Show Meet Names New Directors Eyes Ad Campaign D i 11 0 sa u r I and Adver held Its annual meeting Thursday in Vernal electing new directors for Lar son Caldwell Merwin Kellogg and Bill Gibson were named as directors Mr Caldwell to serve a second consecutive term GUEST SPEAKERS include John Hunt associate professor of outdoor recreation at utah State University who was in inVernal inVernal Vernal to conduct a tourism clinic Thursday morning of oC last week and Phil Keene advertis ing consultant for Ross Jurney Associates advertising agency for the Vernal promotion group Mr Keene reviewed the Dino Advertising tourist promotion campaign for the coming summer explaining how allocated this year ear would be spent among news paper radio and highway sign advertising President Don con ducted the m meeting which was II attended by 25 merl members bers and andI directors lIe commented that I Vernal's geographic position Is essentially that of oC a resort area and we have a long way to go to fully reach that goal WE NEED 52 activities here each year he asserted ex cx that each activity such as a rodeo or celebration picks UI up retail business in inthe the downtown area Phil Keene explained that ad for Vernal's tourist at tractions would be concentrated at the midwest United States and at the western slope of Colorado and Utah's Wasatch front Heaviest budget alloca alloca- allocations have been made for full page color ads in national magazines and area lion tion by second 30 radio spots JOHN HUNT praised the Ver nal promotion group saying that is way ahead of the other regions of tha state in tourism promo tion Lion The professor proCessor urged that more effort be made to cater to the sophisticated tastes of the annual stream of visitors who are inquisitive by nature and usually highly educated Efforts must be made to inform them of unique features heritage and activities in a manner which will make them want to linger and learn more he commented HAROLD DUKE an active and Highway 40 Association member reported significant success in getting proper signing for US 40 at Colorados Colorado's Empire Junction at Interstate 70 and U S 40 Cola Colo rado highway officials agreed last week in Denver to change large overhead highway signs at the junction to indicate US 40 as the route to Salt Lake City and as route to Grand Junction Previously US 40 was indicated only as route to a small Colorado town |