| Show S V 1 LI I 1 AUTHENTIC STATEMENT special to THE EXPRESS ERESS W babson suggests Sugg eit now Is abood time to r BABSON PAC PAP llie you been beel viii to buy fl a nw in w ur lair television fur coot coat or outfit foi fill the childr children tn if so no nov nii nia in he the best lime for semi months lo 10 come where weve been inces ai ices lufen their long de lint in ili curb varin 1951 hut but it ails not until neuit liaci that tile cons timet bean ti to feel ue the efte effects ct in tit the macket place As UK tilt still splint id of 11 the de in aliu gatherl d momentum tle downward ad in business got under tinder wan juat about it vear ago to pro d ducton oil cutbacks tells of wic wele laid oft off ok vt little schedules were cill tall I 1 cd 1 d s slowed down it its hu t ti trig of raw materials con coll sinners nini pulled in their belts and iut tit back spending we have had a it year of taint some economics the business hiu siness dip clip to bring a drop in III wages because this is usually ih h pattern but this happen except in a few instances while wages continued high where were going what does this mean now to you it menna means that in general the downswing in prices which commenced in early 1051 1951 may have about run ita its course retail prices for the next six mont lis or so will 11 probably go no lower so it if youre cartino waiting for a it further decline in prices to buy a cherished article for which you have been saving you can be reasonably safe in buying now some prices such us as for metals and textiles may seek higher levels during the tile months to come barring crop failure I 1 forecast hat that farm prices will sag when this year years I 1 Is crops are in food ought therefore to be a little more reasonably priced however these savings na vines for you will I 1 expect be offset by increases in rent transportation end other coat cost of living components several factors support my reasoning 1 the me anticipated increase in second half business buil ness activity will probably spur come some raw commodity price bevis which in turn will be passed alom along to you in t the he price of the finia ed product 2 if international tensions continue to deepen there will be a definite defini deer e threat to some imports and a subsequent bolstering of some american mo man markets and a probable finning firming of prices of such cn products 8 3 the liberalized credit policy of ah he ran hower administration will tend to halt deflation and may once one e again encourage inflation which means price rise rises Is this good foi for you my personal reaction to the recent credit stretch freeing more than 15 billions for expanding loans bank loans and investments ii Js mixed tifis policy went into effect at a time when short term money rates were approaching record low levels and when bend bal prices were not far from cal caleigh high levels our government was unwilling to take a chance on a decline in credit and money supplies in the tile months to come by making money more plentiful and cheaper it also hoped to cn en our e business is usually the forerunner of rif inflation nf lation and 11 eigher prices i particular ac it tion on coar coining in w when h en it did has a stron strong political al tinge remember elections elm tion are not far oft off better salesmen add time will tell whether present trends are good or bad tor for nir pocketbook we may hwe bit about reached a cynical low ih ill our retail price structure it if labor forces its demands for further increased wages once again pi piu ices ts will lit be sure to rise one of 0 the i cry in oui our eo bonimy nl nimy my is the sharp increase in the recent competitiveness of both manufacturers and iret all ers this was needed in the field of sales because many of the old timers who really knew how to sell S ell in the prewar years have S since ince retired while ful fill salesmen and sales clerks have never learned how to sell because they have seen no real competition competition is good because it brings with it a better product for less money and with better service |
