Show Tho Strength rth Of 01 Advertising In V War w Times t Despite shortage of materials priorities price control and other wartime dislocations business men menar are finding that advertising still has baa its ita place in the economic scheme It may stay not be the same type of 01 advertising to which the public la is accustomed and end it may not otter offer the same articles for sale but It Is still advertising in inthe inthe inthe the broad sense a Recently a dispatch from England Eng Eng- England Eng England land told how bow the British are car car- carrying carrying car on with advertising regard regard- regardless regardless recard-leu recard less of the smallness of newspapers newspapers newspaper ers er and the rationing of many commodities Says Say l the le e London branch of a large lar e New York Ad- Ad Advertising Advertising Ad firmi firm i Woven n deep Into the ways of i democracy is 18 a advertising a bridge between the freedom of people to buy and the freedom to sell No nazi bombings has baa been able to toI I destroy that brIdge bridle In Britain I Cedar people both buyers and I sellers have the same came faith in the future They know that this na- na naI nation na nation tion Uon will win the war and that no I matter what business trends may maybe maybe maybe I be ih a war post-war period a wealth of materials will wUI be turned loose le Into economic streams and there I will wUl be people who will want sup sup- supplies supplies sup supplies I plies machines and clothing Wise business leaders know that I advertising is something more than Just publishing price lists of ma materials ma- ma materials materials and appliances on hand Through this medium they have I created not only a public demand for their products but a public confidence in their firms stability and reliability They know that buyers must be reminded continually continually I ally of the existence of their corn com panics They know that then the same buyers soon forget a product when they cease to read Its name Laymen frequently wonder why some of the great concerns in the nation keep on advertising keep telling of their which wares wares which tern tem temporarily tem temporarily are unobtainable and unobtainable and ev even even even en spend good money to tell of their own defense Industrial BC ac They are not throwing their cash away ax ay They are building bulwarks for the fu future future future ture and dL displaying growing faith falth in their country and the American way of living |