Show Lamb Campaign I Proves Boon to Sheep Industry I i We wanted to to find Ind out Just why weeks after products and Industries was so 80 popular We had thought that because there are some days In to the 52 weeks ot of the year ear the public was as becoming impregnable to of this kind Today we round the answer The public It seems Is Isery s very ery se- se ie II to weeks it weeks It was Macaroni I Week in addition to several- several other ther weeks last week eek I II 1 Results ct of the National Lamb event were described very graph graph- graphically graphically graphically b by James A Hooper ithe the secretary of the Utah Wool Wool- Wool growers groWers association from whom we sought to learn the effects of ol I Weeks Exact figures are not available use because stores and packers Jeal- Jeal Jealously Jeal Jealously guard their sales figures from their competitors Mr Hooper said However it was learned the small sma sotres es In outlying out ino districts aver aver- a averaged averaged Ver- Ver aged 60 more leg cuts and 30 more shoulder cuts per day da during the thew w eek There was an tin Increase In con con- consumption consumption con consumption of from 25 to percent per percent percent cent perI I This was how the advertising ad geniuses of the sheep Industry went about their campaign They appointed a general com committee com I com com- committee I and then 16 sub commit subcommittees tees One group was as assigned to i contact the restaurants and rail rall- railroads rail railroads roads and who agreed to carry lamb on their menus The pack pack- packers packers packers ers v were ere approached and they agreed to contact the stores Civic clubs lent their support Another co conducted a aindow window display contest in which t awa ded The new news new newspapers papers cooperation was said Mr Hooper Radio and poster committees also were ere named Prices were not ate affected ted by The National Lamb Event Consumption Consumption tion of lamb more than equals pro pro- production pro production throughout the United States The Increase in demand serves to Improve the pi prices ices of lamb and what hat the Indus indus- industry Industry try is after It makes pe people minded lamb lamb 1 and creates a sense of the value of ot the Industry to the state Mr Hooper Beeper explained The lamb event effects still stUl ar are reaching far-reaching Meat counters con continue con con- continue continue to sell selI more lamb Iamb than usual us usual us- us usual ual and the feature it iton iton Iton on their menus because It v was M a good seller Coming from Colorado by train Mr Hooper noted that the din din- dining dining din dining ing cars were ere supplying Ing lamb Iamb more mor often than usual to their tra trays traveler When asked a ked about It the wait wait- waiter said er di Well sah it was such a popular lar choice during the lamb Iamb week that we decided to keep it on That dear reader Is why this we celebrate Tan Shoe Week Week Deseret eret De-eret News |