Show newspaper advertising honored for results newspaper advertising is credited as an important factor in increasing beef sales 50 per cent cont fa for r the first nine months of 1953 compared to the first nine moths of 1952 this is according to the retailers report on americas beef problem published by safeway stores inc the gateway store managers booklet on policies states their policy on advertising as follows Bee because ause of their proved effectiveness newspapers are used as the prin primary lary medium for advertising store prices and servi services ees whenever they provide coverage of the trading area |