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Show BEAR RIVER VALLEY LEADER, THURSDAY, MAY 25, 1933 4-- H Says Her Husband Lost 16 Pounds In 4 Weeks DISPELS MYSTERY Of re-duc- e, Advertising Aids Business Revival NEW YOKK. Aggressive concerns are expanding business by effective Advertising despite depressed business (conditions, declared A. W. Diller, advertising counsel, at a bankers' conference here recently. "Is 1933 a good year in which to sggfirtlse?" Mr. Diller asked. "Yes, SrfiiS Is a good year to stay in business, to reinforce the public's confidence tn you, to put more business on the books. There is new business to be bad today and aggressive companies are getting it But new business will come In only if you go out for it. Advertising certainly goes out for it. "Will people read newspaper advertisements these days? They will read Anything that interests them. There M plenty of present-da- y arguments COUNTRY banker recently pre-pared the following simplified statement for bis neighbors on Just how a bank goes about helping them: "It is the most important part of a bank's business to lend money. Of all the money deposited In a bank, the A jtor business." Advertising Mistakes before many of A QUESTION is what change of advertising us pol- icy, if any, should be made in view of present financial and business conditions. It is perfectly natural for us to give consideration to some degree of retrenchment, but it is dangerous to let reduction in expenditure be such as to bring about a real gap in the continuity of the advertising. It is a common mistake for some advertisers to think that they can turn advertising on and off, like water from a faucet, .and expect It to become Immediately (effective whenever they are prepared tto resume operations. Advertising does not work that way. Temporary sxifaitions should not Influence us to nke too serious inroads on the pro-gtiof advertising, which can be wisely conceived only on a long term toasts. Francis H. Sisson, President America Bankers Association. tions. "A well managed bank never capitalizes industries. That Is, it does not place its loans in fixed form, but puts them where tbey are to be used for temporary requirements, and where they will be taken up at the time specified. "It I By Mrs. J. U. badfietd :x: Mrs. Delose Jensen accompanied her he lost 16 pounds in 4 weeks." Mrs. E. A. Ferris, Washington, D. C (December 29, 1932). To lose fat and at the same time law requires that a certain percentage gain in physical attractiveness and be kept on band as a reserve to meet 7ti)(spirited and youthful take one the demands of depositors. It Is the hair teaspoonful of Kruschen in a business of its officers to lend the ballass of hot water before breakfast ance conservatively an4 Wtely. very morning. "The loans of a properly managed A jar that lasts 4 weeks costs but bank are invariably made to those U a trifle at any drugstore in the world believes are able to repay, and always but be sure and get Kruschen Salts on condition that tbey be repaid at a the SAFE way to reduce wide hips, stipulated time. prominent front and double chin and "The promise of an individual to reagain feel the joy of living money pay a loan to a bank on a certain date back If dissatisfied after the first is as sacredly inviolable as the promise of a bank to repay its depositors on jar. (Adv.) demand, or, in the case of a certificate of deposit, on the date it falls due. When AS WILL ROGERS SEES IT it comes to be known of an individual Will Rogers recently told why tht that he 'always pays,' his credit is banks had got into trouble. "Don't established and bis bank is always blame It all on the bankers," he said. glad to extend him needed accommoda"When we an needed money they loaned it to us but when they needed it we couldn't pay it back." RIVERSIDE BANK BUSINESS Country Banker Gives Simplified Picture of How Bank Works to Help Other that People's Business "I hve never found a medicine peps' you up like Kruschen Salts and better still, leaves you 'pepped up.' I take it two or three times a week not to reduce but merely to feel good and dean. My husband took it to ! How a Bank Lends Is not the function of a bank to become a partner in Industries, nor done with the money of depositors. Its loans must be kept in 'liquid' form, that Is. repayable in cash at stated intervals. "A bank matt 'se the greatest disIn A crimination making loans." stranger cannot expect accommodations. It is customary for the borrower to make a statement of his financial affairs, which is kept In the bank's records. It is a punishable offense to make a false statement for the purpose of borrowing funds. "Naturally, in their dealing with the regular depositors of the bank, its officers become well acquainted with their characters and their resources and are thus In a position to determine how large a line of credit each one is entitled to. That is one of the great advantages of being a bank depositor. "The man who knows how to get into debt wisely, that is, who borrows money with which to make more money through legitimate enterprise, Is the borrower whom the bank is looking for. By the frank Interchange of opinion and a free discussion of various projects, the borrower is often guided and helped by bis banker. "In order to procure a line of credit at a bank three things are Important: "1. A statement of assets showing a basis of credit in the way of Invested capital, or collateral of sufficient value to cover amount of loan, or "2. An endorser whose credit Is established at the bank; and "3. Averageposits of a sufficient amount to justify the extension of tht desired accommodation." could it be legitimately sitter, Irene, Ward to Salt Lake Tuesday, where Miss Ward and Kenneth Austin were married, Wednesday. Mr. and Mrs. Eay Dean Peterson and daughter, Rayola of Bennion and Mrs. Ray Peterson and son, Bobby, of Riverton, were visiting with relatives here Sunday. They were dinner guests of Mr. and Mrs. E. W. Ward. Joe Butler accompanied fourteen of his Sunday school class to the Udy Springs, Tuesday evening, where the young folks enjoyed a swim and wiener roast Mr. and Mrs. Russell Capener and children, Winona and Loyal, spent several days in Salt Lake last week. Mrs. Delose Jensen entertained Saturday for her daughter, Mary. About twenty boys and girls enjoyed the Mrs. Roy Hunsaker of Elwood, is visiting with her mother, Mrs. Nina Dustin. Mrs. E. W. Ward and children went to Pocatello Saturday and spent the day with Mrs. Glen Walker. Ruth Forsberg expects to leave Friday for Salt Lake to spend the sum- mer. The Relief Society of Garland. Ply mouth and Riverside held a conference Tuesday xn the Riverside chapel, with Mrs. Kate Hales in charce. About a hundred and pres- were given by Mrs. Seager and Mrs. Morrison of tde stake board; President J. J. Shumway, Bishop Richards and Bishop Capener. A reading and vocal duet was given by the Plymouth ward. A vocal duet by the Gar land ward and a violin solo by the "The Diners" held their dub meeting at the home of their leader, Irma Summers on Thursday afternoon. The time was spent in making soups and puddings. The 4th year club girls met at the home of La Vera Summers on Thursday afternoon and organized their club with Dorothy Summers president, Win nie Payne vice president, Zelda Summers secretary, Pauline Petersen assistant secretary, Mina Eberhardt reporter, Ruby Hunsaker song and cheer leader. SNOWVILLE I By Miss Annie Hurd :x: 4-- H TAILOR CAN EQUAL OUR PRICES NO BUT TAILOR CAN MEET OUR QUALITY $17.50 to $35.00 OSCAR STRAND Tailor I H. G. Scott Drug Co. PHONE 47 . . . TREMONTON, UTAH BIMM1M1 Prescription Specialists FINEST OF FOUNTAIN SERVICE AND LIGHT LUNCHES This is your drug store, come and make yourself at home SERVH513 At the Game Price as Mall Order and Special Drand T2rC3 J? IRE STONE realizes that any manufacturer to be successful today end to continue to be successful must offer to the Public QUALITY and PRICE, There is no reduction in the quality of Firestone GOlD STANDARD Tire Value TIRE CONSTRUCTION Tires. Today you can buy Firestone Quality at the same price you would have to pay for mail order and special brand tires. ed Gum-Dippin- Gum-Dippe- UTAH TREMONTON Mr. and Mrs. Leslie Hocker and children, Mr. and Mrs. Leland Hackee and children and Mr. and Mrs. Wynn Hack e and children of Bountiful, were Sun day guests of Mr .and Mrs. Ray Hill. iFtroofoae (SUAMTY Gum-Dipp- Prop. A pallete of Chicago, April 24. colors has been used in painting the buildings at Chicago's 1933 World's Fair, it was revealed today by Otto Teegen, color expert who is affiliated with Joseph Urban, color director for the Fair. In describing the color work to be carried on at the Fair, Mr. Teegen said: "Besides white, black, silver and gold, there are two yellows, two greens, six blues, one grey, two reds and five oranges. Green is held to limited areas because it is expected the landscaping will provide this color "Perhaps as much as twenty percent of all the wall area is in white. The blues follow next, then the oranges, yellows, grey and red. "A new note will thus be brought into the of the millions. Each exposition in the past has made some contribution to the esthetic and social life of the people. There is little doubt that the contribution of the Exposition of 1933 will be color." The entire Exposition has been studied as a complete composition, Mr Teegen explained. twenty-fiv- e The MAJORITY of People Know They Can Day consecutive years the Indianapolii Race Tires. At today harm been won on Firestone low prices you can have the same safety for your family that world famous race drivers demand. The gruelling teat of road and track have given to Firestone all world's records for Safety, Speed, Mileage, and Endurance. Trade us your worn thin g tire for the tire made with the extra feature of d and Two Extra Cord Plies Under the Scientifically Designed Tread. The Greatest Tire Ever Built. SERVICE LEA'S LEA DUNN, EVERY 4-- H FoR thirteen we will trade for your old ones Associated Gasoline and Oils Fair Buildings color-conciousn- Mr. and Mrs. C. P. Baird and sons Gaylen and Bobbie and nephew, Elwin, Elliot of Layton, visited Mrs. Baird's father, Wm. Hurd and other relatives Sunday. On Sunday Mr. and Mrs. Golden Peterson entertained several brothers and sisters and families. The Stone ball team came down Saturday and played our team. The victory went to the visitors. . Mr. and Mrs. Nephi Larkin had as their guests, Thursday, Mrs, Larkin's Uncle, Alfred Johnson and daughters, Olive and Ella and Misses May and Fern Fitzgerald of Mackay, Idaho. The M. I. A. stake honor day was held at Holbrook, Friday, May 19th. Snowville M. I. A. entered in all the contest numbers. Clive Hansen of Emery visiting his sister, Mrs. H. J, Robbing. The Snowville ward has bought the dance hall at the North String and are now making preparations to bring it here for an amusement hall. The stake is having a scout outing at the Blackpine Mountains this week. Dilworth Young of the Ogden Gateway council, is with them. About 45 men and boys are present. ' M. B. Ferguson of Spanish Fork, was here Monday. the MASTERPIECE TIRES! 52 Colors Used on Riverside ward. Following the meeting a social was held and ice cream. cake and punch was served. ine first meeting of the club was held Thursday at the homo nf the leader, Beth Macfarlane and the second meeting Wednesday of this week. Mr. and Mrs. Harold Peterson and children of Salt Lake, were Sunday guests at the A. A. Capener home. Miss reg Capener entertained the Clio Circle Friday. Twenty ladies were present. Special guests included Miss Edith Otsen of Brigham, Miss their officers as follows: President, Thomas of Lakeside and Miss Hunsa- Nina vice president, Afton Richards; ker of Honeyville. High score was Hales; secretary and treasurer, Melva won by Miss Price. Davis; song leader, Thola Jensen and The Sewing Club has selected Amanda Ward as reporter. of YES were twenty-fiv- e ent Talks CLUB NEWS. PAGE THRE3 THE f 50.21J5.tf I iff , 7.00 5.00-2- 0 NEW Tfrcsfonc SUPER OLDFIELD TYPE This tire is the equal of all standard brand first line tires in Quality, Construction and Appearance. Sold at a price that affords you real savings. MX$SM rmnrX iffl ( 1 l75-19.$5.5.00-19.- sf 6.10 6,8S -. 5'25"18 OLDFIELD TYPE the cfiiew firetfoR MMBSS04aB04 SEALTYTE MAJESTIC ELECTRO-SEALE- GOLD DOME D, LeakprooJ I TUBE Extra Heavy Red Tube. Coated inside with a special compound, which seals against air loss. Flexible rubber valve no chance tern for air leakage constantair pressure insures greater tire mileage. mmm Refrigerator Sealed in 1933, to Run Until 1955 or Longer At A Saving of $35.00 to $75.00 Dependable Firestone Batteries 40 You Get a Vastly Improved Refrigerator at These Savings No. 150 Was $217.50 No. 170 Was $241.50 Now $149.50 Now $189.50 1 (t old Firestone Spark Plugs SaveGasoline balty We will te$t any makr of battery FREE We will test your Spark Plugs FREE. This tiro la superior in quality! to first line special brand tires offered for sale by mail order houses and made without the manufacturer's name and guarantee. This is "The Tire That Taught Thrift to Millioni." ian jss 'r &PWv .' S'ffr SENTINEL TYPE k-M- " This tire Is of better Quality, Construction and Workmanships than second line special brand tires offered for sale by mail order bouses and others and made without the manufacturer's name and irttette COURIER TYPE 1 J JL hUSM m kr9Hiv MjMM Mw'i Tirtstcttt This tire is of good Quality and carries the name Workmanship "Firestone" and full guarantee sold as low as many cheap special brand tires manufactured to sell at s price. j I . sv sr i'i m 4.75-19....$S.- IO 5.00-19.- ... 5.25-18.- ... OiNc tint S.48 6.17 rrapMfemMy Im 1 30x310 $3.15 3.8$ 4.75-1.. 4.20 . MV 4.50-21.- ... 9. COMPARE Construction Quality, Prleo See the Refrigerator Before You Buy and Save Disappointments HJttadh Amut PHONE 28 & Hmmiplleinnieimtt (Co. TREMONTON, UTAH Flail the Firestone HuiUling nt "A Century of Progress," Chicago. See the famous Gum-Dippe- d tires being made tn a modern Firestone tire factory |
