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Show . . . . I Claude Claude's Claudes ' s Conoco Service ServiceVenial ServiceL ServiceVernal L v Venial vl.rIJcl Vernal l.rIJc\l l.rIJcl l.rIJc lrIJc l l.rIJclrl . \ rl 'I I ' ' ' 1 lit h Ii ( Cobblcrock CoLblerock Cobblerock Station Statlon in m the center culter tinter of town Utah Uklh . . , . - - - . 1 FILL ALL LASTED 13 13,398 13398 , 9 , 9Then MILES- MILES MILESThen MILES L - . I Then how long is a quart of ofthis ofthis ofthis ' this great New Motor Oil ? Y w . wpa " ; STRAIGHT FROM SIZZLING DEATH DEATHVALLEY DEATHp DEATHpS DEATHpVALLEY DEATHVALLEY S VALLEY COMES CONIES YOUR ANSWER . . . . ' The lock guarded enimea engInes of 6 coupesfaced coupes coupesfaced coupesfaced faced the tho Death Valley desert with oilexactly o oil oilexactly IMPARTIAL IMPARTIALL , 3 ' ' could couldbe . exactly up to Full Not a drop be beadded added The destination of all 6 iden identical Latest L tc t available v ilibl prod prodttcal prodtical producf ttcal tical ttcaleveryday ticaleveryday everyday engInes en mea was WWl Death ! uctB ucts of 6 5 leading le din ( com coin cornpetitor Hero Hew Here were 6 high quality quahty motor OIls oilspeutors oilsgetting petltors peutors * bouht bought ( reta retail r t il by byget bygetting byReere &feree feree Referee &fereeto & ( get getting tmg the same strictly stnctly fair faU ' Opportulllty opportunity Opportulllty&feree opportunityReferee opportunityto to sli eh sltW ehiw iw > ) w how long they d let an enemelive engme engine engmeNew engineNew New everyday coupesused coupes coupeshve E mereusedIdentical moreusedidentical used-Identical used Identical - identic * ! Brokenin Broken Brokenin < hve live on one exact fill and andno no more mere moreDown in alike Engines Enine ( takenDown takenf taken f , Down Iown ) in Death Valley-hotspot Valley hotspot Valley-hotapot hotapot Valley - botspot of the theUSA apart part tor for Referee-to Referee to RefereetoUSA RefereetoU Refer * * - to USA USAev U S A Aevi -ev ev -evi evi - eviry ( ry car spedat aped sped at 57 m milet miles e8 an anhour 8BIIure assure Slur * un uniformityhour uniformity uniformityCan ormlty ormltyhour hour tillils tillits till its oil 011 gave out and the engIne enffmurn Carstuned Carstunedalike Can Car tunedalike tuned alike Same Sameam Sameam SanrDeath am IS ist isi isiu1 } u1 ( < ( I ) Hie fill the ' hrandof brandof brand hrand ofOIl of oil that usedup used up upquii.k.mt upquiik.mt upquiikmt Death Valley route rout * for forqUlLkL8t forqusckit forall qUlLkL8t qusckit . . waa was outlasted 8 B 268 miles m es by arevoluti a all Drivers rotated toeven to torevolu 4 4revoluti revolu revoluti h mnry mary wary new oil 011 in this th18 impartialtcrtihni lmpartlal impartial even up on skill skilliertihtd ( kill killOn 'ThhLd ThhLd iertihtd ( < ' teat test This Th18 new 011exceeded oilexceeded oil 011 exceeded the theaverage One On * fill till 811 per car Noneaverage None NoneaVl'rage Nocadded aVl'rage aVlrage average ' mileage of the other 5 oils by byadded byall added Eniinea Engmes Engines un ler lerall lerall lerlock all allof of 7 70 0 7milLs 7milcet 7 miles milLs milcet ' Certified TIl18longest Tills This longest longestlasting lock-under lock under - under Bcrutmy- Bcrutmy scrutiny- scrutiny Bcrutmylastmg scrutinylasting scrutiny scrutinyevery - mile milehave milehave mil lastmg lasting Oilm oilin oil in m the test tc t which your car can canevery c nhave every * have today today-at today at - at popular price pnce pnce18 pnce-is pnce is -18 18 - is new Jlew newCONOCO newC CONOCO CONOeO C O N O C O N2 N Nth MOTOR OILwith OIL OILwhen when theworstoftlus the worst of this festering festering"attack festeringattack " attack attacku AND CO C CONOCO O NO N O C CO O W Nth Nt4 OIL OILwith OILwith OILOIL-PLATES OILOIL PLATES with its Man made new Economy aid aidThe the bud - inhibited . the theThe thelife > 18 e nipped ropped in bud-Inh.brted-by budInh.brtedby bud Inh.brted Inhbrted by bud-inhibited-by inhibited - - by thePLATES OIL-PLATES OIL PLATES - PLATES YOUR ENGINEThe ENGINE I ! IValley The record long l life le e that defied Death DeathValley hie life giving Thialkene Th.alkene Thalkene Thralkene . inhibitor lnhrbrtor in new newOILPLATES newValley newConoco Valley con-ips con ips COffil8 comes - ? ' from a new laboratory crea creation Conoeo Conoco N Nt Nth /t t / motor o oil oilNow Long the keystone of Conoco BUCcess success BUCcesshon successtion successOIL-PLATING successOIL PLATING hon tion man made called Thialkeneinhibitor Thralkene Thialkene Now you 11never 11 never rashly exce exceed d theproper the theOILPLATING theOIL OIL OIL-PLATING OIL PLATING - - FLATiNG comes from another anothf'r anothfr ' great greatmlIlnwr greatinhibitor grestConoco mlIlnwr inhibitor } Its action aetlOn Conoco synthetic Bynthetu : man made under th thfamed the thegOBts thegents in some wsys ways sufgesta sug Bug sugproper Bugproper proper oil o change period penod for your car anddriving and gOBts gents Vaccination Vaccmahon-whlch Vaccmahon whlch Vaccination-which Vaccination which - which puts tir the rightprotective right dnvlng dnvmg conditIons-any conditIons any conditions - any more than you youfamed youignore famed Germ Processed Processedoil oil 011 pstent patent Bymagnet By Byprotective Byprotective protective substance on guard to keep a aIgnore atrouble Ignore traffic rules roles just lust to ' . get away WIth WIthmagnet withit magnet hke like hk action , oiL-PLAT oiL PLAT OIL-PLAIINO OIL PLAIINO OIL-PLA'lINO PLA'lINO PLAlINO - - ' INO is 18 bondtrouble bond bondtrouble bonded trouble from even starting starling on youIt you youTh It But Certified Certwed Proof from the th desert deserted desertinfer desertthat ed to inner mner infer engine engme parta pa.rts parts . Then it can t tTbe tThe tall Tbe The Th trouble auning aunmg aiming ; to start t'lrl tlrl ' on motor motoroils that new Conoco Nth N < / * couldoutlast could outlast outlastalldramdownnotevenovernigbtnot outlastthi all alldramdown-notevenovernigbt-not alldramdown notevenovernigbt not alldramdownnotevenovernigbtnotoils drain dram down-not down not down - not even overnight-not overnight not overnightnotow overnight - - notwhil ow oils lurks in m the th eneme engme engine a 8 normal finng firing finncFilth the other oils otls in 1D the teat test by as u muchas much as aswlnle aswhile as161 wlnle while * you r re * using USlDg Conoco Nth N ' So on OIL- OIL OILF OIL-rLATTNO OIL rLATTNO - . - F Filth th u 18 is formed that tends to start tb the oil all 161 % , . give g1ves gives * you more than thanmere xneri mere hopeof hopes hopesPLATINO hopesnAT1NO * PLATINO nAT1NO is 18 > a on guard against wear we.ar . in ad adtwicef ' . f festenng festering tenng " First FlI'St FlISt ' one drop spoils spo spoils-then spoils then 8-then 8 then - tb ntwo oflong of long Summer mileage m1leage between quarts quanta quarts'Change quartsChange quartsronce quantathrice ' ronce thrice t ' and helps mileage m eage , as it did inDeath In Intwo intwo " ' to Conoco N'A NA N'Aat Nth-at Nth at ' at Your MlleDeath Mile- Mile Mlle- Mlle Mileg Death Valley An OIL-PLATID OIL PLATID OIL-PLATED PLATED 011-PLATED 011 - . - - engine 18 is issixteenfaster 18mxteenfa ison two drop drops * "catchit "catch catch Itthen it -then then - then four-then four then four - thensixteen Change - - - . mxteen-fa mxteen fa sixteen-faster sixteen faster - faster ter , faster . , FASTER Soon Soonoil age g * Merchant's Merchants ' Conoco station today todayone todayContinental one * more economy you get from a change changeo changeoil changto * Contlnental Continental O Oil Company-Pron Company Pron Company-Pioneers Pioneers Company Pioneers . .nto to P0P popular pn lit priced new sew Conoco NM Nth o oiland oil o oil oilstamina stjnuna stsmma stamina is 18 sapped , tir the engma engme engine suffers suffersand , . - 7'lr 7lr ' .n n in tnBettenns and enee crises en for quart after quart but not Bd1en1l/l Bd1en1l l Bettering . / Amenco America Amcrwa'9 Amcrwa9 ' . oil oilwUh oilwith with wUh Synthetics SyntJaeh Synlhetq SynlhetqPCDTIrIED , CERTIFIED PCDTIrIED , I.I II . % reria thherebyc reriaJaftt thherebycValty { : : ' : .SW SW . .SWT .SWst Jaftt Valty : % ; . & Te.t Tet Test T . st and relatedwork related work ark were wer * thoroughly thoroughlyand thoroughlyand ' ICONOCol and fairly conducted Engina Engine Di Dertructiwi DertructiwiJfriir tructi.ar tructiar tructi.arCONOCO . ValtyN ICONOColIL occurredineachcaseatthemileagestated occurredineachcaseatthemileagestatedMOTOR . : r . : N R&L RL , CONOeD CONOCO CONOeDMOTOR -MOTOR MOTOR - MOTOR Oil OilC.wMiq IL ; c-.1fI c.1fI c .1fI 1fI C.wMiq CwMiq . - . . . . la.i lai ' . . ' _ . . . , ah . , . d.ri dri Jfriir " .rf rf . .rfIe . I A --Ie Ie Am1.k Am1k " - 4 . . lc v s,1 s1 s,1I.I.u.e _ . . r , b'rioa brioa Ie I.I.u.e IIu.e IIue , . . . . . / Avi.ni Avini . . , . hri Igl.d.L Igld.L IgldL . , _ . . . ' . . , r hoN hdw r4w , _ U.I UI U.ia.ir Uia.ir Uiair U . l ftity wlt . . * , tb 4 ti % r f tuirm 7ata P mwC tknsc tt d $ PMf 4 heY Ylt t u JV s 1 1it it tv " ' y ybhi bhi bhiy y ! 5 ne4 . . .th th .tl.r.i tlr.i tlri . , > . * t s . , one > among among'P t sib sibits 'P P 'Pt ' 4i 4ii > --i i - - . ' ! , " WfA-ff WfA ff WfAffmny - mny ? e.i50 ei50 . ( $ r .1 1 . its astoU astoUndr s otfndyr otfndyrVOUCAKT ndr . a t a , df t s Vs V popt : 1EI'It 1EIIt ' t 1 r i 1 l " j , i n ylln ! ( t a yll ' * 1rh 1rh.A .A A . f _ : A Az : : --z z - - . ? oz : : ' k1 k1r r ' CUT CiT k1CiT [ yo our foodcosierlwick foodcosierlwicke foodcosierlwickmodem food o w ii 'i'modern imodern ' ? , e modem . Electric Refr Refrifier geracio geracioz geracioL geracioand toaand ( z L and Cheap E Electricity lectricity ! Sptinff Springy . , lwnmerYfatt utiuner'iBllimd utiuneriBllimd , ' , i.tid itid i.tidwhite . wifltejr white .rf rf . r . . iall ) All year rear ' rouod 'rouud rouud . . , . Electee Eectrie Eectrieu Eectrietefrlgerittioa u , . " ' "food- "food food 1001 "foodpoilaga 1001ipoiiage . , Refrigeration tefrlgerittioa xedacej reduce - * poilaga ipoiiage to an at absol abeolute 4 4nlalah nlalahmulti mint- mint nlalah mintmum - mum multi . . Youacll You .can can . < a keCtlt keCtlt'Wt loe < l"l ll ? " 'Wt Wt ' " < ' ow ovens " for day days , and aid store tore flung Urg-ef Urg ef : - . ' ' ' ' - - - - - er bargain bargala , quantltlei'until'you're quantltleiuntilyoure quentltlea'untit quentltleauntit you VOUCAKT c * er , you're youre ' readyto ready to w use them them.A themA . , a awlntouT 1 , wlntouT fT \ fTThink Thinkof Think ofill of all ill the du dellci delicious us usmoney imoney money . - laving saving , tinie time.aaving timeaaving % ' . aving 0 } ' aladi salads , deMeif desserts and Iced jeod jeodcif cif drwif inn ca ' tt ttthat that Electric Rehigerattoi Rehigerattoimakespossible rigetatlon rigetatlonmakes makespossible makes possible . Andgf And , of sours couw couwa , ( . .i i . .ia a huge quantity of foe foecube Ice cubet cubes1 cube t , { all . , " ' ' ' " < \ for any and occasions oaaslonS . - " } t ti i ' ' Join the mora more than 73,000homes 73000homes 73,000 73000 73,000homes , enG homes on our lines now en enjoy enjoy-jnf enjoy jnf joy - . G fag thfifty unity Electricjleirlgq ElectclIteltrl ? ? + ( 0 r ation atlon . Convenient , , ear easy , arms termsofcoursel termsofcourselfeeU , of ofcourse course ! 3t ffu feeU ? ' iN l "ilPal ilPal l"ilPal " ( or < y 1t ! . 9 bW . I hui.nii huinii , . . . . . , a . - our - - - . - n . - iu . - - nuns - . - . . . . . , . w w . < ti .if if . ICI re res . . ' s uS V [ , " y ' i f f4k h ' s S Shui.nii ' . .f f aI ! . . . , . " I ' 'H\f 'H H f ' \ r , - - . ' , ) t \ \ awy s,1 s1 , 4 4T To T turn out better work } I ' ) jF F Fn } y yn and n . C . S . pause { ti . w ws wuI1r . . } ' . ; s /uI1r uI1r / # 4iue 4iuei _ # r 3 i " - ; - ' SlF K KSlF . o- o - oho ho- ho hoj hoc hoa - j , c a S ' tyb tyb'v 'v v ' ( I Ia If In I.i a f .i i . n ' d ds . : - , t tY : s Y S Si i 4 ' . ' v vI I ' / I , friCoca-Cola friCoca Cola ; Coca-Cola Coca Cola Coca-Cofa Cofa - - - is mado made with the sldll skill kill ' that 'hat hat comes comesI comesfrom comefrom * from a lifetime of practice pradlce pradico . It has the quality qualityof qualityof of genuine goodness . Thirst asks nothingmore nothing nothingmore more * . . So when you pause pauso throughout the day daymake , make it , fho the be pause p use pave that haI , haIresbes " , rerreshes refreshes /resbes resbes / with IcecoldYOU Ice-cold Ice cold Ico-cokl Ico cokl - - YOU TASTE ITS QUALITY QUAUTY Coco-Cola Coco Cola Coca-Cola Coca - - . . . r e # , S SBo'rn.m .t t . I W- W t . - " BOmjD WTI1JD Bo'rn.m Born.m Bornm ! ' . UND UNDI UNDB > ! iR AUTHOUrrY AtTJ'HOJUTY AtTJHOJUTY AiTTIiOIiiTV ' 0 01 OZ . , THB 11111 TICS COCA-COIA COCA COIA C.A-CI01A C.ACI01A C.A CA CI01A COU-0OU COU 0OU ( ) " . - - - CQWWY COMI'ANV COMIANV ' W ) ' ' SV er DY SVOALDER . ( ' 4 " \ fV : } ; . . I"ffw Iffw ; : 1 < ' OALDER CALDER BROTHERS OOrQANY COMPANY COMPANYVernal . 11.t/ 11.t 11.tUtah . " ' " . > ' " [ boIj , / . , . < . , . J ; Vernal . : : : Utah ( % . " . liJ liJt liJa liJiii , .iJ.l iJ.l iJl .iJ.l'r'fl . , . . t 'r'fl rfl ' : ' . > "f f " , 'M M ' a , " . ' - .1f 1f . ( ! " . "ff ff , iii ' ! . . |