| Show Cling to an Idea in Which Yon You Believe BY DALE CARNEGIE C CARNEGIE NEGIE This is the story of a man who got hold of an idea and didn't let loose lo IQ se But some of the time it looked as if he bad had a bear by bythe bythe the tall tail and that that any minute the bear would turn and give him a swipe Our hero is Gor- Gor Gordun Gordon Gordun dun don R R Green and his address is Medford Oregon I The idea he arrived at was wasI I this that people would Jump jum jump at atthe atthe the chance to get something un- un un unusual usual li-I li rrie in the way of a gift for their friends He decided 3 that t extra fine Ine fruit should be that gift A simple way would be to send It by express or by mail mall A simple idea seemingly and andone andone one that could easily be put over andI I But it is amazing how much put put- putting putting ting over even simple ideas will demand Medford 1 ill is the center centero of o a fruit growing and it is proud of the so-called so Du Cornice pears So Mr Green se sa- sa se- se selected and shipped the first year year CO fiO packages of if this thia fine fruit In the evenings after a days day's work at the office he would go goto goto to a little cubbyhole over the packing pack In plant which he used for his private office for this par par- particular business of his and he would write letters letter to prospects trying to build up the sales The business didn't build Instead it seemed to get more peaked Mr Green was connected with the American Fruit Growers Inc and the other men said sald the thel I thing couldn't be done People wouldn't have any confidence in InI I buying a pig in a poke in other words fruit they seen They pounded on their desks and shouted Give it up Green give it up But Mr Green believed in the Idea so kept writing let let- letters trying to build up the gift package idea For seven years this went on day after day and night after night Meantime Mr Green learned how to write letters that pulled The very bottom of 01 this was to bt bl utterly sincere and honest The few tew people who bought be be- be began began gan to believe lIeve in him and end they the came carne back bc again fox for more gift gift packages of fruit He ed still there was the Idea beckoning bec him on the Idea he hebell bell believed ved In n Steadily the business lost money yes for seven years Some of those yeal gift C gift it packages were really gifts cUta from Mr Mt Green began becan to get around about abou these wonderful gift pack pack- package packages age ages of fruit coming comine from Ore Ore- gon and gon-and and all l this was from from I the efforts of one man Suddenly business boomed Mr Green Greens s business color changed from red color to black a B very lovely business I In one year he sent out gut Cu half halt a million pieces of advertising d J I literature and did over e ed a million dollars worth war w o r t h of business I People In California wrote to La I Oregon to send gift packages to New York people in New Eng toI I land ordered them from Medford to be sent ent to Louisia Louisiana Yes one should cling cUng to an idea he believes in Faith that's that the bedrock of 01 accomplishment Get an idea you believe in keep at it until you put it over |
