Show LIGHT CAMPAIGN OUTLINED HERE LAST SATURDAY The Better Light-Better Light Sight campaign of or the Utah Pov Power er and Light company for the fall faU and winter season was outlined to local loca employees of the Vernal distrIct at a meeting held in Vernal Sat Sat- Saturday Saturday Sat Saturday morning Speakers Speaker from the company s general offices were M ML ML ML L Cummings director of ads ad adver ader advertising er- er superintendent sing ti-sing J F P McAllister of residential sales and Miss Evelyn Hansen In charge of the home service department for forthe forthe forthe the Provo division Mr C Cummings discussed the ad- ad ad advertising which will be used nad outlined the very extensive Co scope e of it both nationally He Light Better stated that me tee nt Better detter Light Light- Better Sight activity lends Its itself lf very effectively to advertising be bd because because cause of the human Interest t ap- ap appeal appeal ap appeal peal in the protection of eyesight through proper u He dis- dis discussed dis discussed cussed the s various arlous advertising med med- medIums mediums which will be bl used in this campaign and stressed the tho value of newspaper advertising He stat stat- stated stated ed ed that suh su h advertising will cwi- cwi vey cun-vey VeY the message of eyesight pro pro- pro protection of o the very low cot cost of proper lighting and the benefits to the consumer by having proper light Miss Miss Hansen stressed the necessity necessity sity of proper lighting and stated that it is as necessary as having the right kind of food She stated that there are arc several essentials ot of K good od s seeing el g among which ar are arp quan quan- quan or of light quality of ot lIght and direction of light one bile demonstrated andl I ed the contrast between glare and proper lighting by the effective I use of shades In discussing the coSt of poor seeing Miss Hansen stated that out of the 32 school children 00 no have just start start- started started started ed to school this year 1 of them will be actually ac retarded In their school work at the end of the sear ear because of defective via via- vii vis vision ion largely due to studying by lv Im- Im Improper Improper Im Improper proper light It will cost coot she said to re-educate re and read re-ad adjust re just these children a tremendous bill which the taxpayers m mut tl eventually pay Mr Mi McAllister ed the general program pointing out the benefits of such an activity From the viewpoint of the public he said better light eyesight protection eye comfort safety and knowledge as well as many other advantages Contacts of employees with the public he said also cre creates ates a better understanding I cre-I be- be between tween tween the company and it patrons and the better light better sight campaign gives wonderful opportunities opportunities opportunities I I land for such contacts The electric industry he said is ismore ismore Ismore more vital to the welfare of man man- man man-I mankind mankind I I kind than any other and many times Ls is L criticized because of or lack ox at public understanding He spoke of time the do trend In electric j rates as a material factor In bring bring- bringing ing trig the advantages of electric ser ser- service ser service vice ice to the public in a more eden exten Mr Mt McAllister atc aLso o pointed ou out the tremendous reduction in cost of high qUAlity lamps as compared with twelve rears ago that the prices price of today are only a fraction traction of Continued on page four tour LIGHT I II III HERE S co tI iii nce nn w W those that existed at that time and the quality Is much better bett r George L manager of the company compan s a Provo Pro division J JC JC JC C Anderson Ander on local district mana- mana mana-er mana er and Charles D Sessions sal sales 5 supervisor also spoke brief briefly brief e- e e pressing c I pressing helpful appreciation of or the help help- ful cooperation of the Vernal em- em em plo ees In the past St p and predicting light Better success for the ne new nev Better I Ight- Ight I Better Sight campaign in bring bring- ing bringing the benefits of eyesight e bring I pro pro- pro protection to the people of this ter- ter terI territory ter territory I |