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Show WedThurs/Fri, May 19-21, 2010 A-9 The Park Record Film captures struggle of entrepreneur 'Wind Uprising' features local biz Wasatch Wind By ANDREW KIRK Of the Recant a tuff A Park City company is the star of a short documentary film making the rounds on the festival circuit this spring hoping to land itself at Sundance. Edwin Stafford and Cathy Hartman are marketing professors at the Utah State University Jon M. Huntsman School of Business where they direct the Center for the Market Diffusion of Renewable Energy and Clean COURTESY OF EDWIN STAFFORD Technology. The Spanish Fork Canyon wind farm was built by local businessman Tracy Livingston. As specialists in marketing green technology to consumers, they became interestIt was a three-year endeav- see the developer and see his human story people will relate ed in Wasatch Wind or, but the film, titled "Wind commitment and his emotion. to. They can understand the Intermoun tain's efforts to Uprising." recently won an You hear people for and agonies and challenges of trybuild a wind farm in Spanish award at the Mountain Film against it." ing to achieve something." Fork. Festival in Mammoth, Calif, Stafford said promoting It's easier to relate to peoThe company was based in and is being accepted at ple when you see them and wind power is an easy sell Heber at the time but has numerous other festivals not just their words on a page, when comparing it to fossil since relocated to the Park across the West. fuels. Once the turbines are she said. City area. Stafford and Hartman Stafford said he loves that created, the land underneath With support from grants, wrote the script for the movie it's a true entrepreneurship is still useable. Wind farms the center promotes wind the same way they might have story. also increase property-tax revpower through a variety of created an academic article on "The developers live here enues, thereby helping local means, Hartman explained. the subject for a peer- in Utah and wanted to make a schools. The potential marketing reviewed journal. difference in the state. It Park City is a supportive capability of a film about the "The purpose was to edu- shows a four-year struggle." he audience, said Wasalch Wind Spanish Fork project - the first cate people on what the chal- said. Inlermountain's spokesperson wind farm in Utah and possi- lenges are for transitioning Wasatch Wind Intermoun- Michelle Stevens. Mayor bly the closest one to urban from a fossil fuel-based econo- lain lost an investor at one Dana Williams, who is interareas in the nation - warrant- my onto a cleaner, more sus- time. Stafford said, and had to viewed in the film, is an advoed special consideration, they tainable path," Stafford said. surmount many other chal- cate for wind power. said. So the two wrote a treat- But the power of film is per- lenges. "Wind Uprising" is expectment for a film and contracted suasion, Hartman pointed out. "I'm not aware of any other ed to play again in Park City in Michelle Nunez of Colorado"We wanted to put a film about a wind project late summer. More informabased GrecnTech Films to human side on this story," she through the eyes of the entre- tion can be found at produce it. explained. "In the film you can preneur," he said. "It's a winduprisingmovie.com. 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It took very sophisticated organization to guarantee store staff had all the supplies they needed to make as many cookies as they could sell, but no more. The strategies developed by the company were fea- tured in a Harvard Business School case study in I9SM about the management of information technology. Fields has offered his inventory management services to clients through Park City Group since 2001, he said. Last year, the company acquired Prescient Applied Intelligence. Inc. to round out the company's offerings and provide a "complete supply-chain solution" from end to end, he said. One might expect any business tied to retail to be struggling in the recession, but Fields said his strategies increase sales and reduce labor costs. "The largest problem today for markets and suppliers is being out of stock. We help them focus on how to eliminate that," he explained. Once all the product someone might buy is available, his system makes tracking inventory easier, and thereby eases the lives of people in the retail industry. That pitch has been a successful one in the recession, he said. "We have a company now that is growing rapidly and is quite profitable. Most importantly, the products we've brought to market are gain- ing a great deal of traction," Fields said. "For the Park City audience, it means there's another successful software company in town." Fields said he's proud that a large majority of his clients come from outside Utah, so bringing them to his office for meetings supports the community's tourism industry. Also, the success of IT companies in Summit County help diversity the local economy and shelter it from swings in the tourism industry. Fields added. "We've been lucky. For us, this is a good economic environment," he said. "When the economy is sluggish, the need for what we do is accelerated." In todays retail business, the supply chain is terribly broken, he said. One reason Wai mart has had such good ]%% gratuity added before discount. j j success is its relationship to Not valid with other offers. ' suppliers and its ability to hold them accountable for j Two coupons per table. Expires 5/31/10 keeping them in stock. Park City Group can help every company achieve that kind of relationship. Fields added. For the fiscal year third r ™ - quarter ending March 31, the company boasted $3 million in revenue - a 20 percent increase over the previous period. Available Kil NACHOS I Bistro Ail America*! Bistro Our CAT doesn't purr, but our dental implant patients do. Wade A. Peers. D.D.S Hoard Certified O u l Surgeon We use the latest 3D CAT Scan machine for diagnosis and treatment planning for our dental implants. It gives us a detailed look at existing teeth, quality and density of bone tissue, and nearby nerves and sinuses to make every implant procedure smooth and easy. 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