Show newspapers rate top authority 9 for advertisers newspapers despite the popularity of television and the rebirth of radio are at a record peak of public appreciation and loyalty according to ernest A jones president of macmanus john and adams inc mr jones youthful president of the national advertising age agency spoke to members of the michigan press opening their annual convention at at michigan state university quoting studies of newspaper reading mr jones said that the printed word appears to have a special authority which the other forms lot of communication lack the tact fact that a newspaper is printed enhances all its social and moral for its audience the researchers find mr jones reported this a accounts for the widespread Ade spread reliance people place upon it this authority the researchers say is by no means confined to news or editorial columns it spreads to all areas of the paper the feature page the sports and society pages and to the advertisements television and radio mr jones believes should be given credit for stimulating and expanding the newspaper business through whetting the appetites of viewers and listeners for detailed information every available measurement shows that ap appreciation of and loyalty to the daily newspapers are at record highs he told the publishers |