Show 0 t I ADVERTISING AI BENEFITS TIlE THE PUBLIC Prim to the advent a nt of the so gaped called 1 chain store th l was little nl by grocer g or drug rug stoles The 1110 people bought potatoes or tile bought physic Volume busine with resulting rC lower prices was not encouraged by hy publicizing the mel merits of different products in older eider lor to increase their sale and use But Bit when the tho chitin store storo idea Hlen rt was nB as evolved it nt as found that nt nd CI h 7 ne as essential full and indispensable in order to move goods and cicato ciento interest in new plO plO- ducts pio-ducts duch It was not long before the advertising policy pokey of damn stores influenced other mei chants to 1 reach ench thou thell in the shine samo manner in an effort to increase CJ s by hy br offering the public household 1 necessities or iCs iC's in in attractive o forms and find at I prices l ire muss distribution idea 1 to the tho or of the Iming public and today essentials of life me are Ul 0 h trans trans- fm from pI producer to ofa ata at of a price puce 1 ke which would e tn e been H impossible except c for foi 1110 volume consumption tion CI canted bv hy intelligent a These saving paving for the tho pocketbook have hnyp in increased inci creased eased pm potter po or r for other lines Mures of l s The flIe result lids has been a n greater gi enter sale of n additional corn com comforts forts and 1 ie ies in furor in olve adt advertising 11 1 runny ninny i of business |