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Show Scenic Edition to Boost BoostTourist BoostTourist Tourist Travel Over 40DLB 40 Scenic areas arell8 of lL8 DLB U 8 Hi HiDenver Highway Hlghwa ghway 40 from tram Bko ElIto Elko Ncv Nev to toDenver toDenver Denver Oolo 0010 Colo will wUI be b strikinfly atrtk:1nrly atrtk1nrly strikingly : portrayed ortrayed In the th fourth fourthannual fourthannual fourthannual annual U S 40 Scenic Edition to be published as aa a coop coop- cooperative cooperative - . erative eratlve entnpr1se enterprise ent rpris * by the th Vernal Express Rxpresa , , Roosevelt Roos vlt Stand stand- standard Standard Standard - ard and Wasatch vTaTe Wave WavePublishers vTaTePublishers Publ1sheTf Publishers Publ1sheT\ Publ1sheT ' \ pf fa f < the three papers met last la&t lat & Saturday and anddecidpd anddecided anddecided decidpd decided definitely upon npon a fourth edition of the POPular POPularmagazine popularmagazine popularmacazlrie magazine a 11 decision dedslOn due du in a larat large lart * measure meuure to many requests re- re - requests re requests - quests that hav have been received in 111 past a.st ast . weeks weeka askinf aalt1ng asking for a anew anew anew new edition editionMake Make up and style will be similar to last lut , . year's years .ear"a .eara eara " ' s hand hand- band- band handsome bandsome handsome - some 8Q Q page pa < e macazlne magazine with a strikinx atrlt.lna atrltlna striking . new cover cor r In colorpnd colorand color colornd pnd and nd new pictwcs pictmc8 ptctncs and material mater1al : throufhout throughout . . 'lb lb ' The cover wUl will wUlbe willbe willb be * a local scerc scere best but beat typifying the reflon repon region dealt with Con- Con Contf'nt Content Con Content - tent tf'nt tfnt ' of the book oook will cover coyer a wider.rea wider -.rea .rea area - . ara * this thl & year from fromElko fromElko fromdko Elko to Denver Instead 1nstead of Salt Lake Lak to Denver as In thepast the thepast th thpast past three years Yl"ar'S YlarS " ' Areas Areaa served by the tb * three coopera cooperating cooperatingpapers cooperatlnrpapers papers will wUl come tonne In 1n for special attention and a profusionof protu.stonof protu.ston protuston profusion . of pictures partraylni portraying scenic beauties and hlhUhts hlghllahts hfghllghts ( ( of ofthe ofthe ofthe the regions reg1011 regionsCopies Copies of 18 last t year's years year"a yeara " ' ' mafazur magaz1ne magazine wfe were distributed dlatrtbuted from fromSan fromSan fromSan San Francisco FrancLsco and other ether west coast citlaa clt.1ea clt1ea cities . as a.s . far aa as the th At- At Atlantic Atlantic At Atlantic - - lantic coast This Thl8 year's years ' ' edition wul w1U will probably rwceire recet.ve recetve receive . even evenwider evenwider evenwider : wider circuls.lonIn circula.lonIn circuls.lon circulslon clrcula.J.on clrculaJ.on clrculaJon circula.lon circulalon . . In spier spicy well-Illustrated well Illustrated well-Uluatrated Uluatrated - narrative It will w 1 tell Ur the storyof story storyof storyof of a trip alonx a.long along . tM the th hithway highway from dko Elko tp to Denver afford afford- affording affordlag affording - ing lag an excellent excelleuL rulde guide for tir the tourist maKtnf mailng ma ing the th trip and andan andan andan an 1ntere'Jt-provoJrtng 1ntere'Jt 1ntereJt provoJrtng Interest-provoking Interest provoking interest-pro interest pro . ' - - volrin journey for the th tourist to\ll1&t to ll1&t ll1t \ & who Is 15 look- look lookIng looklag look-Ins look Ins - Ing lag tor for some aome plaos place to go goSaid ( o oSaid Said W 0 Miner M1ner president pruident of Colorado Highway 40Association 40 40A.ssoclatlon 40Association A.ssoclatlon Assoclatlon Association . of the publication ' ' I want to express expres my ap- ap apprecla appredation ap appreciation - precla preciation predation tion of the th scenic 1lCen1 edition as published pub11shed by you last lastyear lastyear lastyear year It was my pleasure to receive aeveral several copies of t.h1s th1s this . t.h1smagazlnf thismagazine thismifiinc magazlnf magazine ' and was WNi favorably favorab"Iy favorabIy " Impressed with the th manner mannerform mannerform mannerform form and excellent excl"llent exclllent " arranrement arTangement arrangement as well as the clearness clearnessof of the cuts cul and pictures plctureJI I am sure SUJ"e SUJe " this Is 1 Ii a very effective effectiveway effectiveway ffwctivway way of oC advertising advertis1ng our scenic soenlc and commercial resources resOurce & " |