Show advertising expert says business is improving there 13 1 business to be had lor for those who know how to get it and fa for r that reason this Is 1 no time to reduce andi and sales effort said richard M budd ad ves vert bing manager of the pacific railways company in an address to members ot of the salt lake advertising club recently the public Is willing to buy mr aft budd declared but it has lear learned ried from experience where it can get the best values one unusual thing about the present on he said Is 13 that the people have more money la in the saving banks than thin ever before and can tw be persuaded to spend some of that money it if the right kind of appeal Is made addressing himself to those who have something to sell mr budd said aid find out what the people want ant figure out how you can of for fer it at a price that is right ad verttie it to them in simple one syllable lyl lable language and then stand back cf what they buy tom you in lit support of his argument the speaker gave give a nuchi ol 01 examples f how western business concerns had increased their business lately through appealing advertising campaigns lie ile advised the advertising ing men to stop talking V t the classes and make their appeal to the masses mames |