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Show Page A6 Thursday, June 10, 1982 The Newspaper Mountain Trail Elides Steak Rides Overnight Trips 10 minutes from Park City In The Wasatch National Forest PIUTE CRSfiK OUTrXTTEHS XWC. Barb and Arch Arnold Phone 783-4317 Kamas, Utah 84036 Write or call for free brochure and reservations I STATE FARM I I I 1 INSURANCE J For insurance call Max 0. Vierig 1700 Park Avenue Mt. Air Mall 649-9161 STATE FARM INSURANCE COMPANIES HOME OFFICES: BLOOMINGTON, ILLINOIS ' ' ' ' - "" 1 ' . ,. J -. m J I ' ,. ". , f I r jf V , f J :i; fJ A. - ! I 'r -wmin r A j i MMjSy i o j VV a;? Glen Stegmeyer, KPCW's operations director, at the controls. KPCW studies ways to keep locals loyal For the past two years, KPCW, Park City's community-owned radio station, has pretty much had its own way on the FM side of the dial. With the exception of "Beautiful music" station KSFI, Community Wireless has had the only strong FM signal in Summit County. But the approval of Quarry Mountain as a translator site promises to change all that. Several Salt Lake City stations, sta-tions, including KUER (from the University of Utah), KALL KISN and KSOP have been granted licenses to beam their signals via Quarry Quar-ry Mountain into Park City. An application also has been filed for a commercial AM station serving the Park City area. The honeymoon is coming to an end. This comes as no surprise to Blair Fuelner, KPCW's founder and station manager. mana-ger. He's been watching these developments for as long as KPCW has been on the air. And, as you might expect, he's not ready to concede the local airwaves to these commercial intruders. intru-ders. Starting about six months ago, Fuelner and the station's sta-tion's board of directors began to formulate a three-year three-year plan for the growth of the station. That plan, now 43 pages long and in its fourth revision, spells out KPCW's strategy for retaining the loyalty of the local audience. Fuelner points out that many community radio stations sta-tions reach a plateau after a certain time on the air, largely because of the steady turnover in volunteer staffers staf-fers and the lack of consistent consis-tent management. "We can't afford that, given the kind of competition we'll be facing in the next few years." Recognizing that KPCW will not be able to match the variety of music offered by the battery of Salt Lake station, Fuelner and the board asked themselves what unique service the station could provide that residents would support. Window Washing Carpet Steam Cleaning Shangri-La Enterprises Park City, Utah Commercial and Residential Call now for free estimates. Bob, 649-6887. Exterior Maintenance: Mow, trim, edge, haul. Fertilizing, gardening, minor landscaping. 111 - -JS&;5V.'! - HORSEBm: HIDING AT THE JEREMY RANCH 1982 Prices Hourly Rate: Half-day Rate: Hay Rides (Weekends only): Twilight Ride: (7:00 to 10:00 p.m.) Group and Family Discounts Available Call 649-2085 or 531-9007 between 7:00a.m. and 9:00p.m. to make reservations. Reservations should be made at least one day in advance. The Twilight Ride is by reservation only, and is available on selected nights. A deposit of $5.00 per person must be paid at least one day in advance. $6.00 $15.00 $2.00 per person $20.00 per person (includes barbeque dinner) Located off Interstate 80, 10 minutes from Park City Their conclusion: local news, information and sports. "A commercial competitor competi-tor cannot afford to cover news the way we cover news," Fuelner argues. As local listeners are aware, Fuelner already places a high priority on local news, especially during the morning hours. However, How-ever, he sees a need for the station to improve its coverage cover-age of specific areas such as sports, school news, business and opinion. He hopes to devise a format modeled after the Spectrum series on CBS radio, which runs regular three-minute guest opinions using a cadre of regular contributors. "The idea is to do it with wit. That's what makes Spectrum so interesting ... And it must be well thought out. It can't be slop shots, none of these Madame Dictator Dicta-tor letters." The plan also recommends that the station add a talk show between 10 and 11 a.m. on weekdays, moving the classical programming back an hour. In spite of an increased emphasis on news and information, infor-mation, Fuelner stressed that he is not writing off the music audience. "We're not going to be an all-news station. We never will be. Music is always going to be at least 60 percent of our programming. program-ming. Maybe 70 percent." However, he believes that the station should steer away from the type of music which might alienate the news audience, particularly during dur-ing the morning and "afternoon "after-noon drive" hours. In an effort to upgrade the quality of the programming and improve the coverage to outlying areas, Fuelner is calling for other changes at the station: He believes that the station should eventually adopt the announcer engineer engi-neer system, using volunteer announcers and paid part-time part-time engineers working as a team. He is proposing that studios be built in Coalville and Heber during the next two years, linked to the main studios via the repeater on Lewis Peak. At certain times of the day, these local studios could broadcast their own programming, pro-gramming, tailored to their own audiences, using the facilities on Lewis Peak as transmitters. "What this would mean is that, some hours of the day, each of these towns would, in effect, have its own radio station doing programming from its community," Fuelner Fuel-ner explains in the three-year three-year plan. The station also plans to install a new transmitter on Quarry Mountain during the next few months, dramatically dramati-cally improving reception in borderline areas such as Prospector Square and Sum mit Park. In its first full year of operation (July '80 to June '81), KPCW's budget was about $52,000. Fuelner estimates esti-mates that figure will rise during the station's second year to about $70,000 or $80,000. The total cost of the plan for the next three years, he says, would be about $500,000. He recognizes that much of that total would have to come from local fundraising efforts. However, he points out that, with five paid staff members and a budget of about $100,000 a year, the station can apply for funding through the Corporation for Public Broadcasting. These federal funds, about $25,000 a year, would cover much of the station's planned capital improvements. "KPCW has come a long way from a 'hip' station with no budget, no staff, and no clear perception of its purpose pur-pose or future," Fuelner's proposal concludes. "Our task over the: next three years is to keep focus and momentum." New staff members During the past few weeks, KPCW has added add-ed several new people to its staff. They include: Steve Phillips, development devel-opment director and public relations specialist. special-ist. Phillips has a background back-ground in sales, worked in public relations for the state Division of Wildlife Resources, and was a volunteer on KRCL, Salt Lake City's community station. Vicki Decker, business busi-ness manager and public pub-lic service director. Decker, who worked as an accountant for the U.S. Ski Team, has been a volunteer disc jockey at the station for about a year, and now fills the morning (6 to 10 a.m.) slot recently vacated by Dan Wilcox. Glen Stegmeyer, operations op-erations director (in charge of volunteers). Stegmeyer, a draftsman at Alliance Engineering, Engineer-ing, has been a volunteer volun-teer about a year. Pat Smith, newscaster. newscas-ter. Smith, who has been a resident of the Park City area for about 10 years, is known locally for her interest in historic histor-ic preservation. . ... i I -! "... v 4x., I " f if5 Eighth grader of the year Holly Allred has been named Eighth Grader of the Year, an honor presented to the best all-around student each year at Carl Winters Middle School. The selection is made by the entire middle school staff, based on academic performance, extracurricular extra-curricular activities contributions to the school and ability to get along with others. Holly will be on the cheerleading squad when she enters Park City High School in the fall. |