OCR Text |
Show STUDEBAKER MAKES LARGE PRICE CUTS The immediate reaction to Studebaker's start ling announcement an-nouncement of a price slash as j the month began was a veritable verit-able flood of dealer orders thruout the West which have history of Studebaker. Especially Espe-cially since our teletype advices from South Bend indicate the buying wave of the West is being be-ing duplicate nationally." He added that the impact of these new orders, on a factory already al-ready producing at capacity to meet dealer demands, is "likely to cause a backlog situation." poured in on the Studebaker Pacific Corp.. headquarters by j wire, phone and airmail, according accord-ing to a news release from the company's Los Angeles office. The reaction was summed up by L. E. Minkel, general western west-ern sales manager, as "nothing short of sensational." Mr. Minkel Min-kel said: "This is a short month, but I predict it will be the biggest month in sales totals in the As announced earlier in the week, the price reductions reflect re-flect savings in production costs being passed on to the consumers. consum-ers. The cuts range from $141 in the big Land Cruiser to $86 on the Champion Regal de luxe. |