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Show -SiTconcert electronically sto$ ,11 T ""IM - yK fiH J1 & S . f ' J rhi K - j J " : By (AMES NELSON Chronicle Staff Three major colleges will receive Friday the simultaneous broad cast of the Sly and the Farrnly Stone concert that will be going live in Fort Worth, Texas. The schools involved in th.s rather new concert-type presentation are: Idaho State University he University of New Mexico and the University. Sly will be in Fort Worth live, and on screens twenty feet high and thirty feet wide at the three schools.. The concert at these schools will have the music electronically piped into the centers and at the same time hear everything just as it is happening. The broadcast is labeled the "First Electronic Rock Concert." The major portion of the money backing is coming from the Pepsi-Cola Pepsi-Cola Company, who claim they are making little or no profit off the concert innovation. They only look to the appeal to youth and advertising they will receive from sponsoring the program. Joshua White will direct the actual broadcast for the Sly show and he has had experience working at the original Fillmore in New York City. Mr. White uses colored lights, slides, film strips-, television cameras and projects the images onto large screens to large audiences. The idea of having a live concert broadcast to other areas simultaneously simulta-neously is relatively new. It is a closed-circuit TV idea. One of the first uses was for the Super Bowl football games and then again for the big boxing match between Muhammed Ali and Joe Frazier Now the idea will be tried on the "youth culture." After the rather successful rock concert, Woodstock, a great many outdoor rock festivals were tried using the same format. Very few had any success and most never made money for the promoters or the location that held the events. One problem facing the outdoor festivals was local officials resentment. They had strict controls and regulations governing the concerts and made it difficult to advertise and hold any type of free-rolling event. As a result of the failures and difficulties, the idea for a closed-circuit television came into being. The success of this type of event is still unmeasured. un-measured. It is a new concept that may be the answer to youth culture cries for entertainment. In an interview with Bert Cohen, advertising man for the Woodstock Wood-stock Festival, and one of the originators of ,'Crawdaddy' magazine, had these remarks on the upcoming concert: - - -nan "Sly and the Family Stoodid never come to Salt Lake f tf they ever did the ticket cost no less than $12-$1S1US more. Salt Lake is lucky ;ar- receive some of the goodrrci Other areas, however, tarl: University of Idaho and s5rtl the smaller schools verf.'e get to see any groups atall'1 the whole purpose bet- type of concert. The only $3 and the view is f-,ve. everyone, not just the firs!! rows. The only complar ! come from students :np. want to say they saw Sinp )m The Friday concert guarar-r. C University $4-$5 thousaniise for having the concert, llirtit or not students will atte:iun electronic concert, but or via television screen, is i?'' seen. actl |