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Show Enquired if we were "hiring" a certain "weekly" paper to abuse us. Of course every time a spot light is turned on from any source k offers a splendid chance to talk about the merits of the products, but pon honor now, we are not hiring that "Weekly." of our workmen and took their testimony. Every single one testified that the foods are made of exactly the grain and irgrrriients printed on the packages ; the wheat, barley and corn being the choicest obtainaVe all thoroughly cleaned the water of the purest, and every part of the factories and machinery kept scrupulously clean. That all proved disappointing to the "Weekly." There are very few factories, hospitals, private or hotel and restaurant kitchens that could stand the close spying at unexpected times and by an enemy paid to find dirt or impurities of some kind. In any ordinary kitchen or factory he would find something to magnify and make a noise about. But he failed utterly with the Postum Works and products. Twenty to thirty thousand people go through the factories annually and we never enquire whether they are there to spy or not. It makes no difference to us. twenty-fiv- e The general reader seldom cares much for the details of "scraps." A few may have read lately some articles attacking us and may be interested in the following : i Some time ago a disagreement arose with a "Weekly." They endorsed our foods by letter, but wanted to change the form of advertising, to which we objected. The "Weekly" discontinued inserting our advertisements while they were negotiating for some changes they wanted in the wording and shape of the advertisements, and during this correspondence our manager gave instructions to our Advertising Department to Quit advertising altogether in that "Weekly." t Quite a time after the advertising had been left out, an editorial attack came. We replied in newspapers and the scrap was on. Then came libel suits from both sides, and some harsh words. An analysis of the methods and distorted statements of That "Weekly" has attacked many prominent men and reputable manufacturers. Company seems prominent enough for a sensational writer to go after, hunt for some little spot to criticise, then distort, twist and present it to the public under scare heads. c Po-tu- en sown. Likewise (irsrve-Niitfood does not enrc anything, but it does assist nature tremendously in rebuilding, provided the nndigrstihle food that has been used is discontinued and Grape-Nuttaken in its place. s s I Charge No. 2 states that the passage ine national food at Drue Art com pelled us to drop from the packages soma assertions regarding the nutritive value . Grape-Nuts- We Tsve" never been "''compelled to Bake any change. Finee the beginning It has been a universal rule to print clearly on every package exact tr what the center's are made of. Before the passage of the Pure. Food law the packages stated that O rape Nuts food Was made of wheat and barley, I We did not esteem the small amount S)f salt and yeast as cf value enough to peak of, but after the new Lw came fai we became as technical as the at Washington and added the words yesr snd "sit." allhmigh we hav ko recollection of being asked to. We believed that nor statement that will supply element to nourish the brain and nerve renters is true we the better wsv would be to elim nste from one package such claims, Tsosrevcr eert in we may be that the elaims are true. Another statement objected to read as f the teat S)nmT the fact rnfaind h-- is not tf fht mh!)c - r- butVl an i'ln.teation; AttetH to fnd a w ;h i' sirtv dars rit bw"er 1 To m.n vnM f r. r 1 fore the enpentnent hd tin 'j daj. A t- te fwf row.jn'l in ItC-rir'v jemriohed, no and t' i c ull fVd 'e d m-- ..! r.-tr- ei-- .j f f r1-- ft ni'l t on'y tt'y I;ve n 1 - ette '! j ltirei e-- rht te (' f 1 tft i r' ,i-- It may he remembered that wc w ere first attacked and have since defended ourselves by rladr? forfn before that great jury The Iub!lc A good "scrap" is more or less comforting now and then, if you know you arc right. In the case lately tried, an appeal lias been taken to the higher courts. We have unbounded faith in the ultimate decision of our American Tribunals. Qur suits against the "weekly have not yet been tried. They arc for libel l n - tlI ti--e.- 3 year) year, from the beginning.) by Hamma Chemistry, Biochemio System of Medicine, by Carey. The "Weekly" carefully eliminates from it printed account testimony regarding the years of research and study by Mr. Pest in tilting himself for hi work, and would lead the reader ef the distorted article to !elieve began since bis education that Distortion No. 12 reports Mr. Post aa a "dodging witness." Tlis eye is not of the shifty kind ob served in tbe head of one of hia chief critics. On the witness stand Mr. Post look quietly but very steaddy straight into the eye of the haggling, twisting law ver. trying by all bia art to ask double, ttarrcled questions and and confuse a witness. The "dodging it seems consisted of bull-dot- e replying. "I don't know." Opposing counsel hobls a book in hia band whila he queries, 'I want to know if there is a single thing in your whole look here that suggest any particular kind of food." Then followed soaoo discussion between attor- ney. When Mr. Post was allowed to reply, b said. "I don't know until I read tha book over to see." u 4 Thi book it t urns Ant. aess Mr. Pest seventeen years ago and pmb- : - - I ..ti .. atjw ttss e.sl .mmI..M iuit. t... 1.una j -lasttint in the fifteen years. It would ,y require rcmarnaoie memory to instantly say "yes" or "no ss to what a book of H7 page did or did not contain, without . . , , .run rwil ITIIWITHIKI and well balanced answer are construed by sensation seekers to be dodging. The atiomev sousht bv ererv art to Impress the Jury with the fact that Mr. Post belief in the Power of Xlind in relation to the body branded him as unreliable snd worse. Th following is Quoted from ona of the questions: (The lawyer reading from the book.) The writer of these naeea de.ire Mr nothing of himself other than as timple in.lnimrnl through whirh the Principle choose to manifest itself by precept and example. Fkill in mental Practice Is e.int t. the same way as skill in an tf science observation, study, expe rienee and tbe abilitr to enlv eeMs . IN-x- Ar,... v cxtnrlu.ions. ! "Head eaer.,rt. 1...M . ....,,., no more. iirniinniiT . . taahl than , ..1. II.J .inn, anerard seeg n ea.y pntlnn whets you will not t P.eUg every muwle. (lis snd go into the s.lence where Jtnr eie., mind is piast.e to the breathings nf apieij snd where taR .The. T . . to " .the hon. , I liniiirlit.- fmM. . 1,1,,,- - tt n'aer3l Jlimd . winged a. angrla rem and endow von v i'h a heahe., power. If yog. go into the silence hum! le and trusting, you will roma otit enriched snd greaOr .trenhened in e- with ' .'-,- th- - Path-- r of .11 and all power. win ice refreshed m rvcrr wy tomsrh worV. a Il infTuence of wben fcher Ponrer." snder the s e t'-t- ' year.) (With Company about Physiological papers the dangerous nature f the fraud be is perpetrating on ttie public. The Postum Company doe pay out upwards of a million a year for trade announcement. Newspaper men believe our statements trutbiul or they would not print them. Large numbers of newspa per men use our product. They are capable of telling the ptitje li"t lit- - or ni-we "briW tlirm. It may have eacaued notice that did not "bribe' that particular weekly. n te (With Company about 3 ten. Prevarication No. 8. 'Tost spends nearly a million a year in advertising and relies on that to Keep out of tbe news- well-know- n 1 s!t. TH. tiV Cnr' Vn'i wi!s vjh f'tl. 4 S (Ti K:f Ws ruggeit the reader look i ' yearaj 4X years.) (With Company (With Company 16 tsn-aii- ti V'ljpie sn, wn a conclusion in regard to its be ing a brain food differ from their, and we are both honest, they have rather the advantage, because under the law they can oruer u to eliminate from the pack' age any statement if it disagrees with their opinion. Otherwise tbey would Harass grocer In due time. for it. Chairman. n e It e hr-th- If our ie " ri' . in i. f'r sod t1 chemiots would C W. POST, t.i. - 13 HARRY E. BURT, General Sup't. (With Company about 13 year.) H. C HAWK, Assistant to Chairman. (With Company about 7 yeara.) d s' (With Company about CHARLES W. GREEN, Advt. Writer. Y-r- nourishment, cannot fie tf,e best smite, t'twthlndiit rfin the ?X yean.) Dep't. Physician in charge of Scientific about CHESTON SYER, Advt. Writer. officials are honest, and on the other hand we are firmly convinced that some of their ci nclutiona cannot be Bubatan tiated by facta in scientific) research They never criticize the purity of our foods, for so much we are thankful al '"', f.. of the f nt ate-r.c- .t-,- M. D., ev f drer kare STERRETT, rt-- t- .pole .. .M etm tf.e rslerie . R. M. We boil down these letter exactly a Spasm No, 6 says: The moat dan a newspaper writer boils hi news, stick' in the world for one threat gerousithing to facts the and ing sacredly important Therefore, we have reason to believe ened with aonen. licit ia is to eat any food detail and about the family eliminating our iimi contention is nuht that eon. ether whatever. Notwithstanding he knew that No. 9 states that the amount of the unimportant matters. This work danger. centrsted food like Orane-XuU- . whirh of boiling C. W. Post advertised Grape-Nuverdict will "be devoted by the 'weekly down, or editing, is done is partly digested and readv for . fifteen rents at a package for those so to eevw.a honestly, and with a full knowledge of similatinn by the bodv. preaents more our responsibility, but notice the art tnreatencd. Tliis is almost real humor, nourishment thit the scirtem ilt the "twister" in the war he presents This is Intended to muddle the reader We have two suits pending against tho "r l"n many nh.r forms of fod. anl cf to matter his readers this of testimonial into believing that we put out Crape-Nut- s e will further say that in cases of weekly," total. 1WQ.0WM. as s cure lor appendicitis. tive troublea where meat, white t.rrar We haven't "devoted' tbe sum to anr No. 4. is a bad one, This Distortion snd oata cannot be digested, tbat Grape-Nut- s It reads as folios "The only famous Mr. Post, himself, has had probably as particular purpose yU and milk contain more nourishhoe name wa signed to wide experience as any other man in ment that the srstem will absorb than physician Item 10 is a "discoverr" that wheat was nmdueed in Court bv America in the study aad observation of bran many pounds of these other foods. is a part of l'ostuta. Colliers and turned out to be a poor old looa a to relate! the digestive organs, Hut the criticism neglected to mention now work brokenrtown homeopath, who we proved in Court bv the nhrsieiana and Distortion No. 3 chsn-- e tht one - ing in a printing eataMiahment. lie and on the witness stand that that for years every Postum package ant- timoniala were nrscticallv all eejved ten dollars (10.U0) for writing hia the surgeons esnae n stioeoHieitis nounced in plain type that the outer cov and in Hattle preuominatme eek. is undigested food, and that :t is necea-sar- y ering of wheat (bran), made part of the Thee tntimonials were demanded bv testimonial. to quit eating food, and when the beverage. the OTron lawvera. We will wager ten thousand, dollara Naturallv this They ignorantly fell Into a trao here. nsst s nre-d- i demand was refused, for thev are held in f0.O0O.CM with anv investigator that we noflv requiresor food at least one easy of diges not knowing enoagh of food value to know vaults and Itent mfm to nmn tK. in.it. have, subject to inspection of any fair gested food, that tbe article used by and are not to be delivered op on demand committee, upwards cf three hundred tion. rnvsicians me world over foe "starrh t of enemies. from phvsiciana. (300) communications T)r. Orhsner in his work on appendicitis digeation" is made from "wheat bran.' of them expressing the highest com' Testirnonv at the trial use of the well- iv. manv airectly to theOwuta So we use that part of tha wheat berrr mendation of our producta. but theee will reirraj fact that we never printed a single known that e to because it contain the element needed be. turned over to the now not or ever on the market. lie also broncht to that we did not hav the genuine obtained develop tbe valuable diastase in man- out the interesting fact that in "after u tartars, letter Urk of. Many of lh letters publisher for his Use rsme sriontaneoii.lv. treatment it fa advantageous to take without thisliood Torture Is Imnossib e A record was kept Notice the statement in this charge part. of twelve and four (13-- ) cnlv famous phraician whose name on a prettigested food. "The These critics do make received in on month from people was ostnm to I etc. signed some . testimonial, The naeVaire cf blunder through ignor the price frefnent laughable who wrote that thev bad either entirrlv I mlcrwoort was is. this In". ) the not known by us to ance, but be patient, recovered their health or been benefited onethecf tnttti a great many phv.ioinna who have by IT following our suggestions on food Pot nn'v written eommenditory words oavo any relation to the question, Item 11 is sn illustration of the saiiirm- and beverage. about the value cf our fo.ds, but every Olir advice to ston Usimr indieesCt.U ing and twisting of tbe sensational writer now and then some phrstejan writes an food in bowel troubles and to use rape-NuOn three or four nccaaiona in It. a n.. delivering distorted matter to his read. ten cr twelve years we printed broadcast arli-'- e on cofTeo or on food, snd sends it food hn been a Meseine fn s. t a ii with of tens in papers oTers of nn; of thousands cf people, and w hope sugeestion to users , f. compentir.n While on the witness stand Mr. Pot bis medical snd tim will knowtdr". fir , blr to continue two sn1 ""ill t.rape testified to his studies in Anatomr. Phvsi ). ' on himdrrd l'twions to the time wh"-- we emtdoved in tne succeeding years. good many more olocy. ft m nrire.. one hun trivl Dirtetic and Psrchologv. all re in oir own h'iirtea, we cf flW and five of sto od prH.'- I lating to tbe preparation and digestion of s doctor to write emp'o-eNo. 7 is a live wire. Tt refer. In r W food. Asked to name authorities studied en artirU on c(Te, atwava iniing thst . ..l.(.,-- . e arrne l be mentioned six cr cirrht from memorv. 1 pub- siume and exuerienee in and le an hnet expression of his i oi inn nisTheraientic h nao-- . Vol to them to en- - the srtirfe commented on some ehnieal expe" or "Mmi.l ncgesiive n snd reearrh. opinw fluirer lv letter. The letter writer which further lead to a moat rience covering several year in annual Healing" verv v. n l neral!r eecel thnee ho The rWeeV'r" hntife-- l rm thut phvsician. caretul snd ersfetnatie studv of the ef. journey in r.iirope. to l.e, and verified the truth rf the end Now notice the distortion. fConv from be seemed to 1i rwor, snd feci of the mind on the disestiva and oth statement. r it ssvs "l.roVend'Wn." had him er organs of tbe body. irie printed criticism. I I eooffht to Court to be epoed before a He fPost) ttointed nut a tiite of boofea t'nW thi sgreement to piibli.li jure as the Vn1r nhr.ieisn that hsd ever TTe attended rlmics In F.nrorwa and n ot h's attorneys aa the very in narnea I ternllv of letters " eof-r-e- i mti Ktit fn'irh to the filled himaelf fcr a future career in whirh cine poesi he hsd read." We ketl our word snl be has leome known ss erne of the food of the "WeeV'v." ssh-- n our sttor-r-erhagrin ones be had read." (Vol ice. "fhe s d him if the nf irU f,e wr-'t- e frit'.rr t,r iti.e riniie r mirTen- experts of the world, fitted to judge loth Icred the let era. from the material as well as the mental leading the resder to believe tbat thev Vot cofTia was true he replied, "yes." were the rnes ) only side of the question. f,;rV ( ee t.o'i,e so "itn'!tin t...-- n " I'll rou e ri.iilt the hooks from thsss. StSterceef No. 5 ed.; "The health The 'WerUv" sat.e 't th -- e Vt 1 eicht effirf-a- i veara alout for Isot editions?" nr.tir.na asked. was of Mlfh, tVnn., Xew fia' I V 'lvt1,.Tr, f r thm. to Vew sn invalid. In that year, after '"From those and various edition. an. I fir that llantl., Stl I I thee ,l1rs in thoir ofii be wasunder ' the Ne t"inn'' bIVt-nthe care c,f several Veen f' rears hae 'ineint being swerrd Post. YrrV f ulinv pi!,, e s reiotf.rfnas an1 fratdu1'-n- ' dr phvairians, he was quirkly healed, ttie rlaima r.ow m the r"'ee5il IVn ten'ioi-Th attorney "ti(ked tm lar.k after f .e " by what to him was a enrtona and pot liook fi'iimsnv(creil Connnv Ir ftsiid"lent Ue d the rot-from the pile snd iivd fhe title Kr well Hi'i. understood method. t fr'nTieient 'e eer-Tto sav cri V eet) ?daine and im pnn.'nr-rin tht m?irin in fmm ,n be beeame a well man. wriohina slnit 1V5 pa ire to fhe jury, all except two bad M. Takofa. i'.-Mieh., lVnn., tr,V..M .," b'en pul.,.,e(l since 30.. o'lr prije com pounds. pel :Ii' PJ. This is an examnle of distortion and THe reade- - m'eht that This experience rboTIenyed his Invest'. fla coloring to produce an unfavorable tVe (ypirjons etprewed hv the tate I If), We ne f f f: - " . 'If of Hease snd their iT're. .on. v gatian into V I1 ret tit rials ar"is pot bme out liyJ titfcts.that aor j if ration. cne, Ilrae studies sn I experiThe facta at lit Post nnmcselv Intra. . but ti'e '"! writer ei"i ences a reverdeveloped very dice, t,e latest editions that cw-t h n ill l l 1 !m that ih 1... i As en e a atonf arssirs aired of tiromment eiithr.nl m f ve r.e, e "m ho 'v FooJ the f snd J) of je ee, irv "otriTa,on Iv o'err'-ee. the thetn the human of his i;.ioii statements Yr tni'ti !oT being, and this in ftmitenti Mi'h'gsn f'C sme personal reon prn'e j f - ti., )ftn.t. ean to bi-e arbng sppcndictis and the anal-- i of of, fnat we Viw a e'ms r;tiria-- n on in for mslring r- upon whieh iny'uded form the ain. latest of f tt,e tm'h of ti'W. in. r- 1. honesty anl eoc,,.Kna r,t t'a'W faeeord ng to hi of,r:al t f purpose towards his fTh.w man. A prd to he art on of the digestive organs. stwiten rhe-n:.- t. w. ne. in f r rnacarme e snd sel'ng too statement ( roart-e- t whirh will I indorsed bv everv- - These works are: f rn a I 'i tvjSt the renn ha;. te e . ,Vrt-f- a tSee wss fewe b'rh. one ho knows him closely. s sV "'-T T'uman p1iv;rTr-ffii i.tn. ""((j, ,e- " ' nt " t by Karmond. firo: t,ew:"I tr?Ve a public announcement f herriaf-T- . i lngiel a sft mi1' ',n?. The gi in Tedetail r.on. I'r ter to ie. r-t dgning , ? l ff thre and the ofH'e t t r v "cstive f.lanls. hv pra-lo"omnanr l wi'l lVeik to I'iind that statement, caiae tf Appendicitis, bv Oh h a- We lo k c,x n We bfl.PTf tiial moat cf th ubiiahed in newspaper state and magarlae ner. teti-moni- Vith Company about F. C GRANDIN, Advertising Manager. 1 The s ca WtS a grwatee amount of ik.ui ihwnt from one found f tJrape-Notthan from -n pounds f nest, wheat, oats,. or bread." fforoe TVnsrtmenl rberfi-- 1 themselves as well as the puUic. TaWied is the word whVh drfnes a nit of best determined hr the amount necesearv to raise one of water sne d'etre centigrade. On this lais a tal'V of ralorica t. prepared hoarir it . Jererntar" tf d Cerent kind. f Potter shews SfVi; Ospe Not. JW; roilk 0 7't, KrnvmbeT the the t s ui 1 follows:- a e trom, men and women as to the meant fcy which, they recovered health as of value to those in sesrch of it. Our business has been conducted from the very first diiy upon linos of strict integrity and we never yet have published a fnle testimonial of human experience. Many of thcxe letters covered numerous sheets; some, if printed, would spread over halt a pnge of newspaper. It we wculd attempt to print one m-- letter in every one of the thounands of puihts and magazine we use. the coat for printing t nit one ict'er would run into many tuou kttiiJs of dollars. J. LAMSON, Inspector of AdvtS. ts that concluded L. we-klv- authorities to support the fact. Pome state chemist believed this a exaggeration and inasmuch as the Peril, at Washington eotild eilv n grocers, pending a trial tn the ouestinn. duvs. but aiv monlha ah tti. tsk,l ,1a.. and we do not heaitate to say from our long knowledge of the suxtaiiung power oi the food that a man at the end f sixty days would tie of practical y th same wcitht at when he started, if he bo a man ol normal weight. We will suppose that from his work lie uml a pound a day and madti up i t.ound each day from food. If that nreiti proved to lie true the man in uirtir days' time would make sixty pounds of iixaue 10 replace what hart tcen and this would he done on Urat-Nut- hist, and milk with half the number of caloric of ('inter, upon which no one can sustain me. t.,t,t mod bring winch . aka-lhastaae" Orepe-Nu- slisptited To the best of our knowledge and belief the Company has receive upwards of fifty thousand (50,000) genuine testimonial letters. This company has never knowingly made nor permitted an untruthful statement regarding its products or its methods. M. K. HOWE, Treasurer. (With Company about 14 year ) as-ai- ofR-ei- E to be an honest statement. .1;. T I We the undersigned certify that never to our knowledge has a testimonial letter been printed by the Postum Cereal Co., Ltd., which did not have behind it a genuine letter signed, and believed "Weekly" may interest some readers, so we take up the items one by one and open them out for inspection. We will "chain up" the harsh words and make no reference in this article to the birth, growth and methods of the "Weekly" but try to coufine the discussion to the questions now at issue. Our s Battle Creek, Michigan, December 30, 1910. He next turned to discover something about our advertising that could be criticized. Generally tiresome to the public Distortion No. 1 stated that we liav Wen accustomed to advertise tJrape-Nu- t and 1'ostuiu as cure-alllor everything It has never been the ndirv of tin or Po Company to advert ie tirape-Nu- t turn to cure any tiling. We ear that in rase where co!Te Aimtrees and is causing sickness its ilianuw.il will remove the csuse f the trouble, and we suggest the use of f.r the reason that it furnishes a hot pxlnlahle wioming neverage, ana contains nature elements from the rain which sed by nature to aaaist in rebuilding erve centers tbat coffee may have broken Some Facts So an attorney from New York spent more or less time for months in Battle. Creek hoping to find impurities in our foods, or dirt in the factories. After tireless spying about he summoned a't v faf-ts- t"l did- not" believe it wrrte it." V Por a Itvifaefit the Snd tf w alveolate silence. fr4 a ir sv . ' irsf . fr Prt U... i.i-a- ri J fuel the rail, ponted h' fincsr st the Atty'a ms " rep iv snd with eve that canned tho of tv. ev a drm, be said, lea, I i,i i .ud to sar I did stoai--t I 1 Ait-rn- and $509,000.03 is asked as damages, and may the right man win. After all the smoke of legal battle blows away, the facts will stand out clearly and never be forgotten that Postum, Crane Nuts, and Post Toadies arc pprfectly pure, have done good honest service to humanity for years, the testimonials arc real and truthful and the business conducted on the highest plane of commercial integrity. "Tlierc's a Reason" Postum Cereal Co., Ltd., Battle Creek, Mich. |