| Show ad al AL I 1 IF MW TOWN CA 0 DOCTOR DID DOCTOR of TOWNS saya depression IS LI ll A STATE OF MIND bund there have been given a thousand and cne one reasons by aa as many experts tor for the recent falling oft off ct of bubin s twice as many articles have been written and published expounding and giving reasons why for this business depression and easily three times as many speeches and talks have been made before business organizations ex pla ining cause and effect all ot of these opinions admit and ard agree that there Is 13 a deprez depression in the face ut of and I 1 respective of all this I 1 mike make so bold as to say that all alt so tilled c lied lack of business this admitted business depression li 11 90 ercene deacent er cent irell and that the ellmin atlon of the hazard lies in broving that it Is 13 cental S which requires no thing orore than selling 1930 bell ing as it is popularly construed and thought though of rot just the motions at of one ont er cn making transfer ot of oun enship of a product service or thing in exchange for or a consideration but 1930 influencing there is U no intent to make denial of the fact that as 86 whole the con I 1 sumer la is not consuming as rs 1 once did that business Is not as good as it once was but ane fault lies not with business but with the people who are in business and those with mith whom hom they do alnesa b ninety nine arid ard a fraction percent I 1 of all of us are naturally and instinctively lazy especially when it comes I 1 to continued conti nuel physical exertion and more especially vohen hen it comes to that exercise commonly known as think ing we are constantly looking for an alibi to I 1 let dawn down and an excuse to worry chich in itself Is 13 an alibi for failure to do real constructive thinking I 1 we are not only lazy wy by nature we are all more or less coward sa a bunch of cats afraid to disagree with thu the crowd crowden crow don reason forr or which Is that to be different requires brain work many aho ho read this will III say this fellow Is 13 crazy he ile dont kow what hit he Is talking about the hea kea ot of saying this depression which li 13 as plain an ext exiting condition 13 1 a S mythi others will SAY I 1 you cant can t tell roe me that we merely I 1 imagine that business Is s not what it used to be ahn I 1 tee see it every day right before my eyes well it Is often the case that to many what Is isn t at allt 1111 often that which teems to be is 1 not a reality except to those who refuse to look for reality many a mirage la is more plain than the reu real re U you lan tan t make a crazy man believe you are napoleon if it he thinks he Is this picture which so mar people have of business is a cirki but it might as well ell be a fact and the real thing and it be just that as I 1 long as they refuse to look at any thing ic but the mirage there is just as U much business busl nes as there ever maa mas and there Is just As mush money as there ever was 23 too yu Y ju haven t heard of any catastrophe i that has destroyed or obliterated tho coin of the realm have you you haven t read of any of the country 3 money being burned up and certain ly the people of these united states haven t revert d to the customs and ways of doirs doir things of those of the stone age As long as there Is money and people there IS plenty of business b L this lack of buil business ness is all in our heads it started in the had hoad continues in the head and in the head lies the er erding ding of it copyright 1930 by A D stone cepro prohibited in whole or in part if this editorial is published by the vernal verna express in cooperation nith with the V vernal lions club 41 jez I 1 |
