Show penney believes in use of newspapers in a letter to local managers the adverts advertising sing department of the J 0 penney company la 13 reported to have made the following suggestions gest ions IDO you want to be certain of reader interest then use the tha newspapers many a circular receives only a casual glance while the local newspaper with aith hundreds of general news items Is read thornly from the first to the last page 2 do you want representation in the same shopping window that the other merchants of your town use then use us the local newspaper women the purchasing agents of the home read newspaper adver using tiling dally whereas many a circular Is tossed into the waste basket without a glance 3 do you want ant fast action then men use tha newspaper the ad that you run today if it contains real merchandising news ness will bring immediate results tomorrow you can receive and sell out a consignment of merchandise with newspaper advertising in less tune ahne than it takes to prepare a circular 4 do you want to be recognized as aa a factor of importance in your community a real horne home town store if you do use the newspaper it undoubtedly la Is a strong factor in the building of good will ua and acceptance by the trade |