Show 4 7 oil company uses novel manner to exploit adas Adv one cf c the mo most moa A unusual and dramatic dra matio ways mas ever conceived to exploit the use of nes ness piper advertising ver has been adopted by the continental oil OH company A noiel s neet nf et has been inaugurated Al bulby fiLby diring the coming spring months cars and trucks will ul be ian on tw the streets and hig highways maa of some forty states plastered an n hoca podge compelling fashion ft ith reprints of continental 8 news piper paper in ado addi tion to the circulation of ton ten million that continental oil conland gets for its advertising by using 1303 1363 dally daily and weekly newspapers continental Continent ala a advertisements through this unique stunt will do double duty this spring the unique appearance app carance of con tin cwm cars and trucks not only beaves to call attention to the con cco now in news papers but also reminds corico salesmen of the tremendous number cf c car owners ano read about cc noco products throughout the jear ear in their newspapers it la is d that more than cars md trucks will participate in the stunt aside side from these company and ope operated rated vehicles it Is expected that a good percentage of the amoco dialers will ill likewise participate continental Is one of the country arys s largest users ot of newspaper ader advertising and gives this medium i larre shire of the cret bredt in achieng ach leng an increase of CO 00 per cent in sales bales of conco germ processed motor oil since april 1934 continental this keai is celebrating its sixtieth anniversary it be gan operations in ogdan ut utah oh in 1873 from a small distributor of kerosene and lubricants long before the advent ad rent of the motor car it his haa grown into one of the na taws alon leading oil comP companie anim |