Show The American F Farmer erV 6 Who Wh He Is and How Does Does' He Work One operates es 2000 acres His neighbor farms tenth one that amount One has bas hasa basa a masters master's degree Another's education Is based on experience One is young His neighbor is old One raises corn cornin in Indiana Another feeds cattle in Mon Mon- tana tans THE AMERICAN farmer not an easy m man n to describe and define But for all their differences they are still alike Above all an else they are busi busi- Knowledgeable in the dozen or so so o areas that it takes to be a farmer faro far o mer mner r In the This businessman is is' both management and l labor bor Hes He's in charge harge of ofa a 8 physical plant with fixed assets often reaching or more Although he often feels like i it he cant can't strike for higher wages ages HES HE'S CHIEF purchasing agent deciding deciding deciding de de- which machine will machine will best harvest his crop during the two wo we weeks ks out 1 of the year that he needs it Hes He's an efficiency expert always trying try- try f F ing to cut his costs and inc increase ease his slim margin of profit pronto HES HE'S AN investor handling each dollar doUar wisely but putting it is a busIness business business bus bus- iness that isn't known for lor its high rate of return Hes He's an environmentalist and a conservationist conservationist con con- treating his resources wisely wisely wise wise- ly Iy so his land will still be productive when the next man is ready for lor it HES A It speculator gambling on the weather Insects and disease And hopping hopping hopping hop hop- ping the law of supply and demand his basic marketing tool will treat him favorably in the he market place Most Most- Most of of all hes he's an optimist an optimist knowIng knowing know know- ing that next ye year year f has bas tov to tobe be better American farmer And hes he's th the worlds world's hi businessman |