Show ADS WILL TELL BANKERS STORY american bankers banker Aaa octa tion president Preil dent announce move to stimulate bank newspaper New paper advertising NEW YORK plans plana for or sti tl mulat inc lu wider use uc of informative newe paper advertising by banks la in pro public understanding and conod coad dence enc la Is retard regard to exeunt banking conditions cond lUoni and methods method have been announced by R 8 hoebe president Preal dent of 0 the american bankers association as aa ft a part of oc hla his organ orfan lintton a activities to in aid of recovery A bonem groundwork wais waa pre pared through th a nationwide urrey survey of advertising by banks banki relative to their willingness to extend able loans to industry Indu atry and trade trad this he be said laid revealed reTe aled that a large number dumber la a all parts parti ot of th tho country are pursuing aggressive policies along this line and encouraging their customers cui tomer to develop forward look las fair business plans plana it la Is our aim to aid la in fostering foater loc this constructive at a t wherever possible ble he said laid the associations advertising oe do apartment part ment under the direct slon ion of the general executive am cen cars has haa prepared at the headquarters headquarter la in now new york city an informs tive for the use ue of member banks banki la in the association to aid them in developing in their own communities better general public understanding regarding banking mr liecht said ald the theme of now new advertising the underlying theme them of thin ad or Is that sound found banking to li based bard on helpful human relations relation and that it hits a unity of interest with the people of its it community which binds bind them together with a common purpose pur poi be said aid we are confident that it if a clear understanding of this Is brought home to the people in all our banking it will go far in re the public confidence which good banking deserves A bank in which people deservedly believe alloys to li doubly safe iafe it li Is to the publio inter eit ast for the people to have bare confidence in their banks bank we feel that bank advertising has ha a special pedal public duty to perform in this connection under existing conditions condition the copy which will be supplied la in the service we have developed vel opeil will not only aid the ual bank la in promoting the use of its iti own facilities but li Is also alio aimed to bring about with the aid of nelipa per advertising a clearer public viewpoint regarding its iti essential erent lal place in the life of its if community mr liecht emphasized in regard to the new advertising facilities being offered to the members member of the sa aa so clation ocl atlon that they are not a profit making venture and that there li is no intention to disturb existing adder using arrangements the idea being that these institutional services shall ball supplement lupp lement rather than re place present plans or that they will give assistance to member banks banki lacking satisfactory arrangements arrangement |