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Show I Egg Produccn Producers of State StateHopeful StateHopeful Hopeful for StabllJ Stablllsed StablllsedMarket StabilizedMarket ed Market by Mass SalesSALT Sales Ba.1es Ba1es SalesSALT . SALT LAKE CITY March Mar'h Marh ( ' 30 30Utahs 30-- 30 3G- 3G 30Utah 3GUtah - - Utah Utahs s a 10 10000 000 eg-K eg K egg - producers producer ' > vis via visuallzed viaualized visuallzed uallzed ualized an ' early t'arly tarly Improvement In Intht"Lr intheir Ihtheir tht"Lr thtLr their " marketing- marketing marketingsituation - situation today as asthe axthe the nation 8 a relallcra retailers continued contlnuoo to toadminister toadminister toadminister administer aslthe a powerful powetrul sales Wnlc tonic Wnlcto tonicto tonicto asl to the Spring marketPinning marketPinning market marketPinning salesjeffort Pinning ; its lts hope holX'S holXS tapes ' * on the thf " salesj sales saleseffort saleseffort effort of 01 the National AIIsOClation Association Associationof Associationof of storesand Food Chains chain druB drug stores storesI storesand stores storesand , I and other organized retailers In Inthe inthe Inthe the ' current C'urrt'nt Currtnt ' national campalgTi campaign to toIncn'abe toincrease tolncrea Incn'abe Incnabe increase ' e en egg ooasumptlon oowmmpUon consumption the theUtah theUtah theUtah Utah ESS Egg Producere ProdUCf Producers l"S lS > " Stabilization StabilizationCommltte StabilizationCommittee StabilizationCommittee Commltte Committee here expressed expTest'd expTestd $ ' conn confi confideuce confldence I Idence dence deuce that a stabilized stabtl1ze.d stabtl1zed stabtl1ze.dmarket stabilizedmarket . market Ls is LsIn isht IsIn In ht the offlnr offing for this state states s $8I 181 $8 8 $ $8f $ I 500 f ) ( 000 CCT elrg egg ' cropThe crop cropThe I The campaign-with campaign with campaign - with more than than200000 200 000 retailer rt"tatlers rttatlers retallers " * participating patticipating-- patticipating p t'tlcipaUngis patticipatingLs t'tlcipaUng- t'tlcipaUng ttlcipaUng ' : - - - is Ls isunder Lsunder launder under way on an even larier larger scale scalethan scalethan scalethan than the successful suecE'MfuJ suecEMfuJ suecE'MfuJdrive ' Strive -drive drive brlve - which which'stablliud whichstabilized whichctablllzed 'stablliud stablliud ' stabilized the egg e c market I118rket last fall fallI fallwhf'n fallwhen fallwhen I whf'n whfn when ' a large s-urpltr s urpltr surplns surplus - thn"atened thnatened threatened thn"atenedthe threatenedthe threatenedthe " the welfare of the ecr egg producers producersdisclosed producersdisclosed producersdisclosed disclosed Clyde C Kdmondi Edmonds chair chairman chairman chairman man of the Utah commJt committeeThe committee committeeThe The present pr ent t"mergency tmergency emergency " emer ency which whichute whichttfie whichtrie ute ttfie utecampaign campalKn campaign is dslgned designed le ln ( ? d to re reHew releve relleve Hew leve ] ' rfultc l'etiult letiult results from R > a ? larfe large winter winterprodu"t winterproduction winterproduction produ"t produt production ( " ! m < jutt Just as tRheavy tMteavy tR tft - -heavy heavy le8NY - } } Spring Sprlng ; ' ' - ' ' - lay'ng layng Iay'ng Iayng . ' " season 5t"BSOn 5tBSOn . " _ , . is- is 1s isat . _ at A ' hand . . . Mr " ' _ 1 < " ' Ed fli Edmonds flimonds Edmonds . ( . monds explained h.plalhoo hplalhoo xplaihed h.plalhooOnly explainedOnly xplaihedOnly . Only by inc Inc in < , . t'EUlhg tEUlhg easing ? ' ; aslh < cansump eonsump cansumpIon eonsumpLion consumptlon Ion Lion ! ran can we ' hope to stabLl1 stabilize : the themarket themarket market . he 6ald said < a.ld ald . ' The 'The food chains chainsand chainsand chainsand and andot.her andother other ot.her . organized retailers retailersachlevtd retailersachieved retailersachieved achlevt-d achlevt d achieved - this objective objedive through throughmRbS throughmass throughmaks mRbS mass distribution la last < ; t year and we weare weare weare are confident conndent that their aggressive aggressivesales aggressivesales acgreaelvesales sales effort will wlll be as Il8 successful successrul In Inthe inthe intlie the present crisisWith crisis crlsL crisisWith , ; With ' Lenten Lt'nten Ltnten diets In order Rnd and RndEa.ter andEaster nndEa&ter nndEater Ea.ter Eater Easter . & . on the way wa ) the retailers retailersare retailersare retailersare are emphasizing the economy economyhealth economyhealth economyhealth health " properties pl"Opt'rtieb plOptrtieb ' and food value valueof valueof vaJueof of the eft egg in increased newspaper newspaperadvert1.5lng newspaperadvertising newspaperadvertl-sing newspaperadvertl sing advert1.5lng advert15lng advertising . - attmcth attracthf attr'acthf ' ( store stare d d'r dr d'rpla9s d'pplas dpplas ' " pla pla9s ) s and by personal appeal to tothe tothe the consumer consumt'r consumtr ' on a national scaleRestaurants scaleRestaurants scale Restaurants ; hotels hotel , > railroads railroaWi and andother andother andother other food outlets have been ask asked asked asked ed to aid the drive by fea.turlng featurlng featuring fea.turlngnew featuringnew featurInKnew . new efs egg dishes on their theLr menir mt"lllfi mtlllfi me-tus me tus metusThe mt"lllfiThe menirThe " - The campaltn campaign wh whch wh.h whh ( . had Its in inception Incaption inoeptlon ception caption in a nati national meeUf1of meetinx meeUf1\ meeUf1 meeting $ \ ' of ofegg ofegg ofess egg producers and " retailers Tt"lallers Ttlallers In Chi Chicago Chisago Chlca.go Chlcago cago sago . last month Is Int.t'l1 Int.tl1 Inttl1 int.enried intenried intended . ' . M1 to in I Icrease icrease 1crease crease coni COllI cons > , mption mptlon a abkorb absorb rb a largco large largcoproportion largeproportion lartcproportion proportion of tlw the th - Increased pro duction productlon production and de\ de demlop detjlop develop \ tjlop i s elISe en e\\ e ea \ uses use lISe ; , fvr for fvreggs foreggs forens eggs , - - - - |