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Show 1m HILL TOP TIMES Friday, Octebf 17, 1986 mm MEM (SM. 4 Kill 4- - If 1 'if .a- We admit it Advertising has a tremendous impact on prices. But you may be surprised by what kind of impact In addition to being informative, educational and sometimes entertaining, advertising can actually lower prices. It works life this: Advertising spurs competition which holds down prices. And since advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that can be passed on to consumers. Moreover, competition created by advertising provides an incentive for manufacturers to produce new and better products. Afm7fWilfirnf?i Lm Which means advertising can not only reduce prices, AliOTllER WORD F03 FREEDOM rSdk OF CHOICE. DUt it Can JoaUX,,, American Association Advertising Agarics yOU aVOld lemOnS. |