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Show - - --1 1 ' 1 Utah Uta.h . Should Set Bet Up UpFund Fund to Advertise Advrti eScenic Scenic Attractions Now NowUtah , approIpriaUon Utah needs neecla an aSfeqU adequate te appro-I appro I appro - appropriation priation priaUon to p properly erlY advertise Its Itsenlc Itjscenic enlc attractions In the tbe opinion opinionof opinionof of travelers who hav have visited viaJted this thisstate thisstate state and who have declared that thatthe thaithe the scenery here excels excel * that tound toundIn foundIn In moat mQSt S Mctlona CUons of ttw the world worldThe The appropriation should be bemade b bmade < made by the legislature it is point point- pointed pointed - ed out because the ' expenditure t'xpenditure txpenditure of ofmoney olmoney money by visitors vts1tors benefits lenents ) the thepeople th thpeople < people icneraUy generally - and therefore thereforeIthe theretonthe Investment of money to bring bringv1sUors brimvisitors Ithe v1sUors here her * should be made by bythe to ; the people generally thromrh through leg- leg legislative leiIslatlve - islative actionIt action actionIt It Is In interestlni tere&t1ng teret1ng & to nbte tha that t the thet th thtptal < t tptal taJ value Of f the t < ani t trade In Inthe lithe the United States will wUl exceed tour tourbllUon fou ; billion bllUon five hundred million do- do - dOars - ars to estimates Of Ithls this amount It Is eatlmaled estlmlded that thatwUl thaUtah ' will wUl ! ' receive 'eCehe eCehe approximately approximatelytwenty apprwclmatcltwenty ] twenty five million dollars Thos Those ThoseWho Thoswho < [ who have ha\e ha e \ studied the situation de deIclare dedare tha that t \ , nith I th proper promotion promotionIt Iclare it is not unreasonable to expect expectthat expecthat that Utah s ' > tourl tourist t business can canbe be developed Into the stale state s larg largest lariest est Indi indl "In In " trJ " , It Ith h e estimates , > tlmate & of ofvalue olvalue value runnlns running to tD a as hieh high as one onehundred onhundred ( hundred million m1l110n ciollirs doll'H dollH ' , > annuallv annuallvafter annuallyafter after a ten vpar vear vear'rlod period \'rlod 'rlod rlod \ ) ( ' of aggres aggressive ntgressivc sive advertising adertl.slng ad \ertl.slng ertl.slng \ . ; promotionAt promotion At the pre prpscnt enl time 35 < ; states tates of ofthe olthe the Union UnlOn ha\ ha have hae \ e made mnde aclvertl advertisingappropriations , > lng lngappropriation appropriation , > to attract tour tourIsts lourlists Ists and Industries .u u . " . it . " ' 'j.1ii j.1ii j1ii ' . : ; - " ; : " " ; : i if "f f , ' fI . _ , \ , govem a \f f \ mIf ett ettumt ifG ifGfI \umt umt \ ! ; Jbtg Wt " m If netaUl- netaUl netaUlJt1eJ'11.h tlta - \ Jt1eJ'11.h Jt1eJ11.h Jt1eJ11h ' . . el 2 t ; tl $ ta > MC $ > f . 't.2 t.2 t2 't.2t ' . t ! et U . tlI hotels hotfb : ap'd apd ' yld ' t tfturi&t tfturit W & . AaxifrtWctri AaxifrtWctrinutoctoblle P1 P1i1'1 ? ' C rita ; I ( a nutoctoblle to o1)Ue o1Ue ) . , . * . .C C . acMttplri acMttplrijA ' ! * MJ ! jA , i1'1 i11 'k k ' 'k9U IIWW IIWWyoirtun -9U 9U ' - ; .bet bet . oU 1a6Cek\ 1a6Cek 1a6CekVconr"Qf \ \Vconr"Qf Vconr"Qf VconrQf \ Vconr"Qfonu " onu , C nt $ : l ctd Qtal Qtal19 -19 19 - cent4,1 cent41 . , 1 ' . ; 1 I Fwtunately ; yoirtun tely " , totariat t1rls , . .travel travel ttet t \tet tet \ turpiylde ' " yJde.s yJdes mekwyhave . one of ot the tM , ( fin Intt $ t meW 'yt yt ' . ; ha"e hae " tor this red1strUn redlatrlbutlon tJ n of ot new tt imoney I Imoney money through the west 'West ' . The to tourist t d dollar llat > is 1 $ R a re Uess Uessdcmet Uesdollar dcmet " .tt tt . > It la b ftxwa fc"tever fctever . " chanatncr chanatncrbands chantlruhands bands , roajklrnr makl.n1r makln1r . Ita Its ete1't1al ete1t1al eftti ' l lCtund lCtundtroxn foumfrom troxn mrchant to . , wallet w ( ( , , i " ea.m.e eam.e eame ca . ntand and back bact to merchant meroMnt , with wttb a C constant n $ tan tanStream / stream /Stream . lindint tlndtna Its way int lnt lnttax < tax thaDlelsr -r r - r'I11e channels thaDl\els thaDl els \ ; . The 'I11e I11e ' approprlaUon approptlaUon bf by " the th ata statof ot $100000 100000 $ ' 100 000 tw fOl ' the th next n xt year reat to t tproperly < properly ad advettte rtlse * TOah'li TOahli Utah's Utahs ' anenliresources le1 : C . to thi th world should tb1Ju1d ! h t ta a $ successul uccessul as promotion PtOp1otton effort ttorts ttortsused ; used by private Industry . 'In In ' this thiconnection tbe tb * fforta efforts made mad in th tb thpast past by individual IncU\1duaJ IncU 1duaJ \ charabT .ba.XJ1.be baXJ1.be baXJ1be . . ot otcommerce o : commcrca commerce and other d\1o d 1o clvl \ Wards Wardsare boardiar are * to be commended , . and IU1d fSuch auct fforta ' &hould hould mould & be b * enlaricd entaU'Std entaUStd ' : upOn upOnIn uponIn In addition addJtion to this tWs , however * . Utat h 86 a $ stat ta should tell tel1 the th story , o ! : Its lt acenic scenlo attracUons attractiON . . M Money mf stowjQ Ju Judiciously u , . diciously dlclou.1y dlclou1y . expended In this C4IS $ . causiirlll ' brine Ir1ng : ) more mor * people to the tile lltate lltateand ctaUand and with them will wtll come tncraesei Incraese ; circulation ctrcuJation of new moneyVb1ch money , . whlc ' \ \Vb1ch Vb1ch Vb1chcSfcuJat.ea whlccirculates circulates cSfcuJat.ea cSfcuJatea . to an aU buslneu business and aUsn- aUsn aUsnu1ates tun-ulates tun ulates - - u1ates trade t1'ade t1ade ' genuaUyBy renerany genuaUy reneranyBy By the ! adoption acopt.1on acopt1on . of ot auch such a pro- pro proam proTam - " am ( , < Utah .sh sh . should uld draw a 18I'IU 18IIU 18I'IUpercentage larcelwcentare ' percentage of 01 American J\n1erlcan J n1erlcan \ tourist tourJ.st.s tourJst.s tourJsts . ; ahould lJhould keep then than ) h here for lor a outer periodOur period periodOur Our present r revenua venue from frdm this thiisource should be Increased many many-fold many fold . - fold The nte underta undertaking- undertaking undertakingwill nl ' - will require requirethorough requhtthorough thorough and careful carelul planning ; to toeffect tceffect effect the pro proper coordination coon11natlon and andcorrelation wa6correlation correlation of all aU groups "OttPB OttPB I " . , but it 11seema loftcal logical that the state gov goy government . ahould .should should . lead the way In tothis promotion promoUon |