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Show OUR NEW YEARMESSAGE YEAR TEAR YEARMESSAGE TEARC TEARMESSAGE MESSAGE MESSAGEI r C r'f 'f f I ' t r t t'i 'i i ' , I rr ft 'O O t ' ( ( ) ) liNEVER , fi li fiNEVER I - . . NEVER before " . - "Has Has J.a Ja IJIt privilegeiapti } . " it It it'been itbeen ' " " ' boon ' Jn ( ou our ' privilege privilege 1 ege privilegeto - . community communityi communityas /iapti iapti IH / JUI ( i ) > n lJ oUI i I _ hnvi ? _ _ _ - - - to scrve serve thlS this commuw y as compte oompleteiy c y as vcJo wen we wehave , vc Jo n , \ . liave have during the year just ptKt past . . Never before beforehave * ' have wo we realizedt realized Q . { a t mQP Illo wore 11tv l\v)101csome l v)101csome v101csome ! \ whole ) lolosome onie satsitac satsifac- satsifac satsifaction Bfttsif ac action . - tion tlOn from having havmg done a , Jb . iob iobso ? OD 90 so nearly perfect perfectas as ItIS it is possible for humli.n humlin liumn unm ; . n mdoavor tmdcavQr endeavor ( to do it ft It.For ItFor . For these tilings thmgs things whic whJc whtc e i 1 . we believe b.eHeve beHeve hetiove . have caused causedyour causedyour cairodyour your increased mcreased patronage , we ure are . < appreciative appteciative appreciativeand appreciativellnd appteciativeand llnd and thankful thankfulAnd Andmcluded Andincluded And included mcluded in sp 1J\pur 1J pur \ pur ' thanks thaltks tb I k8 IB 18 is our promise promisethat promisethat promi promietliat etliat that th the ( ' same high JU'th JUth ' q-uality q uality qua'llty quallty q.ua qua . - ltv and friendly fnendly service servicethat Bervicetli _ that at have benefitted benefttted bt > neflUeq you in the past po t , hall shall con con- contmue continue continue - tinue tmue as a8 our first and aniJ an4 roost most important po1tcy policy policyin 111 In the Now New Year , W 1936 1938 . i l iMay l1I.ay 1Year . , \ May 1\I.ay 1I.ay 1 I.ay Iay . the N New ew Year bring bnng you umlth health ) healthhappiness , happmess happenesd and prosperi prosperityI prosperityJ.C.PEN1YO prosperity prosperitydC.PENNEYOQ tv t dC.PENNEYOQ dCPENNEYOQ J.C.PENNEYOO JC.PENNEYOO JCPENNEYOO J.C.PEN1YO JC.PEN1YO JCPEN1YO J.C.PEN1YOe \ I dC.PENNEYOQOIPARTMINT . . . e { o D OIPARTMINT B P A ft R T M I G "T T M " T . S . TOR T 0 H f B . Qe ' ' \ * * * * i * * * * * .A A . i < i T i Oi > . ooo * . . * * < n ) > * i * * THHHHti . * * * * * * * * * A * . .AAAAA.AAAAA.AA AAAAAAAAAA.AA AAAAAAAAAAAA * . * * * * . * * . * . * . . . . . .AA.A.A.A AAAA.A AAAAA . . . . . . * . * . * . * . < rl * . * . > * . * . . I , w l ' HAPPY NEW YEAR YEJ\R YEJ R YEARVBRMAL \ H HSU f ' SUwoe )1I 1I SU ) woe . . . If I'D ID I'Dn1 " ) ' in n1 d + ( d a aar ! - ' : iI ar ' 1938 1938TO As . 1 t : + r 1 l l.t1 I ; } 1 t "l l .t1 t1 " . It I 4 : . TO TO TOr TOVERNAL r . VBRMAL VERNAL EXPRESS VERNAL . EXPRESS EXPRESSADVERTISERS i * . READERS ; : ; ; ADVERTISERS AoWRTISERS ADVERTISERSfrom from from fromVERNAL I IVERNAL VERNAL EXPRESS EXPR ADVERTISERS VERNAL EXP EXPRESS READERS READERSr READERSrr rr r 1 - We W Couldn't Couldnt ' Do Without Wlthout You I ' - We W Couldn't Couldnt Oouldn't Oouldnt ' Do Without You Youl ! i - You Couldn't Couldnt ' Do Without Wlthout Us U ' - You Couldn't Couldnt Oouldn't Oouldnt ' Do Without Us U ! I-We I We l\ l lknow \ \ f < ( hnothat know hno\\ hno \ thatour that our V Venial ( > nud Expr Express ( > 8R advertllung adver11sing adverliHinpis If ) } ou didn't didnt ' advertre advertIse , we wouldn't wouldnt ' know of ofIs oftlie Is ] 8 valuable beCllU because becaust , you readit read ] it t ' AmIU8 AndIts Ajid AmI And as U8 Its you youtho youthe younad tho the \ \ 'wonderful wonderful olldorful Onderful ' things thJttgs you have to sell And If 1f Ifn 1frt ifwe i n rt ad adIt it itou , . ' \ou ou \ ou bu > ) } from it rt and find an(1 an1 ( that make makt makts 8 s It ItH itpossible \H H \ e ' don't dont ' know , we usually don't dont ' buy We're Were We'reJust We're1)OSSibh We'rejust Werejust ' factp08RILIe andjlist Just jlist like all allother other humans , , we want want-ID want ID In - in fact fast fastdemand factdemand p08RILIe 1)OSSibh 1OSSibh ) for us 11S to continue to adrtifc ahtrtlb ahtrtiM ad\ ad ah ( \ trtlb\ trtlb trtlbIlnd < _ rtifc > o ( \ IlndI and Ilnd andiv , IvPIlUUH demand I I th the easiest easlest t t to J B But t t I vPIlUUH , e ( > a81es way 0 8 shop lOp u , truly m y , K1\ K1 g-l\ g l K1f gls - iv \ \ f s < ) l ( 01 II ) ( the lx b bft Ix.t Ixt < , . ft t.t tt . 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J n ii t ltd nd acl ndour aclour our ad ad\ ad adrlisin \ , % f ( rtlfHnV rtlsllg rtlsllg'e rlisin rtlfHn ) \ W \V V Vf \'e 'e e \ ' f > hope hoJX ' your } you'will youwill ou CI Rased r.nscd rnscd fried . business busllless b11SIfCSS , yon'1Isee you'llsee you'll youll yon'1I yon1I ' see it really pays to tot toulll tond\crti8p tond crti8p t : dlCOlltIIlU ulllcotitniut ulll \ ' dl cuiitinut COlltIIlU cotitniut ( . . . to n rtad rai nd ndIt < l Itf ) it t tten f ( ten \ ( > en n mou mOl 111014 ( . for tin tht the ii si lif < n \ uMnr \ ach achertlRC ad\e111se ad e111se \ ertlRC ertlRCVe " \ We \Ve Ve 11'e 11e ' hope you'llmake ) you'll youll 'Ou'll Oull ' ' make it even easier easiert easierffir ea iertor t : \ffir ffir 'Ifir Ifir \ , ' of J-I1H J I1H 1'il8 1il8 - 1 ' H ItiI It will till till1ui \\iI iI \ \ ] pn pit 1ui ) )01 01 l ) ( 01 ) t to ( o d flo do It it ! ! torUR1l11 for us in 1038 1938 1038VERNAL )1R 1R < ) 40 . 40AND a . 40a t : - i iAND AND ANOTHER HAPPY . , PROSPEROUS NEW YE AR TO THE MORE TiIAN THAN THAN1500 ! 1500 1600 VERNAL EXPRESS HOMES FROM VINTAH'S VINTAHS UINTAH'S UINTAHS ' HOME WEEKLYt WEEKLYsy WEEKLY _ . t ' ( sy syi 1 . it i l I J"f Jf " i j7- j7 j7tt ryro.r ryror - . ) tt , . . Ci . * , x , J.ij1 Jij1 I . ii i ayi a . . . S Styz i tyz ( " q . . t . ) n i l0 u ? et ) " ) .e'f.1J ef.1J ef1J es , ! . ' . ' . ; - rt - tte ttelet let letI i1 r . ' d i t 1 . , sift ( flT i'4 i4 ' ' tl * I ' : t.v tv . .1 1 . t.r tr Sif 111i . : f ' ! i THE VERNAL EXPRESS EXPRESS111i - . 4c W : ' Lag LagAO ! a f AO xo.1 xo1 . 1 ' . 1 . , ) , , ' - . ; . . . ! -7L 7L - t\ t t04 : \ .r r . . . 1500 MORE READ BEAn EAD IT-T IT T IT.T ITT IT- IT IT.a.a " - , . -04 04 - 04a - .a.a a.a aa . Aii a I . THE MEABBST ABEBT NEAREST 1 v . WE WEEKLY KLY > M " PAPER - . , - . - 5 a . ai 'w w ' > ; ' " J.j Jj . < - + b ! b1j 1j . . ' . . . j ! .1 1 . y > < ) tJ : . / ( _ . - . I , ' . i : > < : tot .r r . t JO > . - i , 1 . 1aI1ivlNe1eINV11r14'IiwM . aI1ivlNe1eINV11r14'IiwM aI1ivlNe1eINV11r14IiwM . yV , " " , y . " V " "f'f ff " ' . . " " V " , . , " " " " " " " " ' ' . . , yyyy . V . . V , " . , . ' " ' . yyyVyjy , . i/i i iiA iiI . / A , 1 I- I . - Iv Ih v ! ; h : . " t ! ; qt |