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Show NUTRIEX GIVES THE BODY PROPER NUTRITION, A-8 NEW HEAD OF ECONOMIC DEVELOPMENT IN HEBER, A-9 Chamber/Bureau wins top dollars Editor: Andrew Kirk business@parkrecord.com 435.649.9014 ex.104 > - - v. Office of Tourism DWELLTEK TO OVERSEE ENERGY STAR PROGRAM According to a press release, the state of Utah in July contracted with Park Citybased DweliTek to administer the new Home Performance with Energy Star Program - an incentive program through federal and state tax credits and rebates to do energy efficient improvements on properties. The first audit for the first home in Park City to participate in the program will begin Sept. 9. Call DwellTek at 435-604-0508. WHOLE FOODS TO HOST LOCAL VENDORS FAIR On Sept. 11, Whole Foods Market at Kimball Junction will host a Local Farmer and Food Artisan Road Tour from 11 a.m. to 3 p.m. Local vendors will be sampling their products for all to taste. There will also be live music, face painting, a grilled lunch and more. Inspired by the success of the Whole Planet Foundation, $10 million has been allocated to help local producers through low-interest loans. RED LEDGES HIRES DMB REALTY NETWORK Red Ledges, a private golf community in Heber, recently announced it has retained DMB Realty Network to expand its sales and marketing efforts. The company focuses on marketing lifestyle-based residential real estate in leisure destinations across the western United States and Mexico. It will provide sales strategies, marketing tactics and complete brokerage services to Red Ledges, according to a press release. The DMB Realty Network team has marketed and sold more than $3 billion in high-end real estate. money to attract more destination visitors By ANDREW KIRK of the Record Staff Money from the Utah Tourism Board is making it possible for Park City to advertise itself in both Los Angeles and New York City this winter. The two markets have consistently been No. 1 and No. 2 for destination skiers in Park City, said Park City Chamber/Bureau president and CEO Bill Malone. Furthermore, research suggests skiers from the two cities may also be the town s biggest spenders. Never before has the Chamber/Bureau been able to advertise in both cities in the same season, he said. The money is allocated by the Utah Board of Tourism Development headed by Hans Fuegi. The money is given by the Utah Legislature to be used for marketing Utah outside of the slate. To qualify, an entity must form partnerships and commit joint money to marketing. Then the board can match it. explained Office of Tourism managing director Leigh von der Esch. Only $1.4 million was available, but $1.8 million was applied for. Fuegi and others on the board used a point system for determining merit. The Park City Chamber/Bureau scored the highest number of points, prompting the board to grant it the maximum amount possible: $169,750. That is the same amount granted Ski Utah and more than the PARK RECORD FILE PHOTO Office of Tourism money recently awarded to three Park City entities will help advertise what our community offers to people in other states, like performances at the Eccles Center including Jack Hanna (left) who came in March. , amount to the Salt Lake Convention and Visitors Bureau. "This was about the best applications proving a return on investment," von der Esch explained. Money was awarded to those most likely to attract out-of-state visitors and who had the broadest partnerships for mutual benefit, she added. Malone said the money will help Park City reach the "right customers." There are many ways to spend the money for television advertising, but one would buy spots in San Diego as a bonus, he said. "This is good news and we're really excited," he said. Ski Utah will use its money on print and online advertising, said director of marketing Raelene Davis. "We don't have the luxury of duplicating efforts. Park City is doing television in its key markets. The Office of Tourism will do television on a national level. We come down to the next level and we do print and interactive. We try to tier it so we're not duplicating efforts," she said. The message for winter 2011 will focus on the "hows" and "whys" of skiing and snowboarding in Utah. "We'll push the Greatest Snow on Earth, accessibility, variety and value," she added. Lodges, resorts, rental shops and other businesses will offer deals and packages through the Ski Utah website in an area called "The White Sale," Davis said. The Kimball Arts Center and the Park City Performing Arts Foundation were also awarded money. Teri Orr, executive director of Please see Money, A-9 For the first time... Lifetime GolfMemberships* at Promontory For a limited time, Promontory is offering a fullysponsored Lifetime Golf Membership with the purchase of a new Trapper's Cabin from the developer. This Lifetime Membership, valued at $150,000, provides you the opportunity to keep and enjoy your Golf Membership at Park City's premier golf community even if you sell your home. Plus, dues for these Lifetime Golf Memberships do not start until May, 2011! FOR M O R E J N F O R M A T I O N VISIT www.promontoryclub.com/lifetime or call us at 435.333.4600 *To be eligiblefor a Lifetime GolfMembership, buyers must purchase a new Trappers Cabin from the developer and activate their neiu, fully-sponsored golf membership immediately upon purchase. The $150,000 GolfMembership deposit is fully sponsored by the developer. Dues commence May, 2011. Offer applies to sales that close on or before 12/31/10. The Lifetime GolfMembership promotion may not be combined with any other Promontory sales offer. rend ir In-furi' signing anything. N« federal or Miitc agvuey has judged the merits "rvalue, if iinv ( »i ihis piopcrty- I'l.m*iiibjet'i i«< changewitlmutnpticc.<t>2010 I'runinntory 1 )rvctopnu-n(. 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