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Show Page Twelve MIDVALE JOURNAL --·----------· ---------- Friday, November 9, 1928 ·----------~-- .. • • are At J. C. Penney Company: Superb Values in You Can Secure Vigorou& Style and Real Individuality With ew arat on $19.75 to $49.50 The illustrations should give you an excellent idea of the beauty, the variety, and the newness present in this coat-collection. "The Target" Our feature hat for men. Neat and trim. • for Women, 1-Aisses and Juniors When you buy a Marathon you get mo~e than just good looks. ;\'au get good lines, proportion, balance, besides Quality, Value, Stylo and Workmanship. Because Marathons simply HAVE to make good. Make no mistake Men-MARATHON HATS ARE RIGHT; 100%, , .....,oats urre yOUI18 • OUR buyers sought and found - in the ~ew York centers just those models that could best establish ]. C. Penney Company as ''Ht'adqu.rzr;ers for 1928 Coats" with women who arc both fashion-wise and thrifty-smart! $3.98 f' r ,: . r. And here they are for you! Va!u~s of :first rank--coats that reflect the styletrends of the season in every particu- "The First Shot" Snap brim model, in n~w.111& Fall &olon. br! "The Forecast" I New Fall fedora. Satia R~~tceptional value. Bl oadcloths and suede cloths llatd. - trimmed with favorite furs in new and favorite ways-in black, tan and the smart colors-individualized by irlgcnious seaming, inserts, and other fabric-treatment -in a word, $2.98 $4.98 ''Let Us Be Your Hatter'' Style and Thrift! ~ Boys' Suits the outstanding coat-modes of the hourl Four Pieces Suit includes C..t and v .. ~t with 2 Lon~es. or 2 KniCkor\ You will find both these desirable features in our lines of Men's and Young Men's Suits. Drop ia and ~Jc them over. ll' 1 Lon&ic ao.t 1 Knicker. t Expertly Styled, Staunchly Made The Season's Neweat Moder. Distinctive Patterns Quality Fabrics Cassimer~ in novelty weaves. atri1>es and overt~laids. The men's model shown here fn worsteds of grey, brown or blue, with !ancy stripe effects; also in blue serge • • •· · -•- ....... - --~- $24.75 29.75 34.75 Satisfaction! ' t Correct Styling Quality Fabria $8.90 Expert Tailoring Every Overcoat we sell must satisfy and our whole service is conducted towards that end. Thru and thru and plaid back over coatings in the season's newest shade-. ·A In novelty weaves and overplaids. • 4 .. $21.75 Interesting Models Also At $16.75 and $27.50 For the Student Who Must Have Good- W eat· ing Quality Along With Style Our line of Students' Suits measures up to ever}' test of service and value. Moderately pr~;:ed at- $14-75 and $16·75 Extra Pants $3.98 and $4.98 Three· button (shown here) ar~d two-butt. " ~ingl~-breasted models in Ca.ssimeres. \·a r ied shades and patterns. Two trousers "Prep" Suits -- 16 to 18 years-in Cassimeres and twi·;t e!Iccts , at- • In sizes and styles for Women, Misses and Juniors • Through- • Silk Frocks Overcoats Sixea 13 to 18 Yrs. Made of canimere and twlat overcoatinga in novelty wea'Ylli and fanel overpla!clt, .stripes and .aka clew .atripes I• .aew shades. One of our most important offerings, Fall n~~r:~~ES whose unusual chJrlCter will be evic.l~:nt at a glance! 1.190 1928! crepe, silk print, a . crepe with velvet trimming - in blacl bnwn blue .md other sm:~rt shades tailor,J CJT ahcruoon types! -------------------------------------------------~---------------SIZES 2 to 14 Years These dresses are a very good quality Gingham. Just the right kind for school wear. Our Prlce-- 98C Boys' Caps '------- made possible through t},., ,p]endid co-oorration of one of New York's bc:.t . .. t ··crsl Girls Dresses and Value~ of satin, flat DRESSES of With Black Fur Inband A good cold weather cap that will s!and the wear and tear throu.,.hout the Winter. Made of overplaid cassimere, full twill lined, blflck fur inband and ntbber visur. 98e Appropriate l-Iosiery • Is as Important as an Appropriate Frock The carefully dressed woman pays particular attention to the color and quality of her hosicry-it must blend into the harmony of her costume-and yet it must meet her demands for thrift. No. 1215- tine combination <lf silli and rayon for every day-mart colors. ...•••...•.......... 49c • No. 44 i pure silk, full-fashioned, •mart semi-sheer weight. Moc:~h •hades. .................. 98c Noa. 447 and 455-pure silk to the top for street and drea-up occasioru. Full 1ele<:· lioo of colors. f' 49 • |