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Show THE SIGNPOST 3 14 A mm "' Wednesday, May 2, 1990 'here are good times to sell. And there are bad times to sell. The best time to sell is when a person is ready to buy. And when a person is ready to buy they turn to their newspaper. Not their mailbox. Too many times, advertising mail comes at exactly the wrong time, mixed among your important daily mail. Some readers devour and digest every morsel of information from a paper. Others scan and browse. But every reader shares a common curiosity about people, places, facts, figures. And prices. People turn to their newspaper for the latest price info, and they turn there with interest. Which means that's where your advertising message needs to be. With all the choices available, it's difficult deciding how best to advertise your business. But everything becomes a little simpler when you remember one rule. IP - |