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Show Predicts More MoreEfficient MoreEfficient MoreEfficient Efficient Food FoodMarlet FoodMarket FoodMarket Marlet Market ( of FutureI Futureruit Future IrUlt I ruit rUlt and un.I unI . V'It't'lhlt VIttlhlt V ' , ; Renbit getiblt ' ' It D H ) < , Ic legatee legateeAlso lepolcsAlso ote8 Allw Also Hear lI'ur lIur ( ' Possibilities PORRllulltlCR of ofShipping ofShipping Shipping llIppl g by AirBy Air Au lJy By y AL AI . jrDLILKA .nDLILIA nDLILIA JFDLICIA JFDLICIAMeeting . jrDLILKAMieting : ; ; { ( Mieting Mlel1ng Meeting recently in Cllcdgo (1Icago 1Icago ( 0 Icago for forU fortl forU U tl e fOl fortietharms foitieth fortieth tleth tlethunm anni unm arms il II c nvention nventlon nvenllon of the theUnIted theUnited theUnited UnIted fresh I'resh Iresh t ' resh I ruit rurt and VtgetabJe Vegetable Vegetableasiociatlon VtgetabJeaSbocintlon Vegetableasbociatlon aSbocintlon asiociatlon , 2 22(0 220 llO 2(0 20 ( delegates ddegntes were weretold " , weretold ere eretold told tl tI tI'It tiit it 'It ' it Ir II ! r rnsicci H'IHd HIHd reused H'IHdem reusedeffl ' ' effi em effl rncy ency ir II it mllr mar markoth innrkotir mllrkat.if kat.if katif koth . K f g { w WclS was is pnmiKcd pn pre mlsed mised In the p stwarworld stwarworldThe stwar stwarworld stwarworld world worldThe The deputy director of the foodftlstrlluti food fooddlstrli fooddlstrlt dlstrli dlstrlt uti utr n 'I I n ' - \ Imi Iasi lmll Iasii i stration trotjon stratlon C WKnchf W WCitchi ' ' Kltch Citchi } ! i 1 doubl doubtl doubts < d that there wouldb would wouldbe be any radicnl radlcnl radical rin ell'l elll rhn ' ge e In marketingpractices marketIne marketing marketInepractices marketingpractices practices since lnce we have a system systembuilt systembuilt y tembuilt built up over a 1 I rg r c g leriod ieriod erlod of yearand years yearsfind yearsand * find and rci n'l nl relrsenting ' r n < ( senting senhng th thl the < - experience eXlJ-rlence eXlJ rlence , - ofmany of ofmany ofmany many people .ople ople p < . The TIle difference dUTerence between what theproducer the theproducer theproducer producer receive recE'Ives recEIves ' * and what " , hat the con conlIumer consumer lIumer sumer inner pays is always alway a subject of ofwldc ofwidespread ofwidespread wldc widespread pread public Interest Kitch Kitchen Kitchen Kitchen en cald laid said * ' With Increased volumethe volume volumethe . the producer now receIves receIvesabout receivesabout receiveabout * about Bt 58 per p r cent of the con con.umor consumer consumer .umor umor sumer . s * dollar with an averageof averageof average of f 42 per cent In the 4 years 1B35 1935 39 ' When supplies are scarce carc and andprices andprices andprice prices * arc are rising consumer consumers * com corn complain cornplain cornplain plain Kitchen continued When When&upplJes Whensupplies Whensupplies &upplJes upplJes supplies & are plentiful and price prIces * are aredeclining aredeclining aredeclinine declining the producers flnd find the re return return return turn for their labor and Investment Investmentis is too little lJttie Each tend tends * to blame blamethole blamethose blamethor thole those In between-most between most between - mo t often with without without without out definite information regarding regardingthe regardingthe retardingUr the many service services * which have to be beperformed beperformed beperformed performed and what It costs co t to per perform perform perform form themDesire themDesire them themDealf Dealf Desire Channels Caa ela Reflated Reculated Itegulated Itegulated"Consumers Reflated"Consumers ' "Consumers Consumers 'Consumers " ' and producers real realhe realIse reallz he Ise that most products rnuit must pass passthrough passthrough passthrough through numerous channels cbannels and andmany andmany andmany many handi hands between the farm and andhome andhome andhome home to meet modern modem condltiona conditions . . But they want these thes * channels channelskept channelskept channelskept kept clear and open , with duplica dupllca duplicatloD dupllcalion duplicatlon tloD lion and wast waste * eliminated , and to tothe tothe toth the extent that public pubUc supervision supervisionwill supervisionwill supervisionwill will increase efficiency emcienoy and fair fairdealing fairdealing ( airdealiag dealing they want them ( regulated egulated ' Pointing PoJnt1Dg ; out ut that the house ap ap- approved ap- ap approved approved - - proved the Fulnier Fulmer resolution authorizing au authorUing authorlzing thorUing thorizing a study el 01 of marketing prac pray prayflees practices . tices tlces flees , Kitchen said be he believed beUeved some somear someat somef ar at the preseat present procedures are In Inneed inneed inReed need of : chance thange change , lucb such as those un under under unaer der walcn whicb which tanners farmers are oftea often at the themercy themercy nercy mercy ef of occasional buyers buyer . becausethey because becausethey becausethey they have bave little UtUe chance chanee to take orscad or orsend orsend send their product products ! to assemblinganil allembllng assembling allembllngand assemblingand and shipping shlpplnc centers'where centerswhere centers-where centers where centers ' - where compe-titloo compe titloo compe- compe competition competition - - tition exiits ex 1a exists among amoni the purchasers purchasersAt At the other end ef of the line Une Kitchea Kitch Kitchen Kitchen en asserted .serted serted . . , markets mprkets are oftencrowded often oftenczowdro oftencrowded czowdro crowded , or they the , are Improperly located lo located lo- lo located - - cated . . , bulldlags buildlngs buildings are poorly poorl.1 poorl1 . equippedand equipped equippedand equippedand and renf rents rent . are excessive As Aa a . recult re reault resuit ault suit . . , he be said , products are piled upla up upIn upto In to tores stores .torea torea . . , oa on idewalks .idewalks sidewalks . . , In gutters , or left tandlne standlna standing In truck trucks * and han haA handled ban- ban bandIed - dled dIed in ways promoting spoilage spoJJage ; anddeterioration and anddeterioration anddeterioration deterioration Sometimes regula relUla regula- regulations regulations - . tions require much unnecessary ban- ban hen- hen bandling hendung ban-dling ban dling - dling dung and the payment of unnece- unnece unnecet unnecesar unneces-lary unneces lary . - . sar sary ) ' charges charge . chargesifjMced chargesReduced ifjMced ReduC Reduced d Cesta Coats 00 . " Creed Urged Vrg . 'It It ' It is just as .a a . accessary nece.sary necesary necessary . to work worktoward worktoward worktoward toward reduced coxta cQata costa In to marketingas market1n8as market1n8 marketing as it is to reduce coats of produc produc- production production - . tion " " Kitchen concluded . Development of methods tor for the theshipment theshipment theshipment shipment of perishable perlshabl . , commQUUe commodities commoditiesby commoaitlesby ( . by air was waa explained by Col , . John JohnH JohnH JohnH H Jouett . . , vice president presJdent : of Wg lUg Wggins lUggins Biggina gins Industrie Industries * . Because of the tht lm- lm Itu- Itu ItupractlcablUty lmpracticablUtY im impracticability - practicability practicablUtY practlcablUty of c atructlng.retrJg atructlngretrJg eooatructing'refrlg eooatructingrefrlg eooatructing'refrlgorated coastructlng'refrigcrated coastructlngrefrigcrated atructlng.retrJgerated ' . erated orated airplane aIrplanes * . , Colonel JQUett Jouett JQUettsaid Jouettsaid Jouettsaid said efforts are being peing ell1g dlrecte directed i < to- to - toward toward to toward - ward perfection perfecUon of Insulated plwood plywood plwoodboxes plywoodboxes plywoodboxes , boxes that wouldret wouldretain would ret retain in desired tepl tern teplpera ternperature topperature pera perature ture for 24 hour botU"s botUs bouts " * . Although Um Urn UmJted Urnited Urnited Jted ited cargo space would bring ship- ship chip- chip shipping chipping hip-ping hip ping - - ping costs above abo'V'e ' those of rantaad reftoads reftoadshauling raUrcadihauling . hauling on a volume vollJ.me vollJme voltune , . basis b4Sis . , CQlonel Colonel CQlonelJouett ColonelJouett ColonelJouett Jouett declare4jt1J declared.tthis declaredtthis declared , , . : ; ! tola . factor mlsht might mlshtbe mightbe mightbe be offset otrset b by the airplanes 8Jrp1anu ' ability abtut1 to tomake tomaids tomake make maids many more trips over the thelIame thesame thesame lIame same , route routea routes . . Because of the war , . people .hould hould should shouldnot . shouldnot .houldnot not expect a gJl"ea gJlea " great * overnight CWemlght chane change chanein changela changeIn , in civilian aviation avJatJon . , Colonel Cqlonel Jouett Jouett.ald Jouettsaid Jouettsaid .ald ald said . Instead Instead'th Insteadth , ' th the * Industry industl'1 industl1 ' wlU 'fiU1 fiU1 will ' de- de develop develop de develop - - velop gradually graduaU7 , and should b be a ananced flnanced nanced in orderly order > ' fashion tasMon to prevent preventirresponsible preventirresponsible preventirresponsible irresponsible expansion ezllansion anaion . . Throughout tar the conventioa cODvenUon convention . . , pro pro- producer producers producers - ducers ducer . were 'Nerd Nerd ' congr congratulated congrfttuated t lltted for grow grow1ng growlag growing 1ng lag , 4 . time times . a art . xnucb iuch much citrus cltru . truIts fruits truItsand fruitsand fruitsand and 3 2\3 2 3 2ya % \ times tlmfJ tlrn a ' a as . much mucb : vegetablesaa vegetblesal vegetablesas vegetbles vegetables , al as during the last las , war . Becauseperfshable neeau.e neeaue Because neeau.eperflhable Becauseperishable . perflhable perishable coaimoditlea c.Q1JqodUea cQ1JqodUea commodities ( ) . ! are unsuit un.ult- un.ult unsuit- unsuitable un.ultable unsuitable . - - able for { or overseas oyeraea . shipment .bJpment bJpment . . , bowever bow bowevet bowevert evet evert ' ; # tke the government goveiunmeht will w.m wm wMl . take aearly n near nearly ar arly ly aU all U dehydrated deh'drated dehdrated ) ' vegetables vegetable yegetablea : . , halfof haU half haUof halfof of the dried fruits f1'uit f1uit ' , 40 .0 0 . per ceat cent If pi Ifthe pithe ) jotthe the canned fruits tndtll and juices juice . ( except ex except except cept citrus ) ; : 19 18 1 & per p r cent of the citrus clt cit cltrus citrua rus rua fruits 1ru1t . in fresh and canned formand form , and 20 per cent of canned vegetables veleta vegeta veletablei vegetabled blei bled . , during the year rear ; ending endina Octo Octo- October October October - ber 1 , 1 1944 44 . I _ _ Cu . _ _ . _ _ Jeweled Ornaments OrnamentsTrim OrnamentsTrim Trim Latest Shoes ShoesOne One basic pair of step in shoes shoel or orflattering orflattering orflattering flattering simply styled pumps with witha a collection of Interchangeable oma orna omaments ornaments ornaments ments is a new formula tor for footwear footweartbat footwearthat footwearthat tbat that will tune to all occasions occllsions In InI Inyour Inyour I your favorite bootery you can now nowbuy nowbuy nowbuy buy smart buckles of every descrip descrip- description description description - - tion from fabric covered to hand band handsome bandsome bandsome some steel types also ribbon r0- r0 ro- ro - r0settes rosettes ro rosettes - settes and jeweled ornaments of var varlous varbus various lous bus descriptions You can use your yourown yourown yourown own inecnuity ingenUIty to achieve other otherchanges otherchanges otherchange changes * For instance velvet rib- rib ribbon ribbon rib ribbon - - bon drawn through cut steel buckles bucklesadds bucklesadds bucklesadds adds a eala gala touch toucb For more glam glamour glamour { lamour our tack gay rosebuds to a bit of ofribbon ofribbon ofribbon ribbon and draw It through the plain plainfabric plainfabric plainfabric fabric buckle Then again a ribbonbow ribbon ribbonbow ribbonbow bow or Dr rosette starred with sequinscolorful sequins sequinscolorful sequinscolorful colorful jewels or glitterinf glittering rhinestones rhme rhine rhmestones rhinestones stones takes your simple pump ngUtinto ngbt right ngbtmto rightinto , mto into the party-dress party dress party-d party d party-dress party dress - - ess circle |