Show r I I i Spotlighting S g g 1 I UTAH Utah Utah's Ski Situation I Bet Best in Nation It is interesting and true that Utah has the only skiing in the nation at this time Sun Valleys Valley I slopes are practically bare The Sierra Nevadas are bare of snow and other areas as yet haven't enough snow for lor good skiing In Utah Utah skiers by the thousands are flocking to Alta Brighton and Snow Basin Utah's ski sea sea- season son son Is seven months long as I compared to five in other states I p Geneva to Expand The Geneva Steel will spend for expansion it Is announced by steel authorities Geneva now people and produces tons or of steel Ingots per month From the ingots The plant manufactures turl's tures tons of steel manu I plates tons of structural steel shapes and tons of steel billets monthly Geneva has been under peacetime operation for forthe forthe the past 17 months A shortage of railroad cars and housing forI for I miners resulting In a shortage In coal production from the corn com parrys parry's mines Is the only thing holding back Geneva's further I production I Friendly Utah I A slogan originated by Com Com- Commissioner Imi missioner mi si Rulon S Howells o of the State Department of Public Public- PublicIty ity and Industrial Development I will appear on Utah's 1948 auto auto- automobile mobile license plates and also on I thousands of letters now being mailed in and out of the state I IThe I The Department has furnished business firms who use mailing machines with a stamp for their II machines which will print the words Visit Utah the Friendly State on their outgoing mail Looking Into 1948 Tourist p l Since the tourist business Is Utah's third largest industry and shows signs sign Of even becom- becom becoming ing more important the outlook for next season is worth report report- reporting ling Ing report report-I Despite the fact th that t Mexico i and Europe are re bidding strongly i for lor the American tourist busi- busi business busil ness the average vacationers vacationers- this means 90 percent t of salaried are people still Interested in I visiting the scenic attractions of the United States The air transport people ad ad- ad admit I mit that the tourist dollar is going to be harder to get mainly I because of increased living costs The American Express II company says that the publics public's acceptance of the idea to extend I the vacation season will help the tourist business considerably National tourist agencies concur I In the opinion that the tourist business will be good next veal yel because big industrialists have made statements to the effect that there will be full employ ment season throughout the nation next I A pertinent fact regarding next seasons season's outlook In a quotation QUO QUO- QUOtation tation from an Important travel authority who says you must remember that the backlog of tourist business from the war years has ben been exhausted we I will again be catering to people who are looking for lor the greatest value for their dollar This means that next season tourists will shop around a little more for hotel and motel accommodations and compare prices They wil wI be more choosy about where they will eat and how much they will pay In other words next season eating places hotels and motels will hav have to start cater cater- caterIng catering Ing to the traveling public who I are again becoming Dollar con con- conscious I |