Show 1954 TO BE A YEAR OF opportunity SAYS CHAMBER washington the year will 6 bo a good year for business with great op ties to build new r markets arke ac u cording to the of A of the thoe united sta state les i tnie true dei fentie spend mi will continue to decline us as it lias since sance the end of the tle borett war wax tra tax reductions reduction and tax will money into bushes bu sues taxes in it pei dropped d ar averalle ave ragle of 10 per cent cont on lk dw e aniber 31 end and the sec se sf c cillen ex cess profits tax lux expired di nr ir ing the tile year beginning wit jut tax changes will add about 7 5 billion to the miton s buying power po Anio billion isil isal al rielly on omi tap tucked evv adiv in ili savings accounts con amors will spend some sonie of it if they like what they sw sere in ili the market place in a word the die cw sinner will be king in ili 1954 he fie can puck and choose that means bLi business sine tunit teis opportunities to rivine better products and new products with plenty of sales ap peal these new products will erate new markets jobs aej another opportunity tor ar in ili creasing business next year is the housa household hold fix up market for king customer is ready to spend a lot of money on his castle the f fix ix up market now around 66 6 6 billion annually can be pushed up 30 to 50 per cent according to estimates in the construction industry A university of michigan survey shows that interest in home re pair is growing steadily in ili coin parison arison with interest in spend anfor ing for other important items the e presidents advisory committee compo mitt ew on government housing po policies cies and programs recognized the im importance ortance of the fix up market at it proposed several methods of easing credit for household repairs in a recent report to president eisenhower Elsen hower of course the opportunities for new markets do not mean that present markets are exhausted auto makers say there are 12 million prewar pre war cars st still on the highways and 17 milli million 0 n families who do not own even an old car there is a backlog of needed public works not make work projects but projects such as new schools and new and improved streets and highways at the recent national conference on ference on highway financing sponsored by the chamber several speakers pointed out that we need between 40 billion and 50 billion to put our streets and highways in shape all of these factors the cham charn ber is convinced mean that 1954 1054 will be a year of opportunity business men can be expected to bring out new useful products at reasonable prices and to bring these products to the attention of buyers through advertising ver and all the other methods of marketing that are available big business is cited in surrey survey most mout americans believe that our country gains by the eals 14 teme of bag as well as small and wid medi medium trin sized busina business s enterprises terp rises according to a 0 uni hersity of survey more ithan than 1200 persons on farms and in factories offices end and homes all over the land said at 0 bae business it creates jobs is an effective maa iao producer of goods in peace a aril rl mr develops taid and improves protects pays high taxes qu supports education |