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Show ' Noted Public Relations Lecturer Discusses the Art of Selling lated success stories in many different business situations. Several of the success stories concerned local merchants in Salt Lake City. Throughout the lecture, members of the audience participated on the stand with Patterson. He awarded all his audience participants with a dollar dol-lar bill. i By TIM TATE Frank (Pat) Patterson, a well-. m lecturer on public rela-r rela-r ticns and selling, presented the fci of a series of three lectures i jt selling Tuesday night in the i; Mob Ballroom. The series of :;: istures and clinics are being t ducted by the University's c College of Business, the Division : of Continuing Education and the Salt Lake Advertising Club. 1 'There Ain't Hardly no Busi- ii aess Nowdays that Ain't Went 1,1 Out and Got," was the main 5 toe of the Tuesday lecture. f Patterson, from Maplewood, - ! has been teaching and lec- T- turing sales techniques for 27 years. He was once responsible for teaching top government officials of-ficials how to give effective speeches. DURING THE Tuesday night lecture, Patterson revealed, "Three-fourths of all the sales are made by one-fourth of the sales people." In his analysis of why the above is the case, he stated,. "The one-fourth who make three-fourths of the sales do so because they work more and work smarter." To prove his points, he re- |
