Vernal Express | 1951-01-18 | Page 2 | Businessmen Prefer Newspaper ADS Section

businessmen PREFER NEWSPAPER newspaperads ADS S savings aings vings and loans business bul ness 9 how 0 great favoritism tor for new news aper advertising A syracuse university poll of business executive executives whose ad vprthng vprtlqing budgets run from a few hundred dollars to thousands of dollars showed all but one used newspapers TI the w poll showed that 80 per cent of the advertisers ind indicated licater licated that tt newspaper was their preferred berred ferred d advertising medium 11 po pe cent gave it second choice and two per cent third choice none of the advertisers made radio radl 0 their first choice 18 per cent rent made radio a second choice and nine per cent placed this medium t third gr ir d asked for their reasons for preferring newspaper advertising the executives named low kenneth J habina hachlntf hawina completes indoctrination course having comp completed leed t hii hilair hisair ait F force orce basic airmen indoctrination ti on course at lackland air force dae base texa texan pvt pat kenneth J hacking 20 ron son of owen hacking route 1 vernal I 1 ready for entrance into at air force technical training lackland situated near san antonio is the world worlds largest air force base center 0 of basic training for airmen and women and known as the gateway ontoway gatqway to the air force the course includes Incl udog nn on aptitude test and defining the students 1 dent a inclination for following a particular vocation and career cost number of persons reached regularity of appearance loyalty of readers and integrity of local paper one big reason was that I 1 printed words can be referred to many times and our sales messages often need a double look 1