OCR Text |
Show Meat Sales Campaign to t0 Aid Utah Producers SALT LAKE March 3 J ( SpeclaH Special SpeclaHWIth SpecialWith ) ) WIth Improved market markets * In prospectfor prospect prospectfor prospectfor for Its lt < lamb beef beer and pork Utah II e IIhard ehard Industryhailed ! hard pre&ced preced pres&ed presed pressed & & : Uvktock Uvestoclt livestock ind industry trt ' hailed the openln opentng opening today off a na eta . etational natlonal tlonaJ tional calec saJes sales campalxn campaJgn campaign by more than than200000 200 000 retailer retaUen retailers * to atlmulate sUmuiate stimulate lag- lag lagging lagging lac-tin lac tin - ging * ; consumption of meatQall1ng meatpalling meat meatQallinc Qallinc Qall1ng palling nuLss rn.aS rnaS mass . ' ! d distribution dlstcibutinn but.1on but1on . and anal andstreamlined analstreamlined andstreamlined streamlined merch.a.ruUlslng mercha.ruUlslng mercharuUlslng merchandising merchxndi . ln < into intoplay intoplay Intoplay play Lhe the th * national nal10nal association assoclaUO aseoelatton of o1 offood o1food ffood food chain chains * and other organizedretailers organized organizedretaUer ortanlzedretailer retaUer retailers * carried can1ed earned an "ett ett "eat eat " eat mere meremeat mocmeat * meat . " * * meu&g meug meessga mu & * c * to mllllonf m1UIonS mlltlcats of con- con eon- eon eoneumeta conumeix - umeix utnera eumeta In every marirtlni mlU"tlt1ng mlUtlt1ng marteting " : ! oen oent oentwof l ! ' of the nation naUon In an effort to stare stave . . . . off economic disaster for UVesWck livestock UVesWckproducers livestockproducers llrextockproducers 10ft producers on more than five mil mU mUHon million I IUon Uon Hon American AlDerican farma farms farina and ranchesThe ranches I1LnChes ranchesThe I The campaien campaign had It.s Its It . * inception InceptionIn I groIwen In a meeting of representative repre entatlve gro-I gro I gro- gro - growers To Tower - wen wers wer * wholesalers whole Jer * and retailer retaUers retailers * . in InChicago InChlca I inI Chicago < ro last la.st . month monlh after a national nation national national al sUTV6'y sUTV6y survaty urvy ' ( reVI"f reVIf revmUed revealed " ed an al&nn1ng alnn1ng alarming alarmingdrop al&nn1ngI al&nn1ngdrop & lannintdrop nationI I drop In meat ooluunapUon ool1.llumpUon ool1llumpUon consumption . and an anattendant anattendant anattendant I attendant reoeaalon reoe iDn recession in meat prices pricea.A priceaA . . A " ' "peilod peilod "periOd periOd 'period " ofemergency of ot emftrlpency emergency waa was wa * de- de declared declared de declared - - appointeel clared and chairmen w were appoint appoint- appointed appointed - - I appointI ed eel in the th 48 4 atUes etttea tat i and 600 00 cttles cities citiesto citiesto . to 1&un 1un ' & launch b the he drive drive- driveUtah driv - . I Utah lenien le t1er1 leader ! of the th indiutry Industry In ineluding indudmc , cludlng eluding Jame James * A A- A . AHooper . - Hooper secre- secre sects- sects cre- cre - . . . . tarv tars ' of the Utah Ut.ah . Woolirrowen WoolgroWl"n WoolgroWln Woolgrowers " ; asso- asso also- also alsoelation association a co-clatlon co clatlon - - ciation elation ratified ratlfled the proiram progrlUn program out outlined outlined outlined lined by W V Pace ace ? of North Salt SaltLake SaltLake SaltLake Lake Utah state chairman at a ameeting ameetln ' mlf'tlng mlftlng meeting ! ' here Lhis this Lhis'leek thl \ ' week \'leek 'leek leek and pled pledged pledgad pledled ged gad complete compleU ! OO < > ( ' cooperationSpeakers cooperation p'raUon praUon cooperationSpeakera Speakera Speakers at . the t.he session citd cit.e.d cite.d cited . * the theoutstanding theoutstanding theoutstajidlne outstanding cucceu 8UCCMII success of prevloujr prevlOWr previous na naUonal national natlonal Uonal tional producer comumer consumer con.sum consum . campaign campaignIn In behalf of lamb beef and ot Other Otherfarm otherfarm r rfarm farm commodltlea comtnOdlties commodities and expt-e&sed expt e&sed esed erpkased - & erpkasedconfidence expte&sedconfidence expr edconfidence confidence that the th * e.ggress1ve eggress1ve aggressive . fyre lv . * salea sales saleaertortll salesefforts oaleeffort * ertortll efforts * of the food chauu chan8 chains ! and other othermerchants othermerchants othermercbantf merchants would be reflected ected Ina In Ina toa a rn&l rnl . & ' marked Increase Increaae in meat con . . . . tumptlon 5umpl1on sump4on durinc during the current driveIntensive drive driveIntensive driveI I Intensive wes sales sale * effort erfort plus mass massdistribution ma & cdistribution dl m8S&1dl distribution ! > trtbutlon ahould 6houJ.d 6houJd should . rerult 1'e6Ult 1e6Ult reatat ' in m8S&1 m8S1 an anbnmediate animmedlate annnmedlat bnmediate immedlate * upawlnr upsWing in meat consumption consumption con conumptton umptton sumption Mr Pace explained"Retailers explained explained"Rete.1ler explained"Retalleni explainedRetalleni "Rete.1ler Rete.1ler Rete1ler "Retailers Retailers " . wtll w1Jl will . ftreis .tress tress stress the fact thatmeat that thatI thatmeat thatmeat meat la 18 Is a real barpun barp1n bargain particular particular- particularly - I ly at current price prices paicea * , , NeWlSpaper Newspaper NeWlSpaperJUivettbtng NewxpaperiadT JUivettbtng dverttstng | tt tnf ' OO1arfu colorful dolmiul ' poster postet posters : , ' & * and andbsttractive andiattractiv ! attractive bsttractive ! moat m6B.t m6Bt meat . diaplay dJlsplays displays th fu lb tho the thestorm thostores thoton stores storm ton- ton tonare - are alo al o also * scheduled"Other ccheduled scheduled . thoI I "Other Other " cooperatlnr cooperatna cooperating ! ' In the th * earn- earn cain- cain earnpaJen cainpaign cam-palcn cam palcn - paJen paign " he added are the depart depart- departments department . - ' ment ments m nta * of agriculture agr1cuHure of Utah and I other states fate * railroads . . , . hoteU hotels res-I res I tea- tea - teataurants rea-taurants rea taurants - taurant.s taurants . and other distributora distributors of ofmeat ofmeat ofmeat ofmeatNo meat meatNo No definite ending endln date for the We Wecampaign thecampolfn campoJi11 campaign Is 8 scheduled heduled accordincto aecordlngto accordingto aecordlng according to a bulletin issued 1saued hy Y br John A . A A.Lofan ALofan . Logan executive execnUv Tice vtce lice prea1den president pr ldent of ofthe ofthe ofthe the national nationaJ ftcsodaUon aaoe1at1on modatlon of fOOd fOOdchains , foodchain foodchains chains * tnxtaad tnawad Inatead meat n\eCLt n eCLt \ will wm be tea- tea fea- fea teatured featured fea featured . - - tured tur-ed tur ed - continuously contb1Uou.sly contb1Uously . durinr during the the'perlod the'period the'period theperiod 'perlod perlod 'period period ' of etn etnenency emergency " in the cham chain chamrtotes chainstores chainstore rtotes stores * with theirper.s their pertonnel -per.s per.s nhel personnel - . etn-- etn eMr etnIts eMrphasizhg em"kih emkih - " phasizhg lzlnc ite Its xceptlonal gxoeptional < onaI quaUb quality quanty.and quantyand qualityand ' . and unirual unu&ual unuual unusual & coiumner conaumet consumer v&1uea v1uea valuaa values & , , MrLogan Mr Mrlqan MrLoB-an MrLoB an lqan Logan - announced . . |