Vernal Express | 1955-03-17 | Page 10 | Seek Tourist Information Bureau for U. S. 40 Section

seek tourist in formation information bureau for US 40 A series of lili highway hway meeting meetings in communities from rom denver to salt lake city were held recently b by three vernal businessmen see seeking kf ng purport support for n new tourist prom promotion ot on idea meetings were held nt at roosevelt duchesne heber and wendover in utah by henry D B sr national director of of the US U S highway 40 association and at craig steamboat springs Kr emmling and denver in colorado by mr t royal henderson and warren Bel beecherl cherl the plan which was originated ted by mr belcher calls for an information bureau to be established somewhere along highway 40 between salt lake city and denver the suggestion received the support of all the groups visited mr will call a meeting of the highway 40 association directors of utah and colorado together during the first or second week in april at which time cost and additional information will be presented two buildings will be designed by mr henderson vernal motel operator and building contractor for consideration of the directors one of which will be in the form of a covered wagon and the other an indian wic klup mr mr hender son and mr belcher explained to their audiences that travel bureaus have estimated an increase of from 15 to 20 percent in I 1 n tourist travel this year from the number of requests they are receiving for information if highway 40 is to get its share of this business they must actively seek greater reater tourist travel sail I 1 they said more than a million dollars was spent in vernal last year by tourists of which only about 18 percent went for lodgings according to mr rose those who receive the other 82 percent of the tourist dollar are asked to get behind the promotional programs and give their full support mr Mille carn also added that membership to the national highway 40 association Is growing by leaps and bounds