester Andersen, son of Mr. and Mrs. James L. Andersen, of this city, and Miss Rudy Anderson, daughter of Mr. and. Mrs. John Anderson of Tremonton, were married in Ogden, December 24. Mr. and Mrs. Dale Hunsaker. of Honeyville are the proud parents of a baby girl, born December 24. Mrs. Hunsaker was formerly Miss Phyllis Jensen of this city. Mr. and Mrs. Max Jensen of Salt Lake spent Christmas day visiting with Mr. Jensen's parents, Bishop and Mrs. Osey Jensen. Misses Deloris and Evelyn Thorsen who are attending school at Berkely, California, arrived home Thursday, to spend the holidays with their mother, Mrs. Sina Thorsen and family. Mr. and Mrs. Arnold Johnson of Brigham City, spent Sunday visiting with Mrs. Johnson's parents, Mr. and Mrs. Peter L. Andersen. Mr. and Mrs. E. Cuthbert and children, Mr. and Mrs. Hazen Palmer and children of Brigham City, Mr. and Mrs. Morris Rhodes and two children of Garland spent Christmas day visiting the three ladies' mother, Mrs. Fredricka Olaen. Mr. and Mrs. Wallace Mantelo and children cpent the Christmas holidays visiting in Ogden with Mrs. Mantelo's sister, Mrs. Marcus Evans and family. ' Mr. and Mrs. Eric Olsen and Mrs. L. Olsen of Brigham City were calling on friends in this city, Tuesday. BE SURE AND READ THE ADS Cranberries Per C home. Mr. and Mrs. P. E. Ault and Harvey Ault, were Christmas day guests of Mrs. Barbara Burnes of Tremonton. Miss Dona Brough is visiting her parents, Mr. and Mrs. R. G. Brough during the holidays. She is a student at a business college in Salt Lake. Conrad Peterson and uncle, Edward Peterson, of Petersborough, Idaho, were visitors in the O. A. Seager home, Monday. Mr. and Mrs. R. G. Brough entertained at a family dinner Christmas day. Mr. and Mrs. Clarence Brough and family of Tremonton, Mr. and Mrs. Ray Hill and family of Elwood, Mr. and Mrs. Jesse Garfield and family, and Miss Dona Brough of Salt Lake City, were guests. Mr. and Mrs. O. A. Seager and grandchildren, Nelda, Joyce, Conner and Denny Anderson were the dinner guests Christmas day of Mr. and Mrs. Tolman Burke of Honeyville. Mary Fridal was a Christmas day guest of Dona Jean Abbott Mrs. Dot Fridal had a Christmas day visitors, her parents, Mr. and Mrs. C. W. Merrill of Brigham City Mrs. C. W. Merrill, Mrs. L. Norr and Mrs. Junior Anderson of Brigham City, and Mrs. Laura Merrill of Logan. Mr. and Mrs. George Brough of Tremonton, enjoyed Christmas day at the home of their son, O. L. Brough and family. is New Year Bargains Prices Good for SAT. and MON. r BEAR RIVER CITY Wednesday. Jed Abbott is spending the holidays 1 Pumpkin No. 8c Can Pancake Flour 2 Stoke Tartley 6 "Just Home Folks" . 29c Sperry's Bag 4-i- y. Chocolates OQw LZJs Cherrys Pound Box Hard Tack Per "Best Wishes for the New Year' 10c Pound PRICES FOR SATURDAY AND MONDAY r,.D Sugar ? $295 Corn Macaroni fSL. St. Beans Raisins : . - LOCOa Prunes Cleanser Par rT., . KOCKWOOD S 2LB.CAN . - 25 25 Picnic Hams Chocolates Candy French Gremes im Almonds SSSSai Oranges Celery KUNDS 'MK. .POUNDS Mediuh Large Dozen 25c Bananas Per 5c Pound QUALITY MEATS 25 Pot Roasts O "I 25? Beef Pound 10c WHITE KING pIckage ........ GRAPEFRUIT . , F, PUMPKIN ?02 CAN - 2 for - "ZEST. ROYAL GELATIN 12c PACKAGES ,28 13 49 10? 35 29f 35 5 Loin Steaks Per Pound 15c Ground Beef 3 Pounds 25c 25c 35c 23c 31c POUNDS .... KARO NO. 3 TIN Lamb Roasts Shoulder Cuts Pound 10c CAN2.I1 PINEAPPLE COFFEE 30c 28c 25c :.W,"TE MINCEMEAT 2 19? 4 rX S 19 Oranges SOAP CANDY CHOCOLATES - LB CANDY SEII:.!LDI,M.E.... lie 25c 10c PRODUCE WILL BUY FAT VEAL WE WILL' SMOKE YOUR MEAT (XP.SfCAGGS Surety 0 Purity ORANGES dozen S.'ZE. BANANAS SWEET POTATOES .rYAMS 23c 5c l4c i |