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Show COSMETIC ENHANCEMENTS THROUGH HOMEOPATHY, A-8 OL' MINER CAR WASH NOW A FULL AUTO CENTER, A-9 Park Record. 20-23, 2010 Editor: Andrew Kirk business@parkrtrcord.com 435.649.9014 ex.104 Ski Utah: season off to a great start SUMMIT COUNTY BEEF * KICK OFF ON SATURDAY On Nov. 20 at The Market on Snow Creek Dr. the Summit County Food , .Coalition invites the public to join them |12 to 2 p.m. in celebrating the return of •Summit County-raised beef t o the grocery store. Hamburgers made from grass-fed beef will be available, as will live music and entertainment from the . local group Hired Guns. (^GINGERBREAD WiZARDING £;ON DISPLAY AT SILVER LAKE ' *Stein Eriksen Lodge displays a giant gingerbread edifice every November and December to celebrate the holidays. This year, executive pastry chef Ann j» Giles Sweisford has created a fantastical scene representing Hogwarts, the scene of the Harry Potter stories. It is on display in the Main Lodge next t o a 32-foot " grand tree and features more than 400 pounds of gingerbread, SO pounds of icing and 150 hours of creation time by the chef and her team, ZERONA NOW OFFERED AT MOUNTAIN FAMILY HEALTH Brian Rush and Julie Dolan's Mountain Family Health located at Jeremy Ranch is now offering ZERONA, a non-invasive, low-level laser treatment used to slim body fat. According to a press release, it is applied externally without the dangers associated with surgery or other non-invasive devices which rely on heating the tissue. CLARIFICATION: TOP SALES A Business Brief published Nov. 13 gave misleading information about 3rd Quarter real estate successes. Keller Williams topped the Park City area in unit sales. Prudential topped the Park Crty area in gross dollar volume. Public invited to vote on cable television ads promoting Utah's snow By ANDREW KIRK of the Record Staff Utah's resorts are conducting half .a billion dollars worth of improvements this fall - "easily the biggest since the Olympics," said Ski Utah president Nathan Rafferty at the marketing group's winter kick-off at the state capitol Wednesday. "You're not seeing that in other ski states," he said. Most of that money has been spent in Park City at Canyons Resort and Montage Deer Valley, he added. . Every fall Ski Utah holds a 1 media event to show off its new winter ad campaign. This year, three ads debuted, but only two will air on multiple cable stations for three weeks starting Jan. 2. Ski Utah is asking the public to vote on their two favorites at www.skiutah.com. The theme of the ads is a continuation of the "snowflake" campaign with actors portraying flakes excited to be among Utah's "Greatest Snow on Earth." Rafferty said he's optimistic about the effect the ads will have. Utah's resorts experienced a record number of skier days last season, which was the fourth best ever. It was also within a hair of the second and third best ever, he added. So far, the ski the snowboarding season is off to a strong start. With a handful of resorts already open COURTESY OF UTAH OFFICE OF TOURISM One of the three ads the public is invited to vote on features two snowf lakes sharing their excitement to learn they'll be falling on a Utah resort - until they realize they're failing into a resort hot tub. j and 80 inches of snow in the ness," he added. mountains, photos from local Approximately 110,000 jobs in resorts have aired on national Utah come from travel and cable television this week, he said. tourism, estimated Lt. Governor The majority of last season's Greg Bell at the press conference. snowfall fell in March and April. That's equal to 9.3 percent of all That's great for locals and statis- non-farm employment. tics, but early snowfall is what gets The three television ads made destination skiers excited and for this season emphasize the booking trips. number of Utah resorts within 30 With reservation windows minutes of the Salt Lake City expected to be shorter than ever International Airport, the size of this year, a strong start is more Utah's resorts and the quality of snow. important, he said. And a strong ski and snowLeigh von der Esch, director of boarding season is important to the Utah Office of Tourism, said Utah, Rafferty emphasized. The cooperative marketing - like that sport brings $1.13 billion into the done by the airport in conjunction state. with the Park City Chamber/ "We hide up in the mountains Bureau to emphasize accessibility, sometimes but this is big busi- allows Utah's communities to maximize their advertising. * A large portion of the funding from the legislature is used in cooperative marketing that has resulted in a total of $20 million spent across the state in matching advertising dollars to reach out-ofstate visitors year-round, she said.. We hide up in the mountains sometimes, but this is big business." Nathan Rafferty Prc\i<knl "f Ski Utah it*.:- F I N E D I N I N G Thanksgiving Brunch on November 25, 2010 10:00am to 4:00pm t Roasted turkey fresh sage gravy and cranberry sauce Bone in ham with dried fruit brandy jus Herb and Dijon crusted prime rib with horseradish sauce Fresh baked rolls l Roasted pumpkin and apple soup Brown sugar glazed yams and sweet potatoes . . .. 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