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Show 'irect mail shows profit jusinsss devote more resources to mailing !nd advertising budgets, avoids Internet i'ORiEM: Utah fAPV : Aftftr ndvftrtisino camnaions are. smv. '. Ii I - : ,x , -o r o , -r- tAonths of economic uncertainty, radic and not as consistent as Hailing list provider American - direct-mail , advertising," fime .Services- says it . saw its f Grammer-Williams said. " You poest revenue ornwth this venf . ran' see the rvhvsi'ralitv rf . ihe LiJ July1. ; r ' ' , r ' mail flyer or the mail order cata- 1 1 More ; -companies 1 are now log. But on ' the Internet, Web v ostartirig to devote resources to ; sites can be put up in a split sec- iitn - uiamug auu uuvcrusing onu unu yoa.van i ueccrininc me Sjudgets as anxiety over the war. credibility or legitimacy of the Jtth Iraq subsides and the U.S.-. business based on what you see $$)riaaiy shows signs of recov-; ; on the Web site. : -fly, ' , ., , - - "We avoided that avenue of WhUe the mailing list industry advertising because we weren't M$f?red in recent years as com- . ; experts in it. I've seen companies Srfnies; slashed their advertising jtry to offer a lot of services in jjagets, jrem-oasea , American i, areas, they don x really .under-Jamej! .under-Jamej! which mana'ge. and leases wstand, and fail," she said. iiliiig lists, said itl achieved 15 " . "If we had encouraged our 'drcent' Krowth so far this vear customers to trv Internet and e- Jtnd p. 20 percent to 30 percent mail marketing, and that avenue, growth in 2002 partly because it didnt work out, it could have Voided the path taken by bigger ' impacted our long-term.relation- tiirpuing list firms: investing in ships with them. hternet and e-mail marketing. j-" A lot of big firms had invest-4 invest-4 a lot of money in data housing nd software for e-mail marketing market-ing .because they thought that was the. next revolutionary step in marketing lists, said American' Name founder and president, Jill rammer-Williams. -l-"But they didnt generate the revenue they thought they'd get because spam was a big problem,"- ' oj 'Advertising surveys show e-mail e-mail marketing isnt as effective as direct-mail marketing because of prevailing skepticism over the Credibility of ; e-mails and.' because many recipients of e-rflail e-rflail spam dont even open them for fear of viruses, she said. '""It's all in the psychology of the e-mail. (Ad surveys) show that public responses to e-mail American Name is also an indirect beneficiary of anti-telemarketing legislation. " ' Starting next month, telemarketers telemar-keters will have to check the gov- ' ernment's, "Do-Not-Call" list every three months to see who doesn't want to be called. Those who call listed people could be i fined up to $11,000 for each violation.- ' " " The Federal Trade Commission said more than 30 million Americans have signed up for the government's "Do-Not-Call" list, a free registry for blocking unsolicited telephone sales pitches. . Telemarketers have challenged chal-lenged the list in court, saying the registry, will cost them $50 billion in business and cause the loss of 2 million jobs. Being a nationally-accredited mailing list company helps American Name to build credibility, credi-bility, among its top clients, , which include media conglomerate conglomer-ate AOL Time Warner Inc. and financial services giant Capital One. . "There are lots of fly-by-nights in our industry. Being nationally accredited is crucial to our reputation. That means we adhere to certain guidelines ' under the Direct v Marketing Association and fhe Better Business Bureau," Grammer-Williams Grammer-Williams said. She recently was named chairwoman chair-woman of the board of directors of the Better Business Bureau of Utah. "Mailing lists are heavily protected. pro-tected. Being a nationally-accredited nationally-accredited list provider means we agree not to misuse the information. infor-mation. There . are some list providers that use the list multiple multi-ple times without telling the . owner of the list or their customers.. cus-tomers.. And there are companies compa-nies involved in providing personal per-sonal information, for example credit card numbers, birth dates, number of children, social security secu-rity and driver's license information. informa-tion. We don't specialize in providing pro-viding that type of information," she said. ' Meanwhile, , Grammer-Williams Grammer-Williams said the mailing list industry is recovering from the fallout of the 911 attacks and the anthrax scare, which she said created a "short-term panic" in her industry. "It was more of an inconvenience inconven-ience than anything else. We had to have a major positive public relations campaign to assure our clients that the anthrax attacks would be over soon and they should not stop doing direct mail," she said. New service extended to Hispanics SALT LAKE CITY (AP) With billions of dollars in purchasing-power and a growing presence in ' Utah, Latinos are making strong strides. , ": But only about half are affiliated affili-ated with a financial institution, and the Utah League of Credit Unions wants to change that. The league, in conjunction with the Mexican consulate, Univision Spanish-language tele vision and the Governor's Office $2.5 billion in Salt Lake County alone," Sandoval said. "I tell the credit unions that if that doesn't get your attention, nothing will." v About 250,000 people in Utah are HispanicLatino, Sandoval estimates. About 65 percent of them are underserved or not served by a financial institution. Instead, too many end up at payday pay-day loan companies or other high-interest money-lending institutions. "They wont be deported or investigated," he said. "We dont share that information voluntary ly. If by any chance the person is in legal problems, someone can inquire of us. But the idea is that we dont just give that information informa-tion away." At Jordan Credit Union, the percentage of Spanish-speaking members has more than doubled in the last two years, from about 4 cercent to around 10 percent SraisTfTIc-i 7Jpder ,Economico," Van , out- address that? providing informal That -Utah's; Latiho opula-feach opula-feach program aimed at Utah's tion about establishing credit, tion is growing is an undeniable Spanish-speaking population. . The program, so named to promote economic empowerment, empower-ment, began this week in Ogden and will kick off next week in Salt Lake County, according to ULCU community outreach director Santiago Sandoval. So far, 11 credit unions have signed on, from St. George to Weber County. ' . Poder Economico was funded through a $78,500 grant from the U:S.' Treasury Department for an lfy-month financial education project. The purpose, Sandoval said; is twofold: to capitalize on an untapped market and to reach out to an underserved community.'; communi-ty.'; ' ' '. "Univision, the television sta-.' tjbn, did a study in which they found that the average income fr a Hispanic family in Salt Lajce County is almost $53,000.: Tiey have an economic base of ransient s SALT LAKE CITY (AP) A second man sought in Friday night's fatal stabbing of a fellow transient in downtown Salt Lake City has been arrested, police said. Raymond Manning, 44, was located just after midnight Sunday in the Ogden area by officers offi-cers from Adult Probation and Parole. "AP&P knew where he was," .maintaining savings and checking check-ing accounts, and obtaining loans. Not surprisingly, it also extends an invitation to participate partici-pate in local credit unions. Lehi Rodriguez is a loan officer offi-cer at Jordan Credit Union, which operates four branches in the southern Salt Lake Valley. He is. a native of Mexico, and now leads Jordan's Poder Economico program. It had its first meeting this week, attended by 23 people. Rodriguez said many attendees atten-dees asked about the "dangers" of becoming a member or applying apply-ing for a loan at a credit union. What if they didnt have a Social Security number? Would they be turned over to the Bureau of Citizenship and Immigration Services or deported? V The answer to the latter ques- ; tion, Rodriguez said, is no. reality,; said Sandoval, and it behooves credit unions to. be among the first to reach out. Jordan plans to offer monthly meetings, Rodriguez said. There are six "modules" of information in the program, but no concrete schedules. Credit unions may 'meet more or less frequently than Jordan. Debbie Matz, a board member mem-ber of the National Credit Union Administration, said it isnt just good business to embrace the Spanish-speaking community. It's a part of the credit union mandate. - . ' "The" Hispanic community is large in number, and many dont have a financial institution," Matz said. "But it's1 also good public policy. pol-icy. Credit unions should be serving serv-ing people of modest means. We should be reaching out to the underserved." i arrested in fetal stabbing Salt Lake City Police Detective Dwayne Baird said. "He goes between Salt Lake, Ogden and Ft. Duchesne." Manning was booked into the. Salt Lake County Jail for investigation investi-gation of the death of Sammy ; Montgomery, 40, who was stabbed in the chest. Mark Raymond Lucero, 37, was picked up Saturday night on a tip from another transient, Baird said. Lucero, who has been convicted numerous times of public intpxi-, intpxi-, cation and trespassing, was booked on unrelated misdemeanor misde-meanor warrants. ' Police Lt. 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