Show B A B S 0 NS AUTHENTIC STATEMENT special to THE EXPRESS W mum BABSON DISCUSSES BEST opportunities IN IM DADSON BABSON PARK MASS young people who entered college last fall will have a tendency tu to major in what looks goud good now thi may be a mistake I 1 suggest instead that they look ahead four our years to 1960 and plan accordingly make vie use of your abilities Abili tl the difference between a col lege graduate who gets pramot ed on oil a job and one who just gets a job is that the successful climber looks ahead the stu dent who takes what appears to be a good job now may be sorry later the careful career planner on the other hand finda finds out where he is going the first step in career planning is en an appraisal of ones interests abil aties personality and value goals coals there is little success or happiness if one does not like the job he is doing A fellow Is just butting his head against the wall it if he tries to compete lit 16 a job for which he has neither the aptitude nor the personality the desire to make money serve mankind or lose oneself in research will usually determine success or failure the successful person is one who devel his assets and does work for which he Is fitted at a job which gives him happiness yet while these steps are essential they do not go far enough seldom I 1 find do job hunters include in their search the probable future growth of industries A look at our economy in 1960 by 1960 our population will I 1 approach Ip million approximately 68 million will be employed our gross national nut lonal product will also have climbed from a 1040 1946 postwar figure of billion to perhaps billion with a shorter work week and a more productive work day our people should receive in wages interest and profits about billion per year by 1960 I 1 predict consumer spending will expand from our 1946 annual amount of billion to about billion while government expenditures will stabilize around the 75 billion mark this billion opens great opportunities for those engaged in advertising and selling new products product i these figures of course assume that the cold war will not beco become me hot and they assume also a favorable political climate within which business can operate easily I 1 ly growth opportunities in 1960 since labor costs both on the farm and n industry are rising industries that manufacture labor savin devices such as ma serials handling equipment conveyors farm machinery construction st machinery and office rna machines chines will show good growth in ill the years to come we need a lot of new roads new hospitals and new schools construction must boom almost revolutionary developments of new materials will insure the growth of light metals and high speed alloys the chemical industry could grow tour four or five times faster than other industry spurred by continuous research in synthetic fibers plastics petro chemicals drugs and chemicals there will be a tremendous dous increase in the use of electricity w with ith output increasing 60 per cent 70 per cent by 1960 there will be marked growth in ln the great unsaturated market for electronics applications and for appliances such as air con television dishwashers electric heaters electric blankets clothes dryers etc engineers will be turning loose on us an on almost unbelievable array of new products new materials te rials perhaps as a yet undreamed of gid gadgets gets sales experts will be b in demand it will be the responsibility of the rp arn n and women engaged in sales and merchandising to persuade you and me to raise our standards of living thero will be excellent job opportunities for those interested in surveying research analyzing and motivating human wants and someone will have to finance all this expansion there will also be an insa insatiable tible demand for doctors nurses school teachers and preachers college freshman should an now for in conclusion let me again refer to my first paragraphs above seek a job in which you will be happiest and for which you are belt beat fitted dont be misled by salary offers but 41 it you will be happy selling then enter this activity that cuts across all lines this may be the best opportunity in |