OCR Text |
Show It rmY. MARCH 8. 1946 ABIERICAN FORK CITIZEN, AMERICAN FORK, UTAH FRIDAY, MARCH 8. 1946 ' i i" r 4 1 - - ' dio Fills Economic, " Social Needs of Farm jrams Keep Listeners Up on UtesL7if 7, uoings ana Aia wor, marKeung; -i . 7 4 SI Ml la I music, nays welcome Diversion. 1 By BAUKIIAGE Newt Analyst and Commentator, ITU Service, 1616 Eye Street, N.W.. jfri4 Washington, D. C. When (arm folk want to cut a t jif, tla the radio, they'll do It to m strain of "Turkey In the !itcra,H not "Chlckery Chick." pinners turn a cold ihoulder on hot -t , I However, both the mualcal -.ibbltr and the syncopated hen ay second fiddle as (arm radio fa-. fa-. sites to the good old-(athloned Smna. like "Rock o( Ages," and Vtmrri rhrlstlan Soldiera.' But. Wa on the (arm, the all-time top jjf vorlte on the radio hit parade if "EW8. The (armer and bli wife efef the news broadcast to any 1 Kher type o( radio program. kThtse InteresUng preierences isr brought to light recently by a irvey published by the department I f agriculture a survey undertak-Pti undertak-Pti a the request of the Federal frtr onunications commission to find ' V J radio was Important to rural HB e, and why; and what pro-H pro-H as rural people tune I in in hope, linedyesEili:.,,.,,. u..-i'ai 'people are convinced radio n I e to stay: When asked if he tsr j miss his -radio set should ithlng happen to it, nearly ev-rural ev-rural radio owner said some-flike some-flike this: "It would make an awful alf-tnoe. alf-tnoe. It would be Jnst tike lag back to old - fashioned eft "Wo need the radio very Intend we have a mile of bad 11 foal -between the house and the ; ptnaObox, and sometimes get the , (jnmQ only once a week." E, , "That would be terrible! It'd jjto Jnst like having a corpse In (he house t" pt course there were dissenters. jjSri always are. And the dissent- weren't backward about excising ex-cising their unflattering opinions antradio. 3Doe example: . If lt weren't (or my family, I'd '.jOW the radio out It wouldn't : jgiet me a bit" 1 jMikes no difference whatsoev-J-i All you hear is Junk and com-totals com-totals and murder, mystery." ' ) to 1 Radiol the radio enthusiasts among mors vastly outnumber the grip- L' It's radio three to one as they f Id a certain radio commercial , re out of every (our rural radio tiers attach a great deal of im-ftatice im-ftatice to their radios . . . and 11 pr lone in eight wouldn't caro If liar took the thing apart and y ef got it together again. i appears, from this survey, that Pa performs a special service for e W people who may live some taice from town and amuse-s amuse-s oti, or even from the nearest t fchbor, and who may often be pdut access to daily newspapers i- telephones. ' Sural people have four very def-t def-t 'reasons to explain why radio j- Important to them: 1. It's a 'fCe of news; 2. a source of Intuition, In-tuition, other than news; S. it tides entertainment; and 4. it's oxne a bablt to listen to the darn 4 heir comments are illustrative: "We would feel terribly Isolat-without Isolat-without the newt." Jftwnulds'f know how the oo-Ration oo-Ration In Germany Is coming. ghave a sen ever there, and 1 at to know what'a happen- fToa get the news quicker on ft radio." don't have much time to lad the papers or magazines." rt men ta tors, It appears, are ? apple of the farmer's eye. Farm Uebces are proved by this survey bo. faithful to and enthusiastic Hit- news broadcasts and news dcasters. As we mentioned tier, the radio announcement, j now bring you the news" es farmers sit up and take no-I no-I Rural radio listeners rate sjjjlinops as their favorite program, j. flso say it's the type o( pro-mi pro-mi they'd miss most. Mt comes religious music. Ru-I Ru-I listeners, especially In the could use more of It and ,radio sermons, too. The rea-qoay rea-qoay be that religious broad-provide broad-provide a substitute (or at-S!ng at-S!ng church (or some lnconvenl-y.located lnconvenl-y.located farmers. BARBS TH AM' Germany really changing AM ,y have had to change one thing. AM PM ml tr daily beer. There Is no beer Germans today. i . -3 pj-tio) Twentieth Century Fund says L.sti as much to Taise a child and pw birn through college as it does Jjbtty a house but children are Jllar to find these days. PM j Wivi - : ( - : f'v Old-time musical programs are the farmer's favorite kind of radio entertainment. He eschews "long-hair" music. . . . opera and classical, aaylng frankly In many cases that he doesn't understand It And ho turns thumbs down on swing-and-sway dance music, and the current Juke box favorites. In the South where this dislike of donee music Is most pronounced, pro-nounced, It doesn't matter whether the person questioned Is a portly Kentucky colonel, or a teen age southern belle. They'll take the old-time tuneo any day of the week. The weather once again proves its durability as a conversational topic even on the radio. Naturally, weather reports are "must" listening listen-ing on the farm. It's the same way with farm talks and market reports. Commodity Com-modity reports are about as fascinating fasci-nating to city (oik as a lecture on relativity, but the (armer says he finds them a definite and practical help in selling his. products. In this retpect by giving him weather reports, re-ports, (arm talks, and market data, radio becomes a sort of Junior partner, part-ner, ad vlsory capacity, in the (armor's (arm-or's business. There a Room For Improvement Having read this (ar in the survey, sur-vey, radio executives might be Inclined In-clined to pat themselves on the back and figure they've done a good day's work. They've "sold" the (armer, (arm-er, haven't they? He likes what they've got to offer, doesn't he? Seems to them the (armer has given giv-en radio an A-plua, or In radio parlance, par-lance, "a Fibber McGee Hooper rating." rat-ing." We-ell, not exactly. There are some radio programs some farmers farm-ers don't like, and serial stories are one of them. It is surprising what a hearty dislike 29 per cent of the farmers (AND their wives) express (Or some of the so-called "soap operas." op-eras." which city folk seem to adore. There is no other type ot program toward which there is such divided feeling among rural radio owners as the serial program or soap opera. op-era. While one-fourth of the rural listeners say they dislike serials, calling them "(oollsh" or "silly," many of these same people (particularly (par-ticularly the women listeners) say they'd miss the hero and his matrimonial matri-monial mishaps or the heroine and her troubles. It seems that although. In many instances, the listeners don't enjoy or aren't entertained by these programs, they've become used to listening to one or another, and they (eel they Just have to find out what's going to happen next It's Interesting to note, too, that the people who dislike serials value radio more for the specific information informa-tion they get from it and depend less on It (or "company" ... or to "keep from getting lonely." Also, the critical ones who turn up their noses at the serial story tend to be somewhat .older and to have had more education than those who like soap opera. Most farmers shy away from the op-and-comlng radio mystery mys-tery meller-drammer. They dls-. like finding corpses In their own living rooms, so to speak, and being forced to sit through har-. har-. rowing screams, creaking doors, hooting owls, and the spooky collection of sound effects which Is apt to accompany microphonic micro-phonic mayhem. Some farmers, explaining why they dislike such programs, say it's because of moral, not morale, reasons, ..; As is usually the case, the survey revealed more likes and dislikes than suggestions. Not even the ones who don't care much for radio at all had any , ideas on how to improve im-prove the programs. More than half the rural people who have radios cannot think of any type o( program pro-gram they'd like to hear more ot than the ones they listen to . . and when suggestions are offered, they are scattered over such a wide field, it's hard to put a Anger on any one type of program which is being be-ing neglected. In other words, there don't seem to be any Important specific discrepancies between what the rural listener wants and needs . . . and what he's getting. by Ba ukhage The plight of many Americans today Is that they can't get a car (or their spare parts. Congress seems - ready to send the homes-(or-veterans bill to the floor with no ceilings on the homes. The administration thinks this will mean veterans may have roofs to stop precipitation, but not Inflation. 0 UNITED STATES DELEGATES TO UNO RETURN . . . Arriving at LaGuardla Held, New York, the American Amer-ican delegation to the United Nations organisation expressed high hopes for the organisation when it next meets la the United States. Left to right aa they leave the UNO Clipper are Sea. Arthur Vandenberg, Mrs. Eleanor Roosevelt, Edward Stettinlas, head of the delegation, John F. Dulles, New York international fmi-dal fmi-dal advisor, and Sea. John Ttwnsend. They oil seem encouraged by progress made at the first meeting. v-v - I : , " i fir T m - ' t - c' 'p:mm: J? NATION'S BIGGEST SUEPLTJS"GOODS SALE . . . Square miles of surplus war goods, ranging from spools of thread to giant road scrapers and derricks, are being readied at the Port Hueneme nary depot, California, for what win probably bo the biggest surplus goods sale in the nation. Shown In photograph are some of the tractors which wiU be sold to the civilian market Only one kind of goods will bo offered for sals ta one day. t i r.ii.,.ii.4ii,tffa JAPANESE SILK TO THE RESCUE . , . The drastic nylon hose shortage short-age in the V. S. may soon be remedied, in part, by the shipment of silk or silk hose from Japan. Photograph shows plant at Mlmata village, as manager checks the stacks of "books" of raw silk awaiting shipment y s 4.' , I -.n . nt . i i v n -i n. iiyimmg "r-. I ! .. . . .-I i - I y INVESTIGATE ESPIONAGE . . . Justice R. Taschereau, left, and Justice R. L. Kellock, right, members of the Supreme court of Canada, who have been appointed by the dominion government to act as members of a commission com-mission to hear evidence on the espionage ring that disclosed wartime secrets to a foreign mission In Ottawa." United Statea officials have stated that material Information on the atomlo bomb could not have been revealed. It - v -J Mil . v y v. i J ) " ,arasi Z -Si- w.w;rf t tiii I i nr Ttiiti . turn - 1 jlf 7 ) " Mr Oil 4J '1 4 1 'TV . LONESOME G.I. . . . As the first snowfall of the year hits the dismal city of Tokyo, this U. S. soldier, far from home, with no knowledge of the language, looks like he would rather be some other place. o Urn CHINA'S BEST FRIEND . . . Often referred to as China's best friend, Lt. Gen, Albert C. Wcdcmeyer has been active as chief of staff to Generalissimo Gen-eralissimo Chiang Kai-shek, and factor fac-tor la Industrial development of China. lid ' in , is' : rk xV lly: 1, . , , '-t(' 4f, -f " i- ,Hi , ? " I I " ( il ' i 1 1 fir WALLGREN AND LUMBER WASHINGTON. Lumber priced ceilings topped the agenda of the President's conference the other day with his old friend Gov M on Wallgren at Washington. However, Wallgren also took occasion oc-casion to Invite Truman to spend a, vacation this summer in the northwest north-west aboard the presidential yacht "The people of my state would be delighted to have you aa a guest, and yoo can also take a trip up to .Alaska on the Williamsburg," Wallgren told him. Truman accepted tentatively, aaylng he would go If be could possibly make It. WaUgren's main business, however, how-ever, was to strongly urge an increase in-crease in the price ceilings on lumber. lum-ber. He maintained that this was necessary in order to increase lumber lum-ber output for the housing program. "We are facing a serious Job crisis in our lumber mills, Harry," said the Washington governor. "We have a model unemployment compensation compensa-tion law in my state, but many unemployed un-employed workmen are swiftly using us-ing up the 26 weeks they are entitled en-titled to draw as compensation. Both from the labor standpoint and the bousing shortage, inventories in our mills must be built up as quickly as possible." IDLE WAR PLANTS Governor Wallgren also urged the sale of government-owned light metal plants, now Idle in his area. to private operators as another means o( increasing employment Two idle plants In question are the Aluminum Rolling mill and the Aluminum Ingot companies at Spokane, Spo-kane, operated by Alcoa during the war. Henry Raiser wants to buy the former for the production of aluminum-built automobiles and prefabricated pre-fabricated housing. Wallgren told Truman that the lumber situation has been aggravated aggra-vated by a neat little device of certain big timber outfits. Including the Weyerhauser interests, which, calculatedly or otherwise, has been stifling competition. Under the Washington constitution, the state government must sell timber to the highest bidder, but some big outfits out-fits have been bidding over the price ceilings. This causes all bids I to bo thrown out The President said he would talk to the RFC about the plants, but suggested that Wallgren thrash out Jus lumber Jrice problems jwjttj price control boss Chester Bowles. BUTTER BLACK MARKET The office of International trade, now under the commerce department depart-ment is planning to ask U. S. customs cus-toms officials to Investigate some strange shenanigans in the re-sale of butter this country has been exporting ex-porting to Mexico. Despite the serious butter shortage, which has caused the American housewife to turn to substitutes and Jam for her table, we sent 5,500 pounds of butter to Mexico in the last quarter quar-ter of 1945. Some of this is now winding up at Tiajuana, the Mexican resort town across the border from San Diego, where the butter is being sold to American tourists (or the (abulous price of $1.25 a pound. Under export price ceilings, enforced en-forced by the OPA and the department depart-ment of commerce, this same 'butter 'but-ter was sold to Mexican dealers at from 47 to 49 cents a pound. The price varies a couple of cents a pound, depending on the type of packaging. In other words, we are now buying buy-ing back American-made butter (rom Mexico for triple the price Mexican dairy dealers are paying us (or it. Commerce department Officials Of-ficials can only guess how much smuggled butter may be involved in this cross-border black market but the customs office will be asked to make a thorough probe. ... NOTE Mexico is also one ol our biggest purchasers of exported ex-ported nylon stockings. Out of a total of 9,110 doien pairs of nylons exported In November the last monthly figures avail- bie-MexlC6 bought 5.010- doten ' pairs. Cuba received 2,603 dozen doz-en pairs. CAPITAL CHAFF One reason (or the current international inter-national food shortage is that Leo Crowley, when FEA boss, refused to heed the warning of Secretary of Agriculture Anderson last summer, when Anderson argued that FEA should help increase plantings of winter wheat, cereals and proteins in South America The South American Ameri-can crop was hit by drouth, or it might have been larger. Sen. Tommy Hart, the only admiral ad-miral on the senate military affairs committee, recently asked committee commit-tee members if there were a dictaphone dicta-phone in ithe'w'alls. He complained that the Washington Merry - Go- Round had quoted him all too ac curately when, at a secret session, be defended the war department regarding re-garding demobilization. . . . Rep. Clare Hoffman of Michigan, who considers himself an expert at anti-labor anti-labor legislation, was miffed because be-cause he was not consulted in the writing of the harsh Case bill passed by -the house .recently.. al si ai'''?i F un to Stay Home: A drive in the country has Us per il. The parade of sappy billboards is bound to affect your nervous sys- tern And there Is always a lunk head on the road, who will send you to the nearest hospital babbling that he had the right of way. Nothing can top a home-cooked meal. The cuisine in swanky spots is usually tangy, but a glance at the steep fees (or (ood is bound to give anyone not on the columnist "cuff" Indigestion. Locking paws with a cu tie-pie or patting her knees under a cafe table ta-ble Is a popular (orm of recreation. Yet the privacy of the home provides pro-vides the coziest atmosphere (or cu-pidldoes. cu-pidldoes. Besides, you can be arrested ar-rested (or playing Post Office in public. There is plenty of danger in night clubs. The air is usually fouL the music is brassy and the emcees' inept cavorting is invariably pitiful piti-ful Making goo-goo eyes at too doll across the room, is more perilous than smoking hop. She might have a boy-Mend who packs a wallop like Joe Louis. Or what is worse she might know a good lawyer. Traveling has many advantages hut, ,tha ..nrmmJtaPltWtmMJ&to!, pelling as it appears In travelogues. All you are certain to acquire while romping around the globe is an acute case of homesickness. Strolling m the street isn't sH It's cracked up to be. Mendicants clutter clut-ter every block, snd you risk running run-ning Into bores you're trying to duck. Then there art the sadistic motorists motor-ists who have declared war on every ev-ery pedestrian. . The pollticos have tipped their mitt for 1946. . . . It's going to bo reckless racism pitting the Poles versus the Russians the Irish versus ver-sus the British, etcetera. . . . Cutting Cut-ting up Europe's quarrels to fsn up ballots is what too many office-seekers office-seekers try to peddle as "Amer icanism." As the lady in "State of the Union" observes: "I thought the Poles voted in Poland I " Faces In the Dim out: Judge Ferdinand Fer-dinand Pecora, Bernard GlmbeL John Gunther and reporters trying to decipher the Mayor's closing proclamation-4o-Sharman Billings ley at the Stork Club. "AH I know," said the famed host, "Is that this hi the first time I over got bit by aa atomic bomb!" . . . Keen an Wynn, Just in from Movietown, getting caught In a 59th St spof s free-for-all. . . . Jane Wyman and her groom, Ronald Reagan, impressing local yocals with their pleasantries. . . . John Steinbeck, the book-writer, trying out his Spanish on the Havana-Madrid crowd. . . . Lovely Alexis Smith elbowing her way through the Radio City slgnatour-ists. slgnatour-ists. . . . The Joe Cot tens at the Carnival a gay spot . .. . Augustin Ducan, who attracted sugsry notices no-tices for his performance as the blind parent in "Lute Song." He is blind. Sallies la Our Alley: Peter Donald Don-ald (he was among the recent White House entertainers) told it at the Singapore last night Margaret O'Brien, the moppet asked the President: "Was the White House like this when America was bornT" . . "No," said the President "In those days they didn't bavo rich young ladies such ss you to ply taxes." ... At Sardl's, Mrs. John Wildberg remarked: "Money is worthless today." . . "Unless, ' said her producer groom, "you hsvo none." . . . Buddy Lester says that with the shirt shortage It is amazing amaz-ing how many people are still willing will-ing to risk losing theirs in Wall St Manhattan Murals: The swan la Central Park, which accepts food only from males refuses to como near the gals. . . . The lingerie shop on 5th, which calls its very daring dar-ing negligees: "lndlscreatlons." . . . The Lincoln, the only hotel in town that plays Negro orchestras. . . . The Embassy's powder room attendant at-tendant who owns a 24-room mansion man-sion uptown. The Funnies: Lincoln was resting rest-ing in a hotel lobby after a campaign speech when some of the villagers gathered there. One remarked: M. Lincoln, your speech was good, but there were some points quite beyond my reach." . . . Abe chuckled: "I'm sorry for you; I once had a dog that had the same trouble with fleas!" Quotation Marksmanship: E. Howe: Make a woman mad and she is no more polite than a man. . . . Vincent Sheean: Churchill's personality is like an army With banners; your first impulse Is to get out of its way. . . . M. B. Gree-bie: Gree-bie: Beautiful young people are accidents ac-cidents of nature. But beautiful old people are works of art . . .. N. Coward: Cow-ard: It's surprising bew many are shocked by honesty and so few by deceit . . . Alf D. Runyoo: The nearest thing to perpetual motion is mother with a ahMr""""'""' |