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Show 111 PROVO (UTAH) DAILY HERALD, TUESDAY, JUNE 13, 1939 PAGE THREE Widely, Used Textbook Gives. Distorted View Of Retail Advertising' A textbook used in .4,200 school systems gives students a misleading mis-leading picture of business and teaches that advertising is detrimental det-rimental to I the Interest t of consumers, con-sumers, it was revealed today in a. jcritlcal . review J published by the' 'Advertising Federation ; of America. H Entitled "Does Advertising Harm or Benefit Consumers?" the, federation's publication presents pre-sents an analysis of, a chapter, on advertising included in the widely wide-ly used textbook, . "Introduction to Problems Of. American Culture," Cul-ture," by Professor Harold Rugg of l Teachers college, ; , Columbia university. - The criticism was written ty Alfred T. Falk, director di-rector of the Bureau of Research and Education of the A, F, A.r and ' will be discussed at -' the Advertising clubx conference to be held June 2t as : part of the federation's 35th annual conven-. 1 .Y .... - M nun in jiiw ,uiiv, . , Taken Exception ' The Advertising Federation takes exception to Rugg's treatment treat-ment of advertising and business, nsqrtinp- that' the author makes t. It appear, that advertising today fs mostly dishonest, ana mat a la an economic waste causing prices, to rise continually-higher and higher. The review charges that the matter , is unfairly presented pre-sented "through cumulative im plications. : unrepresentative ex amples, and leading questions." t whii. mi.in th nmnrlstv nf While denying the, propriety of x propaganda in ? the' school room, v the review, concedes as to Rugg's rights as a rl vate individual, "In this democratic country, everyone every-one has the right to express his private views abou business, advertising, ad-vertising, . politics, . religion, or any other subject, and U is perfectly per-fectly proper f or an individual to write 2 books and. disseminate propaganda to Influence .public thinking iand, promote his particular par-ticular point of view." Schools, however, are the property prop-erty of the . people, and "the democratic principle of academic freedom does not confer upon individual educators the personal privilege or the moral . right to use the school room for the propagation pro-pagation of their pet prejudices or social theories." When parents :. send their children to school, they have a right to expect unbiased un-biased education and truthful teaching, the federation asserts, and It is . the responsibility of school authorities to see that! they get it. The textbook author -is quoted. ""aa categoricajily telling students that advertising raises prices and increases the cost of doing tusi-ftess, tusi-ftess, and is accused of Ignoring all evidence to the contrary; He offers no logic or evidence to support his assumption, says the review. ' ' - N Lowers Selling Cost ,1 Explaining, that "the experience experi-ence of the firms that spend money for advertising is that advertising lowers their cost of selling," and also that "the savings sav-ings of mass-production methods are possible to industry largely because v advertising ' makes mass selling. . possible, the federation pubHcatitffTadds hat competition tf w pet fectad ir-covd!t!onuc maintain comfortable balance between temperature mnd. Humidity at all time, regard-Icit regard-Icit of weather condition. ' . v Only 28 reetful reclining aeat la the Ciiner in epare usually devoted to 3 7 scat. More room per person, more comfort, more leisure. . . ..v . SURUNOTON TBAILWATS TRAVEl AND TOUR SUBIAU ' I Uept 547 W. Jackaon Blvd.. Chicago, XU. . I Plcate send vat Vscatioo Literaturs oa a trip to...'..,a ! ; ..;;.....;.A...... I ' ' " v ' t, ' 1 ' " ' 1 m , . ! r I Name.. , Xddreas..., ........ ........................ . Town ' Stat ' forces manufacturers , eventually to pass the savings on to"- customers." cus-tomers." Thus the use of adver tising actually serves to bring -j about a lower scale of prices, j Rugg's characterization of advertising, ad-vertising, . says the review, Is such - as to give students the impression that today's advertising advertis-ing is mostly" dishonest. . His presentation creates . mistrust of advertised products, both as to quality aijd as to price-. -f The textbook even goes so far as to narrate an episode ' in which a popular advertised brand of oil 3 proved to be corrosive, although al-though the ; episode never really occurred, according to the book In which it was i oiginally related. re-lated. He falls to mention . that the episode was offered as a hypothetical case by . its original authors. v' y . y, " ; ' : 0 P. E D 1 j Timpanogos Ward ? Sharon Ward ! MRS. MERRILL CXIANDALX. I Reporter Phone 026-K-3 ! m. ''. 7 V." " ' . -! : Mrs. Sarah Calder of Salt Lake City, a former resident of Sharon ward, celebrated her 80th birthday birth-day anniversary at her home Sunday. All of her family and most of her grandchildren were MiIS her lor dinner and-a pleasant fif teinoon of artel a 1 chat. Thnsp afternoon of social chat. Those mho went from Orem were, Mr. E. H. Calder and three children, Mr. and "Mrs. jack Calder, Miss Clementina Calder and Jackie Calder- Mr. and Mrs. I,. "A. Salisbury Salis-bury and sons, Jay and Kieth, Mr. and Mrs. Marvin Meldrum tjfo dtheir daughter, Carol Jean, who was the only great grandchild grand-child present. Mr. and Mrs. Har-qld Har-qld Calder and daughter Darlene, of Provo, were also s present. A large number of friends called during the afternoon to offer their good wishes. ,: Among those who attended the L. D. S. Temple excursion in Salt Lake City Friday were from Timpanogos, Timp-anogos, Mrs, Lucy Rasmussen, Mrs. Elizabeth Draper, Mrs. Oris-sa Oris-sa J. Rowley, Mrs. Mae Adams, Mrs. Amelia Latta, Mrs. Louise Palmer, Mrs. Alice Gurr and Mrs. Charles O. Keeler and Mrs. Andrea Watkins and from Sharon, Mr. and MrsL Hancock, Mr. and Mrs George SidWU. Mrs. Stella Duf fin, Mrs. Alice Wilkinson; Mrs. Miriam- Bradshaw, Mrs. Verne ' Maycock and family, Mr. and Mrs. Litchfield, Mrs. , EleanoreL. Bishop ito pulspn land. Joseph . Booth, and Mrs. Fern Laudie. j Miss Luciie Farley, Frampton Mrs. Alice Gurr of Richfield is visiting with -Mrs. Lucy Rasmussen. Ras-mussen. , Dr. Speery of the B. Y. U. was the speaker for the Sunday evening eve-ning services in 'Timpanogos ward. Musical numbers were u furnished by the Pleasant View male chorus with Sterling Cluff directing. Among the M. I. A- and Primary Prim-ary workers who attended the annual an-nual convention in Salt Lake City Friday "and Saturday were from Timpanogos, Mrs. Lorna Maycock, Mrs. Winnie Graff, Mrjs. Orvil De Lange, Mrs. Cynthia De Lahge, Mrs. Nina Booth, Mrs. Olive Burningham, Mrs. Fae Kitchen NOW IN SERVICE The most luxurious highway travel In history his-tory awaits you aboard, the DieseLSner the first fleet of Diesel-powered buses in transcontinental service. Nothing has been overlooked In their design; construction and appointments to make them the finest in highway transportation and to provide maximum comfort, convenience and safety for bus travelersT Plan your vacation this summer to ride the DieseLinert r- ar no extra coat. Fast through schedules over short scenic routes ; between Salt Lake City, San Francisco, Los Angeles and Chicago. Go one route return another-stopover wherever you wish. See agent for special literature and low fares to other points or mail coupon below. ' ' AMk tor BURLINGTON Servca , .N -LOW ROU1SID TRIP FARES SAN rRANCISCO FAIR. . i .$ 19.65 NEW YORK FAIR..... 4. C0.75 BOTH FAIRS (Sm ttmim ti Mrs Tat) 69.95 LOSANGCLCS JifJs 1 OMAHA..;,,,,,,(, j ;,..., 30.89 - CHICAGO. ............. .rrr . . . Ask agent about CIRCLE TOUR including . San Francisco Fair and Los Angeles. - " DURLiriGTOri TRAILWAYS DEPOT '95 W. Center St.L- , PhWe 1272 mi A BUGGY FULL i ' . , , , - . 1 - " ' t. . r- : ' , " - '. 1- 'i t, . I I '. V'- V V, . - Settling a transportation problem by py tting the nation's youngest quads in one buggy r Mrs. W. E. Badgett of Galveston, Tex gives Joyce, Jeraldine, Jeanette, and Joan their first ride on their fourth-month fourth-month anniversary. !Te babies, born Feb. 1, riqvt coq, laugh, raise themselves on their tummies, suck their thumbs. and MrSr-JLucy Poulson andfrom Sharon were, Mrs. Belva Wentz, Mr Kate Cordner, Mrs, Delia Tucker, Miss Naomi Park, Mrs. Lois Johnson and Miss Mae Belle Cook. - "The following people from Orem attended the annual reunion of the Bird family held at Balsam Park In Hobble Creek canyon Sunday, Mr. and Mrs. Edgar Booth and family, Mr. and Mrs, Lawrence Collins, Miss Ora Baum, and StanJ ley Farley attended M.I.A. dancing danc-ing party and dance demonstra tions atJSalt Air Friday .evening. Mrs. Maude Rowley accompan led her niece and nephew Mr. and I Mrs. Archie Mortenson of Fruit- land, New Mexico, to convention in Salt Lake Citv Sunday. Mrs. Mildred Burge, Miss Angie Brimhall and Miss Beth Crandall, Visited in Keatly, Park City and Salt Lake City Sunday. They were guests of Mr. and Mrs. Ed Crutch-field Crutch-field , of Salt Like at ; Sunday night supper. Mr. and Mrs. Walter Pyne took Mrs. Earl Mecham to Loa Tues day where she was called by the death of her grandson, Jack Allen, five year old son of Mr. and Mrs uwen Alien (Laraina . Mecham) who died of blood poisoning.. Fun eral services were held Wednes day. Those attending from Orem were Mr. and Mrs. Mecham, Mrs. LaVar Chesnut, Deana, Zeonia Merrill, Bertie Lou, Alene and Garn Mecham, Mrs. Julia C. Burr and Mr. Loyd Peacock. Elder Burton . Morgan, son of Mr. and Mrs. S. A. Carter of Sharon Shar-on ward returned home Sunday after, laboring for two years in the Texas mission of the L. D. S. Church. He was the speaker in the Sharon ward Sunday evening services, telling of , many Interest ing experiences In the mission- field.-.:.: . Miss Beth Park left Saturday 'or CheyennerWyoming, where she will visi with her uncle and Fotthe qualities that add zest and flavor j T"" . to everyday meals, you will like Schilling .Pepper. ; .t . ' " V ." ' j ; Schilling Chili Powder brings ybu the V J genuine flavor of Mexican cooking, so ) n ; v J ; greatly relished. , , v ' - . hf M Vy . Tlie delicate flavor and fragrance of , V : Schilling pure Vanilla makes desserts j delicious. It will not bake but nor 7 " : freeze out. , , . ' "yS 37 SPICES -19 EXTRACTS JS ' " v OF BABIES aunt, Mr. .and Mrs.. Jlay Park, and their family. Mrs. Delmar Olsen entertained at luncheon at her home in Provo Thursday " in compliment to the Misses Lilliart and Buple McCarthy Mc-Carthy of Los Angeles, who have been visiting with their parents, Mr. and Mrs. John McCarthy of Orem. Other guests were Mrs. Dick Wells, and Mrs, R. D. Wells, Miss .Lillian, returned to L63-Aa geles, where she is employed, Fri day. .... , .. ; Neho Kindercrarten Classes Announced ; SPANISH FORK Kindergarten Kindergar-ten teachers who will be employed by the Nebo school district during the summer months left Monday for Salt Lake City to" take a special course in Kindergarten training at the University of Utah. , Miss Eleanor' Matley, Primary supervisor, announces that kindergarten kinder-garten classes will commence June 26 in the following towns: Spring-ville, Spring-ville, at the Grant, Jefferson and Mapleton schools, Minerva Johnson John-son and Vonda Stewart, morning i and afternoon sessions; Spanish Fork and Salem: Rees, Central, Thurber and Salem schools, Martha Mar-tha Ashby and Zella Stone, teachers; teach-ers; Lake Shore and Benjamin, Lenore Sterling, teacherjPayson, peetetneet, Taylor, Santaquin and uosnen schools, iKathryn Betts, Clara Johnson and Lenora Schramm, teachers. The kinder garten course will be free to the public. The English Board of Educa tion expends two and one-half million dollars annually on phys ical training. V EVABD MRS. GEORGE F. WELL3 Reporter Phone 01kU-4 Mr. and Mrs. Claude M- Stone, Mrs. Sylvia Holda way, Mrs. Vetta Madsen, Mrs. Armanell Larsen, Mrs. Veada Whitely and Mrs. Ann Larsen, M.I.A. officers and teachers teach-ers attended general - conference in Salt Lake Friday, Saturday and Sunday. ... : Victor C. Anderson, Sharon stake . seminary instructor gave an interesting talk on "The Value of . Praise," at the Sunday, evening service., A reorganization of the Relief gociety was effected by Bishop Thorit C. ? Hebertson, President Vera Larsen and Coun-celors, Coun-celors, Mrs. Ellen- Holdaway and Mrs. Vilate Shumway were released releas-ed and Mrs. Alice Thacker. was cnosen president with Mrs. Ella Hebertson and Mrs. Ruth Stone as counselors, Mrs. Phyllis Anderson social . service class leader, Mrs. Alice Harding literary instructor, and Mrs. Ellen Hpldaway to give the , teachers topic.; Chorister W. K. Allen was in charge of the singing ; with . Mrs,' Helen Allen at the. organ. A girls' chorus sang, A ranyon party was, held Sunday Sun-day afternoon ; at the Swinging gate in - American Fork . canyon honoring Mrs. Nellie Bliss of Spokane, Spo-kane, Washington who is visiting here. ; Dinne was . served at p. .. m. to Mr. and Mrs., joy o. Clegg, Mr. and Mrs;, Hugh , J. Davis. Mr. and Mrs. fHarold, Bailey and Mrs. Nellie C." Bailey of Provo. Pro-vo. Mr, and Mrs. George F. Wells and sons Leland arid ', Lewis, and the Misses Fern and Faye Ross and honor guest. . Mr. and Mrs. Antone Bunker attended the Sharon stake temple excursion Friday in Salt: Lake. Mrs. Jennie Hamilton of Sugar City. Idaho r is visiting here 1 with her daughter, and son-in-law, Mr and Mrs. Taylor 'Allen . at their home. ' " - '- Mrs. Howard Anderson and two children have returned from a two weeks visit with her parents, Mr. and Mrs. ' Thomas Turner at Vancouver, British ; Columbia. While there she witnessed the parade given, in honor of King George and Queen Elizabeth . of England. S. H. Blake visited with his wife at- the Holy Cross hospital Sunday Sun-day in Salt Lake., Mrs. Blake has been, receiving medical treatment tlere for the past ten days .and expects to return' home this week. f Wednesday afternoon at 2 p. m. all Primary children are requested to be at the chapel grounds to fake part, in the activities outlined for the summer's work. . i Invitations are out announcing the forthcoming marriage of Miss Naomi Davis of Edgemont to Sheldon Warwood of Vineyard. The marriage will take place Fri- rday morning irt he ,alt -Lake temple. The reception will be held the same evening, in the Edgemont hall. The young couple will make their home here where he is employed. em-ployed. Ranger Transferred To Manti District After 24 years of service -on theNebo district of the Uinta national forest, Ranger A. P. Christiansen,! 'NephI, is ' being transferred to -the! Mariti forest. Ranger Christiansen has been instrumental in improving forest roads, trails, recreation . areas, fences and - range water developments develop-ments as well as initiating improved im-proved management of livestocl: on vthe summer- ranges. The new ranger in the Nebo district will be 'E. P. Cox, from the Manti forest, a ranger 23 years. " CLUB ORGANIZED The newly organized Gas Model Airplane club held its first-meeting Saturday at Philip Christen-sen's Christen-sen's home.. Members are Max Peterson, Edgar Robinson, Moon Muhiestein, Jay Robinson, , Bill Creer, Philip Christensen and Bob Sward. . . , The club will meet Tuesday at 7 p. m. at the same place. Anyone interested is invited to attend. Easy -fo Dtili3 1'Or DmprouQ : With Our Low Interest Monthly Payment Plan I LIBERAL APPRAISALS : and 7 Minimum ' Requirements together with our - Quick- and Complete LOAN SERVICE will assure you a New ' Home in record time. Make application and submit plans and sped- . ficationsNOW! FIRE INSURANCE BONDS AUTO INSURANCE I Oil eating flroocss:" nnnn Fcjlins Against Poland BlfRLIN, June 13 (ULE New friction intensified between Germany Ger-many and Poland today, and between be-tween Danzig, and Poland, as the result of week end incidents. . The fatal shooting , of Erwin Lubetzki by Polish border guards, and bitter anti-German articles published in Poland, combined to cause resentment here. .. Lubetzki, 22, was shot as he tried to cross the frontier into Germany without proper credentials. credent-ials. . It was at first said that a vigorous protest would be made to Poland at once, because Lubetzki Lu-betzki was reported to be a German Ger-man citizen. It was made known the ' shooting was regarded as a most serious incident and the gov-r ernment intended to demand punishment pun-ishment of the border guards responsible re-sponsible and indemnification of Lubetzki's relatives. . . . . ; . Later, however, i it was ' said there was some doubt . whether Lubetzki was of German or Polish nationality, though he . was ; of German Wood. Germany would be unable to make a protest if Lubetzki Lu-betzki definitely was identified as Polish, v. 5-Blade Mower I vtv. H' t k 1 It U hi it W ' Jl U ' fi0 .v; 50 Feet- 14-in.' cut ISelf sharpen ing blades! Eig 9- in. wheels. High shrub bar! Real value! ' Grass Catcher Fits' All Mowers 'up to incV :;.;67g Grass Shears Fulton :12ii.-inch t grass shears with f&A- inch blades of tern- Ert pered steel ... 1i9 Ladder n y A. atuidy ;nliv farcad ladder. - built for aftr . . end. lonvr cfl. factorr rrlc. ConsplaU with pail ahallL 4 -"Hr. Enamol Ba9. 1.10 - E-finlili year kltchtn, both, room ot odd furnitur with 4 Hour Eaamtl. Pricwl for thrUl-Ixxq thrUl-Ixxq SGrriBf now. LINSEEDx OIL Raw gal. $1.09 Boiled". . . ... .gal. $1.12 Turpentine . . . gal.- 79c In your' container Worth 1.S0 Suvvr Smkl Quick - drylnij, durabl 4-Hour 1tothU1i o! th Cnast . quality. A znarreloua- alua at this low prica. . STORE HOURS: Week 1 M'J V i a i VfeaWaWavaeiv t : . - t :. .. ; -, In the News ; By UNITED PRESS v Capt. John Smuts, 66, third husband hus-band of the late May Yohe, one time stage favorite and owner. of the Hope diamond, died of a heart attack in Boston. Lewis E. Lawes. 55, warden of New York's Sing Sing prison, and Elsie - Chlsholm, 25 were married at 'Arlington, Va., April 19, they revealed Sunday. Alf Landon,- 193S GOP presidential presi-dential : candidates, advocated a "'liberal Republican party of 1940," and warned that the advancement of - a "too conservative program' in the wake of a Republican victory next Ver would be dangerous. ,. Chairman Robert L. - Doughton, D..-N. C. of the. house ways and j means committee, said the admin-, istration's ? proposed", changes ' In the social security act will save AAA AAA AAA taxes and provide additional benefits bene-fits of $1,750,000,000 to the aged and dependents.- - - - Pope Pius XII blessed Generalissimo Generalis-simo Francisco Franco's Catholic Sgain when he received 3,200 visit onr? - 3 ;d2 .Thick, 5-8-in. 2 Only 2 .-.$2 Screen Doors 1.89 1 : !p Fitted with Pro C Tex 16 - mesh, t galvanized wire : screen. 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At Memphis, Tenn., the mother of Richard Halliburton, author-ai-venturer, gave up her son for dea J. t Film Actor Henry Fonda, who was taken to a Cristobal, C. 2., hospital Saturday suffering from high fever, left by plane for Central Cen-tral America. , j The Rev. Charles 12. Coughlin said he believed the visit c! King George and Queen Elizabeth to the United States was intend e -I to win support of the European democracies' anti-Hitler front. Gen. John J. Pershing went for an auto ride today, after bein forced by poor health to remain secluded In his Paris apartment since his arrival from the United States Wednesday. BABY CHICKS TODAY ,0. 8. Approved Baby Chicks! . - - v WMte I-sbortw. R. I. Reda. Hnmlilrf. f rHtarU amlrt cTeTnmr antl tttalf aaprtla-lon aaprtla-lon for jonr prtt(oit. Ctilk (r.todrnt, frrrr and etc. AJa uperlr tor hey poult a. RAM SHAW ILTCIIEUY 305 S. 7th East - Ph. 61S-W Guaranteed , 3-YEAR HOSE Thick, Tough Corrugated Cover. 48 Cotton Cord Reinforcement .... 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