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Show Better Management Urged On Camp uses GALESBURG, 111. CI.P.) College Col-lege and university educators and administrators have been so busy showing business and industry in-dustry how to use research and management techniques that they have neglected to utilize these same tools themselves, according ac-cording to President Sharvy G. Umbeck of Knox College. PRES. UMBECK states that educators and administrators must become aware of the need for "management know-how." He says utilization of management manage-ment tools proper to an educational educa-tional institution is essential if colleges "are to concentrate their resources to achieve their objectives." The Knox president warned that not all colleges and universities univer-sities will take advantage of the opportunities available. Some private schools will become tax supported institutions, some will merge with other colleges, some will remain weak and still others will die. The principal difference between these and the schools that succeed "will be one of vigorous vig-orous effective management," he said. PRES. UMBECK said colleges must be willing to search out areas of weakness in their management man-agement arrangement and strengthen these spots. Planning, organizing and directing, di-recting, in relation to the educational educa-tional objectives of the institution, institu-tion, are essential ingredients in the management process. |
