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Show THURSDAY, HE HELPER PAGE TWO E R' JOJULNALSU ... THE WORLD OF TOMORROW (?) THE One Year . . Tw Dollars , In Advance 193J .i 0..Mii,wa8 organized but not h... UarDOU UUUillJ.the county seat until MaiT1 Hugh F. O'Neil what is now Many years before Smith, Jedediah settled as ,r k Provost Etienne and Ashley, William canyon auum passed through Price exy.u.ru y all probabili that is now Known as alley The first settlers of Castle Issuco Every Thursoay Br THE JOURNAL PUBLISHING COMPANY Helper, Utah - OT By HELPER JOURNAL Subscription r . HiSlOry MAY 18. pQj. on September is was named Betsy p0weii w county CirV , i50. t reV During 1884 the first sessions were held and 1 'school district organized jliam ia t'i J. Tidwell as teacher ?5 Branch, G. W. Eldredge !! ! Id. Leteh as trustees In 1891 the first newSDar CaieD ' a ere miuu", who published, "Eastern Utah T.i Grames and Charles W. Crames. is-- - by Paradise and Sarvig with s left Salem. Utah, January 1, as editor. Fork anil trice King crossed Spanish The population of p,j-They H Canyons, enduring many mated at 5,300 on January ar. US and after twenty days travel they . The altitiirtp Sets v,oo ieet rived' at what was known as Rhodes' The population of Helper i miles three about at located Meadow, 3,500. The eeltation is 5 840 ft northwest of Price on January 21, Carbon County was ie-- n The sefond group of pioneers March 8, 1894. Population? third a arrived March 9. 1879 and countvr is 17.79S. r "tauis ' se1873. 12, March They , 1 Z C r. i motnlu group on IUOH.IJ Of ailllrtlH ITU ,.a ttle in what was then Castle Valley, acreage of 990,720. It u dis small a Rhodes. Meadow being acres under irrigation. The ..... trict in this valley. lmlnatinn ul9 mc cuuiuy ig jl. In February 1SS0 this Castle Valley was created into a county known as The 35 mines of the countv v of George an estimated coal tonnage of Emery county, in honor 0VfI W. Emery, then governor of Utah. On 891,000,000. Territorial 1884 8 the Legis March r in im j,,'! lature created Carbon county out of il' of Emery county. portions Coal was discovered in this region in the Wasatch Plateau field during 1874 and mining operations started in 1875 when the Fairview Coal and Coke company opened a mine in H ELPER Huntington Canyon. UTAH The year 1S83 showed much progress in the county; the establishment of the U.S. postoffice at Price, the "The Sign of Quality y, Motion Picture Entertainment completion of the D. & R. G. W. through Carbon county and the openNOW-SHOWINing of the first mercantile store,' a marked great possibility for this STFUN! valley. November 8, 1892. the City of Price ;H. - Entered As Second Class Matter At THe Postofficc Published Every Thursday At Helper, Utah K CLIFTON H. MEMMOTT. Manager iiami, LOWEHSfEIN'S QUIT BUSINESS One of Helper's and Carbon county's oldest businesses, Lowen-fiteiMercantile company, closed its door3 last Saturday, after conf months. sale for the past two and ducting a close-ou- t Lowenstein's has been in business in Carbon county for nearly forty years and had its first meager start when I Lowenstein started serving the few scattered settlers as a house to house peddler, through what was then known as Castle Valley. After following this business for several years, their first permanent store business was opened in a small abode south of the Denver and Rio Grande tracks in Price. From this time on, their business flourished and they expanded; first to a new modern building on Price main street and then to Helper. Pioneering the mercantile business in this area has been the lot of Mr. Lowenstein and hia partners, Denjamln and Sam Stein. The latter is the last surviving member of the three partners, and to him jroes plenty of credit for building and promoting the business in both Price and Helper. People and businessmen of this city and surrounding communities have been loud in their praise of Mr. Stein as a citizen and a merchant. They are equally emphatic that they regret to see such a business end its friendly competitive activities here. These statements are not Idle words or gestures, but come direct from the heart of every person who has had the pleasure of Lowenstein's associations during such a long period of time. Friends ami patrons of this company and Mr. Stein, join with the Helper Journal in wishing them a long and pleasant life wherever they might go and in what form of activity they might pursue. Lowenstein's place In Helper's economic structure will be hard to duplicate, and the whole community and county have lost a true friend. e . A n one-hal- i Utah's Gi'Qvmig Industry In line with the campaign to pro-- - tourist trade in Utah, being; carried on by civic organizations GILMOUR ELECTED throughout the state, the following is presented as first in a series ot five articles on. Utah's growing in- HEAO OF dustry, tourist trade. mote Utah may well boast of its many and sundry industries. To this list COUNTRY CLUB one has been added that is rapidly coming into the foreground. The Reroganization of the Carbon tourist crop is the most thriving ana Country Club with Mathew most remunerative crop now grow reelected president, was af- ing, as it grows and prospers, so ,fected and plans for incorporation will other businesses grow and pros- - L.ere discussed at a meeting May per proportionally. Every citizen in 9th in the city han at Price the state is interested in us devela Other officers are: W. I). Bryson, ment since he Is either directly or Ben D. Redd, J. vice president; indirectly affected. Allen Browne, C. R. Fergusson, A. Last yar. It is estimated, Utah H. and Jack Vignetto, mem Kellough . t. nrni7in played host to 1,541,000 out of state . ,ommittee. guests For this service, Utah wasjThe3e wi become direclors when With Utah's in paid $31,982,000. incorporation is completed. R. R. creasing popularity and the Golden Kirkpatrick and Earl F. Hills were Gate exposition in San Francisco, it appointed secretary and treasurer is not unreasonable to expect an increase of at least 50 per cent this respectively. Plans for building a new clubhouse year. on or near the site of the building Believe it or not, the tourist indus which burned down several months try is the third largest Industry in were discussed, it appearing the United States today. It is ex ago that the actual construction likely ceeded only by agriculture and tex futiles. In 1938, 45,000,000 of the Am will get underway in the near comA finance and building ture. erican people traveled by air, bus, rail and ir? their 13,000,000 cars at mittee was appointed Tuesday, conan expenditure of $4,500,000,000. This sisting of J. Bracken Lee as chairis saying that the American public man, J. Allen Browne, Jack VignetA. W. McKinnon, George Warren spent $1 out of every $14 of the to, national Income in seeing the world. and John Redd. Marl D. Gibson was named head of The average tourist enters seven states and travels a distance ot 4,000 an incorporating committee, others miles. This means that Utah could being Frank Hansen, Henry Ruggeri, be included in Mr. Average Tourist's Edward Sheya and Joe Barboglio. vacation from virtually any point in the nation. In. order to get a picture of the posibilities of the tourist industry, compare the following with the facts given above. In 1935, Joseph B. Eastman, federal coordinator of railways, Record books at very modreported to President Roosevelt: erate prices are now available There are 3,000,000 miles of highat The Helper Journal . . .will ways in the U.S. to accommodate hold records of individuals for the 31,000,000 automobile vehicles. ten and twenty, many years There are 31,000,000 families, five cents a book a real of which own cars. Each of buy at these prices and it these is a potential patron of the makes it possible for you to tourist industry for everyone is imkeep a clear and complete recbued with the desire to travel. ord over a period of years . . . It is Interesting to note how the also social security card holdnation travels on its vacation. 94 per ers at ten cents . . . real buys, cent of the American tourists travel these! in their own cars, 4 per cent by rail, 16 percent by bus and the other half Subscribe for the Journal per cent by air. Air travel is only in its Infancy. As a result of the government's air program, air touring ;.il!iIH!!iiilI!!!iliIII!!!!!!!'J!!l!!!!li!!!!:i,K, is bound to add its share to the tourist industry of tomorrow. The public has become trailer conscious in the past few years. It Is STRAND Gil-mo- Win a Race at the Office lifeVfW Picnic? Double Your 1 ilNtwloWM,CI WO n JU i Quart Tmy& no. 7itW fir?,l Ten High .A4n3 liS Ifc'ylr ll -- W 143 MmLM Enjoyment With 11,181 V im no 1 MIIAM S": WAIKII 1 ON, INC "OSIA, IUINOIS SECURITY- ... US II II Ml TRUTH about ADVERTISING By CHARLES B. ROTH FLY BY NIGHTS rilENEVER Jeff Peters, the gaging hero in the book of O. Henry stories called "The Gentle Grafter," went into a new town and spread his samples of corn cure, ink remover, etc., out in front of him, he He always took one precaution. made note of how soon the next train left. He had to. Jeff never knew what minute he'd have to fold up his kit and hot-foit for the station, with policemen and angry customers in close pursuit. He was that kind of business man. We call them "fly by nights." They still infest our cities and towns, but you never saw one of them advertise or build a lasting success. The man who advertises for your patronage shows that he has foresight and courage. He wants to establish goodwill and to remain In business, and the best Charles Roth way for him to do these things is to send down roots and advertise so that you may come to him whenever you need what he sells. Jeff Peters stands for the furtive parasite, hanging around the fringe of respectable society, dashing in nnd tnking whatever he can. giving nothing in return, ready to flee at en- any minute, always expecting to have to flee. The manufacturer or merchant who advertises, however, serves notice that he has become a member of the community and society. He announces that he intends to be your business friend and to warrant your patronage. And you buy from such a man with perfect assurance that you will always get your money's worth. And you do. It's possible for you to go into some stores and find merchandise which glib salesmen assure you is "just as good." The fact that even they use advertised items as the standard of comparison, is proof enough that they recognize the permanent power of the force we call advertising. You as m consumer get more for your money tf. In all your buying, you avoid the Jeff Peterses of business and select whatever you need from the stores of merchants who advertise and who sell advertised goods. A business organization which wants to get the most for the money sets up standards by which to Judsa what is offered to it, and in Washington the government has an elaborate Bureau of Standards. Vou can, have your own Bureau of Standards, too. Just consult the advertising columns of your newspaper. They safeguard your purchasing-power, every day of every year. Charles B. Roth. COMFORT . estimated that there are 400,000 house trailers owned and operated, today, and that there are 350 fac tories producing more. Mr. dollar Average Tourist in the following spends fashion: his 25c 21c for purchases in retail stores, for meals in hotel dining rooms and restaurants, 20c for transportation, 20c for lodging, 8c for amusements and 6c for refreshments and confections. Economists list the tourist industry as an "Invisible Item of exports." It has the advantage over other Industries in that there Is no depletion of resources. Utah Is situated in the heart of the great American vacation area and its scenic and recreational advantages are largely provided by nature and cannot be destroyed, altered or moved. With this information at hand, every Utah citizen should realize the value of this new and thriving industry and give his best efforts In contributing to Us success. Grant Bayles of Blanding . was a visitor in this locality, coming here for the testimonial farewell of his sister, Adelia Bayles. Spring Glen schoolteacher, who wll Danish Mission soon. leave for the Saturday Sat from Continuous Ski kac Friday, May 19 trcir ; 8:80 bjr. tfct leepUlH utiatlittntf 'SOCIETY Smugglers' THERE ARE MANY REASONS WHY YOU SHOULD AT THIS SHOW BE 20 Ma Saturday "ROAD TO RENO" There Are Many Reasons Why You Should Be At This Show Sun. - Mon. - Tues. May 21, 22, 23 SUNDAY MONDAY Sunday from Continuous Continuous Sunday from 1 1 Un, p.m. WC FIELDS rN mm - ... - FOR YOUR CONDITIONED SOCIAL two-third- s l HELPER, UTAH AIR ATKtS it. M ins SttWAKl Stunt i ire cruise niLnmiwm nth ihuai m M G Edgar BERGEH M PMW TUESDAY s j ft. BM ONLY Matinee at 3:30 p.m. ON THE FIRST STAGE fcLIMiiMATION NIGHT OF WINNERS . SEARCH OF TREASURE ISLAND WEDNESDAY ONLY, May 24 ON THE SCREEN OUTLAWS of PARADISE And "ANGELS WITH DIRTY FACES" THERE ARE MANY REASONS WHY YOU SHOULD BE AT THIS 8H0W i " THE BEST THERE IS " THURSDAY,, "Yes Sir! That's Real Flavor." A Real 19 oz. "lass of Beer Not just a little of Suds. scoop Thrifty MAY 25 THURSDAY TWO ADULTS ADMITTED FOR ONE ADULT TICKET "Devil DunonJ" And EAT AT OUR Brand New Lunch Counter TOWN TAVERN and TAVERN CAFE 222-2- 1 South Main R. H. Jacobshagen and Vic Martcll, Mgrs. Torchy Runs for Mayor Friday May 25 "For Love' Or Money Wednesday Only BY REQUEST! 'The Eagle and the HAWK" With Fredrlc March . Carole Lombard Cary Grant . Jack Oakie THURS., an FRI., May 25-2- 6 BATB THERE ARE MANY REASONS WHY YOU SHOULD BE AT THIS SHOW lllllHIIillllllllllllllllllllHIIilIlllillljpi mtrzjni ""y |